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Dr. Ken Dychtwald

Dr. Ken Dychtwald - Business Management Business Strategy Organizational Culture  speaker

 About

About Dr. Ken Dychtwald - Futurist and Speaker on Marketing and the Changing Workforce:

Over the past 35+ years, Dr. Ken Dychtwald has emerged as North America’s foremost visionary and original thinker regarding the lifestyle, marketing, health care, and workforce implications of the age wave. 

Ken is a psychologist, gerontologist, and best-selling author of 16 books on aging-related issues, including Bodymind; Age Wave: The Challenges and Opportunities of an Aging Society; Age Power: How the 21st Century Will Be Ruled by the New Old; The Power Years: A User’s Guide to the Rest of Your Life; Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent; Gideon’s Dream: A Tale of New Beginnings and, most recently, A New Purpose: Redefining Money, Family, Work, Retirement, and Success. He is currently writing The Longevity Economy: Tomorrow’s Biggest Market is Hiding in Plain Sight. In 2007, he debuted as a filmmaker and host with the highly rated/acclaimed PBS documentary, The Boomer Century: 1946–2046.

Since 1986, Ken has been the founding President and CEO of Age Wave, a firm created to guide companies and government groups in product/service development for boomers and mature adults. His client list includes over half the Fortune 500, and his explorations and innovative solutions have fertilized and catalyzed a broad spectrum of industry sectors—from pharmaceuticals and medical devices, to automotive design and retail merchandising, to financial planning and health insurance. He was recently chosen to serve as Chairman-Elect of the American Society on Aging, the largest association of professionals serving the needs of older adults.

Ken was recently honored by Investment Advisor as one of the 35 most influential thought leaders in the financial services industry over the past 35 years. He has served as a fellow of the World Economic Forum, and he was a featured speaker at both the 1995 and 2005 White House Conferences on Aging. Ken received the distinguished American Society on Aging Award for outstanding national leadership, and American Demographics honored him as the single most influential marketer to baby boomers over the past quarter century. His article in the Harvard Business Review, “It’s Time to Retire Retirement,” was awarded the prestigious McKinsey Award, tying for first place with the legendary Peter Drucker.

During his career, Ken has addressed more than two million people worldwide in his speeches to corporate, association, social service, and government groups. His strikingly accurate predictions and innovative ideas are regularly featured in leading print and electronic media worldwide, including the New York Times, the Wall Street Journal, USA Today, the Financial Times, Fortune, Time, Newsweek, BusinessWeek, U.S. News and World Report, the Economist, South China Morning Post, the Standard, the Straits Times, 60 Minutes, Good Morning America, ABC World News Tonight, Today Show, PBS, NPR, and BBC.

Through his highly acclaimed presentations, his breakthrough research and consulting initiatives, and his leadership within both the social science and business communities, Ken Dychtwald has dedicated his life to battling ageist stereotypes while promoting a new, vital, and purposeful role for life’s second half.

Ken and his wife Maddy live in the San Francisco Bay Area with their two wonderful children, Casey and Zak.


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 Topics

What Dr. Ken Dychtwald Talks About:

The Longevity Economy: Tomorrow’s Biggest Market Opportunities Hiding in Plain Sight 
Rising longevity and the aging of the massive boomer generation are radically altering both the demographic landscape and every aspect of the consumer marketplace. Already 50+ consumers account for more than half of all spending and control more than 70% of total U.S. net worth. In the coming years, we’ll see explosive business growth fueled by this unprecedented age wave. 

