About David Meerman Scott - Marketing Strategist and Social Media Speaker:
David Meerman Scott is a professional marketing, leadership, and social media speaker and the author of eight books including three international bestsellers. His book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.
His newest book Newsjacking is getting tremendous buzz around the world. He's the author of Real-Time Marketing & PR, which achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.
He is also the co-author (with Brian Halligan, CEO of HubSpot) of the international bestseller Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote four other books including World Wide Rave.
He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.
Some of David's satisfied audiences include: Cisco, HP, PwC, GenRe, Microsoft, McCormick, Amdocs, Jackson Healthcare, Powdr Corporation, Ford Motor Company, Century 21, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Text100, Hanley Wood, Dow Jones, SAS, Business Marketing Association, National Investor Relations Institute, Milken Institute Global Conference, Entrepreneurs Organization, International Health Forum, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors Conference, and many, many more...
Affiliations: Board of advisors of HubSpot, board of advisors of Eloqua, board of advisors VisibleGains, board of advisors GutCheck, board of advisors of Newstex, advisory board of the Grateful Dead Archive at UC Santa Cruz, member of the digital media advisory board of HeadCount, board of directors of Nashaquisset, previous board of directors at NewsWatch (sold to Yahoo Japan) and Kadient (merged with Sant).
What David Meerman Scott Talks About:
The New Rules of Marketing & PR
Want to generate attention in today's always-on, Web-driven world? The answer isn't just slapping social media onto dusty old strategies. The rules have changed. David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations -- from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses. Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools - but Real-Time is the crucial mindset. With a rebel's heart, Scott abandons the controlled and message-driven advertising and PR paradigm. He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools -- by creating content that they're eager to share.
Grow Your Business Now!
Today's communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation. Gone are the days of planning marketing and public relations programs to suit your timetable. It's a Real-Time world now -- if you're not engaged, you've opened doors for your competition. David Meerman Scott shows how to make the power of Real-Time to work for you! His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.) Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more. Real-Time business means acting first -- and -- while your competitors scramble to adjust, opening new channels that grow your brand. Scott shows how to succeed NOW . . . in Real-Time.
Agile Selling In a Real-Time World
The ongoing communications revolution has profoundly affected how sales and service is done. Buyers are now in charge! Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether - learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). Don't struggle to adjust to this new environment - be agile and master it. David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business. The key is an agile Real-Time mindset and an arsenal of new communication tools. Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don't yet know discover you! He shows why the best salespeople have become information curators - communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources - and David Meerman Scott shows you how to make it happen.
The Real-Time Media Full-Day Masterclass
David Meerman Scott leads this full-day session where entrepreneurs, business owners, and marketers learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach buyers directly and in Real-Time. The session details a powerful new way to get attention using blogs, viral marketing, podcasts, online video, search engine marketing and online thought-leadership.
Learn why marketing on the Web is different. Understand how to speak directly to your customers and buyers by creating compelling content they're eager to share instead of bombarding them with advertising they'll likely ignore. See why - you are what you publish - and learn strategies to execute viral and Real-Time engagement that wins hearts and minds and gets attention. Learn how to create a cohesive online marketing strategy and the tactics that succeed.
Ranked number 3 in overall satisfaction among 224 presenters at the Microsoft Worldwide Partner Conference 2010. Very impressive. Thank you for delivering a session that our partners felt was very valuable.
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