About Catherine Kaputa - Brand Strategist and Leadership Speaker:
Catherine Kaputa is a nationally recognized personal brand and marketing strategist, speaker, author and executive coach in personal branding and career success, leadership development and female leadership. She is known for her motivating and customized delivery so each audience can be inspired to achieve productive change and life-long learning.
From Madison Avenue to Wall Street to the Halls of Academe to founding her own company, SelfBrand, Catherine perfected her ability to brand products, companies and places. She learned brand strategy under Ali Ries and Jack Trout at Trout & Ries Advertising. She led the
I Love New York campaign at Wells, Rich, Greene. For over ten years, she was senior SVP Director of Branding at Shearson Lehman Brothers and Citi Smith Barney. And she taught a course in branding at NYU's Stern School of Business.
After years of working in the advertizing industry, Catherine came to appreciate that one of branding's greatest potentials was to help people not just products. It's for individuals to define and own their career identity and create their own business success.
That's why Catherine launched SelfBrand LLC, a New York City-based branding company and wrote the award-winning book, You Are a Brand! - winner of the Ben Franklin award for Best Career Book 2007 and a bronze IPPY award. The book has been translated into 10 languages and the Chinese edition was a top 10 Business Training Book in 2010.
Catherine's second book, The Female Brand, is about how women can empower their own career success. Today, we are all entrepreneurs now whether we run a business or work at a company. We all have to be growth agents and innovators if we want to succeed.
Catherine's newest book is Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea Into a Big Brand.
Catherine is active as a speaker and workshop leader on branding and personal branding, to corporate employees, entrepreneurs and professionals. Catherine is also active as an executive coach.
What Catherine Kaputa Talks About:
You are a Brand! How Smart People Brand Themselves for Business Success
Successful products, corporate icons, and Hollywood celebrities all have what it takes to be in control and in demand a unique brand.
Today, companies demand employees do more with less, be more entrepreneurial and affect bottom line results, and demonstrate personal effectiveness. That's why personal branding has become a critical element of every leader's skill set.
Based on the ideas in Kaputa's award-winning book, You Are a Brand!, you will learn
through vivid case-study examples and stories how to use brand strategies and
principles and apply them to your best product - Brand
You. The program covers the
multi-step branding process, developing your own personal brand strategy and a
personal marketing plan to bring value to you and your company. You'll learn how to lead
and work as a team member more effectively and create a strong productive
organization needed to succeed in today's changing environment.
The Female Brand: Creating More Female Business Leaders
Women are now over fifty percent of the workforce, but only a fraction are senior executives at corporations. Why is that? And what can we do - female executives who want to be more successful, and male and female executives supervising women as well as men - to bring more women up the pipeline?
This talk will introduce new findings in gender research and female aptitudes, along with new insights into why it can be different for women in business. Based on the research and ideas in Kaputa's book, The Female Brand, executives will leave with fresh insights and practical ideas they can implement to foster female leadership, and create an environment where talented women thrive. Most important, female executives will learn key aptitudes they can harness to build a successful career identity that gives them impact and recognition.
Impact! Branding Yourself as a Leader
How would your organization be better if your managers were better leaders? After all, managers are plentiful, but leaders are rare. The difference between a
good leader and
great leader - a leadership brand - is the ability to inspire confidence that the future
will be better under your leadership. Leadership brands maximize the group's potential
and attract followers to their leadership.
Why many believe that leaders are born, not made, in fact we can all learn how to be better leaders. This talk will cover key aptitudes critical to leadership and how to cultivate them in yourself. Organizations need to cultivate a leadership brand mindset that reflects the organization's brand and is consistent and recognizable across the organization and to people on the outside. Leadership is particularly important in today's complex, global environment.
brands stand for something relevant and enduring - they inspire hope about the future.
Strong leaders not only have intelligence and experience, they have
soft power - the
ability to inspire and attract followers and give them the strength to prevail - and cultivate
a culture of leadership.
The Art of Pitching and Persuasion
Many of us never took a course in persuasion. Yet the ability to pitch our ideas and services, negotiate a good deal for ourselves or our company and persuade others impacts us every day in business. The art of persuasion is the basis of all effective branding, and this talk will cover strategies and tactics from the commercial world of brands, and how to apply them on the job to be more effective in selling your ideas and proposals. Through interactive examples, you will learn how to be more persuasive and successful in your pitches, presentations and negotiations.
Client Leadership: How to Brand Yourself as the Client Go-To Person
Business leaders with client impact are not easy to find. Just ask a client. A leader is someone clients would follow to a place that they wouldn't go to by themselves. And that takes a lot of trust and belief in their ability to bring about a better outcome. In many careers - law, banking, consulting, advertising - it's all about the client.
Clients are looking for business advisors they can trust - who they can count on for the right advice and solutions, not the expected advice and solutions. To be successful as a client leader, you need to be smart and hard working for sure, but you also need to be someone clients see as a brand apart from others, someone dedicated to their success, someone that they are emotionally in tune with. In this highly-interactive talk, you will learn though vivid case study examples key personal branding practices to create client impact.
The Innovative Branding Mindset
The innovative branding mindset is a method, a way of thinking and a state of mind. And it's a mindset that everyone can learn even if you aren't
creative. At its core, branding
is about creative disruption that overturns conventions and leads to breakout ideas,
trends, messages, processes, channels and cultures. The innovative branding process
is a collaborative process that believes that putting together highly diverse teams that
come at the problem from multiple directions fosters the best creative disruption. In this
highly interactive talk, you will learn how to adopt the innovative branding mindset to
bring more success to your company and its businesses.
Building Your Brand Through Social Media - Bit by Bit
Thanks to social media, both personal branding and community are red hot. And social networking is not just for people in transition or entrepreneurs with something to sell or techies who know about bits and bytes. It's something that everyone should participate in or you will be left behind. Many web 2.0 tools designed for building community and fostering lively discussions - like LinkedIn, FaceBook and Twitter - are great for executives and professionals who want to increase their visibility, expand their networks and stay on the cutting edge of what's happening in their industry. This talk or workshop will show you how to bring maximum value to yourself and the company you work for through using modern social networking tools and tactics.
Catherine Kaputa came in like a whirlwind of fresh ideas that turned my thinking about my brand upside down! She gave me the ideas and motivation to define and differentiate my personal brand
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