This provocative new presentation was created for business leaders seeking to understand, re-gear, and thrive in the era of unprecedented longevity. Dr. Ken Dychtwald offers a revealing glimpse into the future and will explore which industries, products and services will dominate the boomer marketplace and are hiding in plain sight: 

  • What medical breakthroughs and technologies are on the horizon that have the potential to dramatically transform health, aging, and longevity
  • How an aging population’s evolving need for healthy choices will influence food, beverage, and supplement sectors
  • How a cyclic lifeplan – with repeated personal reinventions - will stimulate demand for new ways to learn, give, volunteer, work, and enjoy life
  • How the aging boomers will re-invent retirement and re-define the travel and leisure, housing, and financial services industries
  • Lessons learned from four decades on the front lines about the successes of pioneering companies worldwide that have “cracked the code” and created brands and marketing strategies that resonate with this new generation of brand loyal consumers

Primary audiences for this presentation:

  • Leaders of companies, nonprofits, associations, and other organizations 
  • Marketers, product managers, and salesforces 
  • HR leaders 
  • National government policy makers 

Key industries for this presentation:

  • Leisure/travel/recreation
  • Healthcare/biotech
  • Pharmaceutical
  • Technology
  • Media/Entertainment/Advertising
  • Housing/Transportation
  • Healthcare/Beauty/Personal Care
  • Food/Beverage
  • Fitness/Medical/Rehabilitation

How the Age Wave Will Transform the Marketplace, the Workplace, and Our Lives
Increasing longevity, declining fertility, and aging baby boomers are triggering an enormous age wave. This demographic tsunami has the potential to create tremendous marketplace and work/talent opportunities—and equally pressing social and financial challenges.

This informative and entertaining presentation will explore: How will people use their newfound longevity? How will a cyclic lifeplan replace the traditional linear model? How will aging boomers change established paradigms of work, leisure, learning, and retirement? What’s the most effective way to market and sell to “middlescent” boomers? And why is managing a four-generation workforce the new diversity mandate?

Primary audiences for this presentation:

  • C- Level Executives
  • Marketers, product managers, and salesforces 
  • HR leaders 
  • National government policy makers 

Key industries for this presentation:

  • CPG
  • Travel and Leisure 
  • Media/Entertainment/Advertising
  • Housing/Transportation
  • Education
  • Fitness/Medical/Rehabilitation

Re-visioning Retirement: New Timing, New Purpose, New Planning, New Funding
The convergence of rising longevity, today’s uncertain economy, and widespread insufficient savings has reset the retirement clock. Yet highly acclaimed Age Wave research reveals that the new retirement could be a good thing—for individuals, the consumer marketplace, and financial-planning professionals.

Why has financial peace of mind become far more important than wealth? How will women’s rising financial power transform the field of retirement planning? How will the demands of eldercare, sibling care, grandparenthood, singlehood, and “rehirement” impact retirement planning? This presentation will explore these questions and reveal how to safeguard a successful retirement while avoiding the five retirement “wildcards” that threaten to shatter dreams. 

Primary audiences for this presentation:

  • Industry Leaders 
  • Senior Executives
  • Financial Advisors
  • Public e.g. clients/prospects of financial services firms

Key industries for this presentation:

  • Financial Services
  • Insurance Companies
  • Real Estate and Housing
  • Venture Capitalist

The Cure for Our Aging Health Care System
Whether we live our increasingly longer lives with vitality and purpose or with sickness and suffering will greatly depend on our ability to reshape the skills, services, and incentives of our current health care system. 

This presentation provides a visionary glimpse into the future, outlining the critical course corrections required to support healthy aging and productive longevity. Topics covered include: preventing, delaying, and eliminating horrific diseases of aging (such as Alzheimer’s) with scientific breakthroughs, training health care professionals to become “aging-ready,” making disease prevention a national priority, shifting from hospitals and nursing facilities to home-based care with new technologies and emerging community services, and establishing a humane approach to end-of-life care. 

Primary audiences for this presentation:

  • Industry Leaders
  • Health Care Professionals 
  • Senior Housing Professionals
  • Non-Profit Advocacy Groups

Key industries for this presentation:

  • Healthcare
  • Medical
  • Hospice
  • Biotech
  • Pharmaceutical
  • Hospitals 


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 Recent Publications

Every business leader who is thinking creatively about the future has to listen to Ken Dychtwald's insights about demographics, aging, and their impact on the global marketplace.

Jack Welch, former Chairman and CEO, General Electric

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