Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks numerous times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more USEFUL.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
A fixture in social media, Jay draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. He is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.
Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona.
Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.
Expert on social media marketing, web and mobile technologies and business communication
Chris Brogan is CEO of Owner Media Group, providing simple plans and projects for business success. He is also a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions.
Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.
Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.
Ben Casnocha is an award-winning entrepreneur, author, and executive in Silicon Valley. He is coauthor with LinkedIn founder Reid Hoffman of the recent New York Times bestseller The Alliance: Managing Talent in the Networked Age, which has become one of the most sought-after management frameworks on how to recruit, manage, and retain entrepreneurial employees. He is also co-author with Reid of The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, the bestselling guide to the new world of work.
Ben is also a technology entrepreneur and executive. He founded Comcate, Inc., a leading e-government software company, at age 14 and incubates startups at Wasabi Ventures. He recently served as Chief of Staff to the Chairman at LinkedIn. Business Week named Ben “one of America’s top young entrepreneurs.” He’s been featured on CNN, Charlie Rose, CNBC, and in The Economist. Human Resources Magazine named Ben one of the top trendsetters in the talent industry for the year 2015.
Ben has led inspiring conversations about the future of work, innovation, and entrepreneurial thinking with large audiences in more than a dozen countries around the world.
Sought-after consultant, speaker and thought leader on innovation, marketing, new media and social media
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment. Evol8tion’s clients include Mondelez International, Kraft Foods, Time Warner Cable, Zenith Optimedia and Jarden Consumer Solutions.
In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV (www.jaffejuice.tv), in an effort to prove once and for all that he does not have a face for radio.
His first book, Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. His second book titled, Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership outlines the birth and rise of “conversational marketing” – a vision of how marketers can become part of the conversation, instead of constantly disrupting it.
His third book, Flip the Funnel: How to use existing customers to gain new ones, was published in February of 2010 and presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
Joseph is a mentor at Founder’s Institute, Entrepreneur’s Round Table and Techstars. He also has lectured at NYU's Stern School, Cornell's Johnson School of Business and Syracuse University. Hailing from South Africa, he lives with his wife, daughter and two sons in Westport, CT.
Founder of Travelocity; Speaks on Innovation, Leadership and Social Media
Terry Jones, founder and former CEO of Travelocity.com, Chairman of Kayak.com and CIO of Sabre, Inc has a proven track record of leading companies whose innovations have changed an industry. Through his consulting practice, as a board member, a venture capitalist and a speaker, Jones has been helping companies use the tools and techniques he's developed to keep up with this rapidly changing world. His programs on innovation, leadership, marketing and ecommerce are always thought provoking, entertaining and customized.
Jones founded Travelocity.com. He led the company as President and Chief Executive Officer from it's founding until May 2002. Previously, he served as Chief Information Officer at Sabre Inc. In his 24 years at Sabre, Jones held various executive positions including President of Computer Services, Vice President of Applications Development and Vice President of Product Development.
Prior to Sabre, Jones joined American Airlines in 1978 as Director of Product Development when American Airlines acquired Agency Data Systems, a Florida-based mini-computer accounting systems company. He became president of the division when it moved to Dallas/Fort Worth.
A graduate of Denison University in Granville, Ohio, Jones entered the travel industry in 1971 as a travel agent with Vega Travel in Chicago. He later served five years as a vice president of Travel Advisors, a company specializing in business travel to Eastern Europe and the USSR, with offices in Chicago and Moscow.
Jones is managing principal of Essential Ideas, a consultancy he co-founded to help companies in their transition to the digital economy. He serves as Chairman of the Board of Kayak.com, and is on the boards of LuxuryLink, Smart Destinations, and Rearden Commerce. He is a venture capitalist with General Catalyst Partners and the Sierra Angels. Jones is also Chairman of the Lake Tahoe Shakespeare Festival and serves on the National Information Technology committee of the Boy Scouts of America.
Founder of SelfBrand, motivating speaker on personal branding.
Catherine Kaputa is a nationally recognized personal brand and marketing strategist, speaker, author and executive coach in personal branding and career success, leadership development and female leadership. She is known for her motivating and customized delivery so each audience can be inspired to achieve productive change and life-long learning.
From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. She led the
I Love New York campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU's Stern School of Business.
