About Colleen Francis - Author and Speaker on Proven Strategies to Drive Sales:
Colleen Francis is driven by a passion for sales - and results. A successful sales leader for over 20 years, she understands the challenges of selling in today's market and that business leaders can no longer rely on approaches to sales based on techniques from decades ago.
Colleen works with business and sales leaders to design, implement and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen's results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow Agro Sciences, Adecco, Trend Micro, United Online, and over 1,000 other leading organizations.
Time and time again, clients who work with Colleen note her frank, no-nonsense approach to solving problems and addressing opportunities. Colleen's practical strategies deliver results.
Colleen is the best-selling author of Nonstop Sales Boom and Honesty Sells books. She has been distinguished as a Certified Sales Professional (C.S.P.), is a past President of the Canadian Association of Professional Speakers and is a member of the Canadian Speaking Hall of Fame. Sales and Marketing Magazine has called Colleen and Engage Selling: one of the top 5 most effective sales training organizations in the market today!
What Colleen Francis Talks About:
Sales Strategy Design & Review
Ensuring the Right Strategy to Achieve Your Business Objectives
Whether you are looking to enter a new market or trying to figure out why you aren't getting the results you think you should, the first get element to review is your sales strategy.
For organizations looking to enter a new market, it is critical that the sales strategy developed is suited to that market and the strengths of the business. All to often, companies take a carbon copy of what works in one market and assume that it will work in another. And when the strategy is off, it is often too late to correct once results fail expectations.
And for those current executing, if results are falling short, before you blame it on the team or the customers, make sure that your strategy is tuned to what you are trying to achieve in your market.
Engage Selling helps organizations develop and review sales strategies to ensure they meet their business objectives. This includes a comprehensive analysis of requirements in the following areas where appropriate for the given client:
Sales Organization: To provide the appropriate organization to achieve the team's objectives, the definition of the optimal sales organization including structure and roles, job profiles, work environment and territory design.
Sales Performance Management: Aligning compensation with objectives, setting clear performance expectations and providing sufficient visibility, including compensation plans, key performance indicators and pipeline management.
Sales Process: For each high-level stage in the sales process, defining the sales approach and techniques to be used including prospecting, qualification, solution development, closing and account management.
Sales Training and Support: Maximizing individual and team productivity in alignment with the defined sales strategy including tools, training, coaching and roll-out plans.
Custom Team Training
Tailored to Your Greatest Needs for the Greatest Results
When you choose Engage Selling as your sales training partner, you can count on benefiting from Colleen's 3D Sales Training System - at the heart of today's most effective sales teams.
Customized Training Reflecting the Most Acute Needs: Rather than delivering stale, cookie cutter solutions, Colleen presents sales strategies that reflect the results of a preliminary needs analysis. This ensures that training time is spent on sales strategies that will deliver the biggest impact on results.
Proven Sales Strategies for Immediate Implementation: Instead of recycling decades old sales methodologies, Colleen's sales strategies are proven, based on what is working today in this tough economy. And Colleen doesn't stop at what to do; she also addresses the how so that participants can begin implementing immediately.
Accountability to Ensure Long-Term Results: Hit-and-run training simply doesn't work - participants quickly forget strategies and return to their comfort zone. Colleen ensures training sticks by providing on- going accountability to ensure that new strategies are being applied and trouble-shooting any implementation issues.
Sales Speaking Programs
Educate and Inspire with Content-Rich Programs that Deliver Results
Rather than relying on traditional sales techniques from decades ago that often fall short in today's market, Colleen delivers proven strategies for immediate and lasting business results. That's why she is repeatedly called on businesses and associations to educate and inspire their teams. Colleen's results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow Agro Sciences, Adecco, Trend Micro, United Online, and over 1,000 other leading organizations.
To ensure Colleen's programs produce results, all include customization to meet your most pressing business needs. This unique approach ensures that audiences will be engaged and more open to learning techniques and strategies that will translate into outcomes.
Colleen's frank, no-nonsense approach to delivering her programs has led to her recognition as a past President of the Canadian Association of Professional Speakers and member of the Canadian Speaking Hall of Fame. Sales and Marketing Magazine has called Colleen and Engage Selling: One of the top 5 most effective sales training organizations in the market today!
I was extremely impressed with Colleen's presentation. Because of her enthusiasm and breadth of experience, she could engage and teach sales executives and sales professionals alike. The entire audience was actively participating and learning from her experiences and innovative sales techniques.
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