About Denise Lee Yohn - Leading Authority and Speaker on Building Exceptional Brands:
Denise Lee Yohn delivers fresh ideas and clear-cut tools to build a breakthrough brand. She inspires and teaches business leaders to realize the full potential of their organizations.
Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise is a leading authority on building great brands and exceptional organizations. As author of the bestselling book What Great Brands Do and the new book FUSION, she cracks the code on how to achieve brand leadership.
What Denise Lee Yohn Talks About:
Ignite Experience: Fuse CX and EX to Drive Your Growth
Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.
The FUSION Formula: Brand + Culture = Results
Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand.
Brand Leadership: How to Build a Rock Star Brand
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with executives from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
What Great Salespeople Do
If you're worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Brand expert Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate -- not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You'll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists -- and how you can too to win the new sales game.
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.
Brand-Building Isn't Just for the Big Guys
It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact. Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.
Thought provoking and focused. I highly recommend Denise to anyone who wants to better understand the value of great brands and how they can be cultivated in any organizational setting.
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