After years of working in the advertizing industry, Catherine came to appreciate that one of branding's greatest potentials was to help people not just products. It's for individuals to define and own their career identity and create their own business success.
That's why Catherine launched SelfBrand LLC, a New York City-based branding company and wrote the award-winning book, You Are a Brand! - winner of the Ben Franklin award for Best Career Book 2007 and a bronze IPPY award. The book has been translated into 10 languages and the Chinese edition was a top 10 Business Training Book in 2010.
Catherine's second book, The Female Brand, is about how women can empower their own career success. Today, we are all entrepreneurs now whether we run a business or work at a company. We all have to be growth agents and innovators if we want to succeed.
Catherine's newest book is Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand.
Catherine is active as a speaker and workshop leader on branding and personal branding, to corporate employees, entrepreneurs and professionals. Catherine is also active as an executive coach.
A well-known expert on both travel marketing and global cultural trends, Daniel Levine is the author of over a dozen best-selling travel-related books, he is regularly featured in newspapers and magazines worldwide, and he is often on television and radio as trends expert. For over a decade Daniel has been the Executive Director of the Avant-Guide Institute (AGI) where he is the hands-on leader of a huge international team of
trend-hunters - over 10,000 spotters who track the latest ideas and experiences from around the globe.
A wide variety of businesses seek out Daniel when looking to understand the impact of forthcoming social and cultural trends and to
hip up their image. MasterCard selected Daniel to be the spokesperson of a major television campaign to reach stylish spenders. South African Tourism chose Daniel to be the face of a major campaign to attract business tourism. Deutsche Telekom AG asked Daniel to help them understand what's happening in the world of tourism, restaurants, nightlife and retail. Samsonite teamed with Daniel when launching their style-driven Black Label line. Saatchi & Saatchi tapped Daniel to be the judge of their first ever Lovemarks holiday contest to help give it credible cool. Both HBO and NBC turned to Daniel when they needed an exceptionally well-connected expert to produce international segments for primetime lifestyle shows.
Daniel is an award-winning speaker and presenter who is known for delivering highly praised keynotes for select major businesses and conferences worldwide, including World Travel Market (England), Mandarin Oriental Hotels (Worldwide), BrandMarker (Europe), International Luxury Market (France), Jumeirah (Dubai), EIBTM and others.
While Daniel's presentations are inspirational and packed with captivating visuals, the focus is on the practical. Using inspirational and enlightening examples of where culture is headed, he utilizes the full resources of the Avant-Guide Institute to demonstrate how creative businesses from around the world are reaping major benefits by responding to real-world trends in innovative new ways. Then he demonstrates how you too can immediately take advantage of these same trends to transcend market challenges, win customers and dramatically increase sales.
Speaker and Author on The Internet of Things and Mobile Strategy
Chuck Martin is a New York Times business best-selling author, CEO of Mobile Future Institute and the Editor of the MediaPost mCommerce Daily, where he writes the daily MobileShopTalk column. Martin has been a leading pioneer in the digital interactive marketplace for more than a decade.
Martin's new book, Mobile Influence: The New Power of the Consumer, illustrates the impact mobile is going to have and the future of the market. The Mobile Shopping Life Cycle involves six stages, each thriving with opportunities for marketers to engage with m-powered consumers and to influence their choices. Some of the most innovative leaders in the mobile field share their experiences and success stories as the best way to employ mobile influence is demonstrated.
The Third Screen: Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business during the mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and business people for what lies just around the corner.
The Mobile Future Institute is a US-based think tank that focuses on business strategies and marketing tactics for a world gone mobile delving into how, when, and where marketers should best interact with mobile customers. The Institute and Martin are on the forefront of mobile research exploring how the mobile consumer is on the move, on location and how marketers can most effectively reach them in this new digital landscape.
As the former Director of the Center of Media Research at MediaPost Communications Inc., Martin conducted and marketed original research for media, marketing and advertising professionals.
Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.
Martin is a New York Times business best-selling book author of numerous books, including The Smartphone Handbook, The Digital Estate, Net Future and Max-e-Marketing in the Net Future (co-author) and has appeared on CNN, CNBC, Fox, and ABC-TV's News Now. He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.
Speaker and Bestselling Author of Hamlet's Blackberry: Building a Good Life in the Digital Age
William Powers is an international commentator on how to live and work well in the digital age. He is also best-selling author and a research scientist at MIT.
