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Drew Boyd

Drew Boyd - Innovation Marketing and Branding Business Strategy   speaker

 About

About Drew Boyd - Johnson & Johnson Veteran, Corporate Innovation Expert and Co-author, Inside The Box: A Proven System Of Creativity For Breakthrough Results:

Drew Boyd is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results. He is a recognized authority, thought leader, educator, and practitioner in the fields of innovation, persuasion, and social media. He is the Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.

Drew spent seventeen years with Johnson & Johnson in marketing, mergers & acquisitions, and international development. He founded and directed J&J's Marketing Mastery Program, an internal 'marketing university' benchmarked by companies such as GE, P&G, Kraft, and Merck. Drew's focus was on raising competencies in the areas of strategic marketing, market management, and new product innovation. Of particular focus was teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans. Drew is an inventor himself, earning his first patent for a device that makes spine surgery easier.

Before Johnson & Johnson, Drew spent ten years with United Airlines, in sales, marketing, and strategic planning. He was one of the early pioneers of strategic partnerships between carriers that led to the creation of the Star Alliance.

Drew served as an officer in the United States Air Force and completed a distinguished tour of duty as a crew commander in the Nuclear Missile Force and a war planning officer of the Strategic Air Command. He won the ICBM version of the 'Top Gun' competition in 1980.

Drew graduated from the United States Air Force Academy in 1976 with a Bachelors of Science Degree in Management Science and Operations Research. He earned an MBA from the University of Chicago.

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 Topics

Inside the Box: The Systematic Inventive Thinking Method
Systematic Inventive Thinking allows you to harness patterns mankind has used for thousands of years. In this hands-on experience, Drew leads participants to their 'innovation epiphany' so they know what it feels like to innovate in a systematic way. Includes case studies from over 11 years of experience with the method.

Innovation for Leaders: New Behaviors To Simulate Growth
Leaders need a new set of behaviors to create the right environment for innovation. In this program, leaders learn the skills of innovation and how those skills translate to behaviors that foster growth. Includes case studies from global companies.

The Innovation Landscape: What Really Works Out There?
Brainstorming? Open Innovation? SIT? The landscape is full of methodologies promising to take your organization to new heights. But what does the data say? This provocative keynote reveals the truth behind the innovation industry and shares how to evaluate the plethora of creativity methods.

Innovation in Social Media: Getting to the Next Level
Social media has become the norm. To get to the next level, organizations need to innovate new social media applications or discover new ways to use existing media. This program teaches digital professionals how to apply Systematic Inventive Thinking to social media applications.

The Next Gen: How to Teach Our Children to Be Creative
Many believe that children have an innate creative advantage over adults. Not so. Children need to be taught the cognitive skills of creativity like anyone else. Parents often 'outsource' this to schools that are ill prepared to teach. In this keynote, Drew shares a framework that any parent or teacher can use to prepare children to be more creative.

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 Recent Publications

Drew was fantastic because he engages and surprises the audience with a very unique message about innovation. Our team was thrilled with the program. In fact it was the first time my team has ever discussed the speaker after the actual event. A sign that Drew reached them!

Chris Massucci, Global Account Executive, Marriott International Inc.

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