Denise Lee Yohn

Denise Lee Yohn - Marketing and Branding Customer Service  speaker


About Denise Lee Yohn - Leading authority and Speaker on Building Exceptional Brands:

Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority and sought-after speaker on building and positioning exceptional brands. World-class brands including Sony, Frito-Lay, Burger King, and Oakley have called on Denise, author of the bestselling book What Great Brands Do.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.  She has run her own firm as an independent consulting partner since 2004.

An influential writer and brand expert, Denise wrote the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.  She enjoys challenging readers to think differently about brand-building. She has been a regular contributor to the Harvard Business Review blog, Forbes, Seeking Alpha, and the monthly column Brand New Perspectives to QSR Magazine.  Denise regularly appears on Fox Business TV and other international news media as a commentator on breaking business news. In 2008 she launched her blog, brand-as-business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs.

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What Denise Lee Yohn Talks About:

What Great Salespeople Do
If you're worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Brand expert Denise Lee Yohn shows you that great salespeople do what great brands do. She explains how to innovate -- not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You'll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists -- and how you can too to win the new sales game.

7 Keys to Building a Great Brand

From Starbucks to GE to Red Bull, great brands are admired for their bold moves and innovative approaches.  But what really separates merely good brands from those that triumph over time and achieve sustained business success?  Denise demystifies the brand-building process and unlocks the seven keys to building a great brand, including “great brands avoid selling products” and “great brands never have to ‘give back.’”  She shows you how to develop a standout brand that fosters customer loyalty and increases profit margins.

Brand Leadership
You know how great brands dominate their fields.  You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release.  Denise shows you how to achieve rock star brand status.  Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

Extraordinary Experiences: How to Win Customers’ Hearts and Dollars
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty through extraordinary experiences.  Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life.  Learn how to get the edge that everyone else wants and excel at customer experience.

Brand-Building Isn’t Just for the Big Guys
It’s true!  You don’t have to be big to be great.  Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact.  Denise shows you what you need to beat the big guys at their own game.  She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

It’s What’s Inside That Counts
Think you need creative advertising and buzz-worthy social media campaigns to promote your brand? Think again. Great brands start brand-building inside. They cultivate a vital, vibrant brand-led culture inside their organizations because they know that’s the only way to build a meaningful, valuable, sustainable brand.  Denise will show you how to clarify your brand purpose, use your brand values to shape employee and customer experiences, and engage and align everyone with your brand vision. Lead your organization to brand greatness by starting inside.

Stop Greenwashing…Start Making a Difference
Today’s consumers expect companies to have an overall beneficial impact on society — and they want them to do more than write checks or make charitable donations. Denise introduces a 5-step process that will help you develop social efforts that resonate with your customers, employees, investors, communities, and beyond.  Learn how to become a force for positive change while enhancing  your customer appeal and long-term competitiveness.

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 Recent Publications

Thought provoking and focused. I highly recommend Denise to anyone who wants to better understand the value of great brands and how they can be cultivated in any organizational setting.


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