A former staff writer for The Washington Post, Bill is the author of the New York Times best-seller, Hamlet’s BlackBerry: Building a Good Life in the Digital Age (2011). The book is widely praised for challenging the idea that digital technologies are intrinsically good for productivity, innovation and creativity. Rather, Bill persuasively argues that a balanced use of technology is the path to organisational success and personal happiness. Hamlet’s BlackBerry has been published worldwide in numerous languages including Chinese, Japanese, Korean, German and Russian.
In 2012 Bill created and directed The Crowdwire, a data project sponsored by Bluefin Labs that analysed the use and effect of social media during the US presidential race. In 2014, he joined the Laboratory for Social Machines, a new research group at the MIT Media Lab. The group was founded in the belief that while the social media revolution has dramatically disrupted old business and social structures, it has not yet been successful at building new structures that solve problems for organisations and society at large. As a research scientist, Bill is working on a number of projects aimed at doing just that.
He has spoken at South by Southwest, the Aspen Festival of Ideas and other high-profile conferences. In addition to The Washington Post, his writing has appeared in The Atlantic, The New York Times and many other major publications. His work has been covered by The New Yorker, The Wall Street Journal, The Financial Times, USA Today, Wired and The Guardian, among others. Bill is also a two-time winner of the National Press Club’s “Rowse Award” for best American media commentary.
Speaker and strategist in sales and marketing, expert on social media.
David is an internationally acclaimed sales and marketing/PR strategist whose books and blog are must-reads for professionals and organizations seeking to stand out, get noticed and capture hearts and minds for their products, services and ideas. He is author or co-author of ten books (including three international bestsellers) with one million books in print. The New Rules of Marketing & PR, now in its 5th edition with over 350,000 copies sold, is a modern business classic that is available in 29 languages and used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR is a Wall Street Journal bestseller while Newsjacking, and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is also co-author of Marketing the Moon (being made into a feature film entitled The Men Who Sold the Moon) and Marketing Lessons from The Grateful Dead.
David’s ideas have captured the attention of the most respected firms and organizations all over the world. He is an in-demand keynote speaker on sales and marketing who has appeared in more than 40 countries and on all seven continents. His tailored and high energy presentations are an entertaining and urgent call to action where fresh ideas are punctuated rapid-fire with bold images, video and success stories to energize audiences. He inspires them to set old ideas and fear aside and use these new tools and Real-Time strategies to achieve real, measurable, no-cost results and seize the initiative, open new channels and grow their brand. David’s groundbreaking strategies don’t just slap social media onto dusty old strategies – they reinvent the way to engage the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, Big Data and the strategies like Newsjacking to engage the media, crowd-source product development, increase sales, exert influence, disseminate ideas, build awareness and command premium prices by using speed and immediacy as a strategic weapon.
David Meerman Scott is a lifelong globalist with real-world experience and an eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.
In addition to his work as a writer, researcher and international speaker, David is also an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he serves as Marketer in Residence (successful IPO in October 2014), Mynd, RISEcx, Set The Set, SlapFive, VisibleGains, ExpertFile and GutCheck as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount.
Author of Thinque Funky, Speaks on Future Thinking, Innovation, and Generational Trends
Anders Sorman-Nilsson is a reformed lawyer, and the founder and creative director of the Sydney and Stockholm based research company - Thinque. His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in innovations, generations and communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle. Anders is an expert on generational trends, thought leadership branding, and innovation.
The current rapid pace of change in every industry means that we need to be constantly upgrading our personal, organisational and leadership software. The only way to make these upgrades is to understand how oncoming trends are likely to affect your organization, so you can act swiftly when the next tidal wave of information hits your shores. How would your company be different if your staff were inspired about change, rather than paralysed by it? Or if your leaders could raise performance to meet the oncoming generations, do more with less, and innovate their way into the future? Or better still, if you knew which trends were impacting your industry today and how to position your thinking favourably for the future?
Advising clients like Apple, MTV, Johnson & Johnson, Eli Lilly, SAP, McCann Erickson, CPA Australia, UTS Business School and Macquarie Bank on 'next practice', Anders' future thinking provides GPS directions for businesses, teams and leaders seeking to navigate a constantly shifting business landscape, and successfully enter a new decade of thinking.