About Chuck Martin - Speaks on The Internet of Things and Mobile Strategy:
Chuck Martin is a New York Times business best-selling author, CEO of Mobile Future Institute and the Editor of the MediaPost mCommerce Daily, where he writes the daily MobileShopTalk column. Martin has been a leading pioneer in the digital interactive marketplace for more than a decade.
Martin's new book, Mobile Influence: The New Power of the Consumer, illustrates the impact mobile is going to have and the future of the market. The Mobile Shopping Life Cycle involves six stages, each thriving with opportunities for marketers to engage with m-powered consumers and to influence their choices. Some of the most innovative leaders in the mobile field share their experiences and success stories as the best way to employ mobile influence is demonstrated.
The Third Screen: Marketing to Your Customers in a World Gone Mobile, defines the implications, strategies, and tactics to thrive in business during the mobile revolution. The book links the technological developments to the behavioral changes that go hand-in-hand and reveals the unexpected aspects of the coming changes in mobile, preparing marketers and business people for what lies just around the corner.
The Mobile Future Institute is a US-based think tank that focuses on business strategies and marketing tactics for a world gone mobile delving into how, when, and where marketers should best interact with mobile customers. The Institute and Martin are on the forefront of mobile research exploring how the mobile consumer is on the move, on location and how marketers can most effectively reach them in this new digital landscape.
As the former Director of the Center of Media Research at MediaPost Communications Inc., Martin conducted and marketed original research for media, marketing and advertising professionals.
Martin is a former Vice President of IBM, where he ran a division responsible for business strategy solutions in the media industry, including publishers and advertising agencies.
Martin is a New York Times business best-selling book author of numerous books, including The Smartphone Handbook, The Digital Estate, Net Future and Max-e-Marketing in the Net Future (co-author) and has appeared on CNN, CNBC, Fox, and ABC-TV's News Now. He was the founding Publisher of Interactive Age, the first publication to launch in print and on the Web simultaneously and the associate publisher at Information Week, a magazine targeted to CIOs and information technology professionals.
What Chuck Martin Talk About:
The Internet of Things
As a futurist and visionary, in 1998, Martin wrote in his book Net Future the following: “Wearable computers will venture out of the labs into the workplace, disposable chips will allow appliances to communicate with each other, and more networked devices will continue to be linked to more networked devices.” This session paints the picture for where the world is heading in The Internet of Things and what business leadership is needed to take an organization there.
The Internet of Things & Mobile Leadership
Leading companies understand the magnitude of the mobile revolution and are investing heavily to stay ahead of the game. Martin demonstrates how mobile innovation can come from almost any place in any organization. While a robust and growing mobile industry continues to fuel the technology power behind the mobile revolution, there are innovators at well known brands leading the charge in mobile inside their respective companies.
The New Digital Landscape
There are more than 7 billion mobile phones worldwide, far exceeding the number of toothbrushes or toilets. With more than two billion of those being smartphones, a new consumer is emerging, totally armed with all information at their fingertips. In this customized, fast-paced and high-energy presentation, #1 best-selling author Chuck Martin lays out the digital landscape providing a clear direction and path for businesses of all types. Location technologies, NFC (near field communication and sensors of all types all play a role in the coming consumer behavioral changes that will impact all business. In what Martin defines as the Mobile Shopping Life Cycle, there are six specific moments when marketers have he opportunity to influence consumer purchase decisions.
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