About Harry Beckwith - Marketing and Client Service Speaker:
Harry Beckwith is an internationally acclaimed speaker who has worked with 23 Fortune 200 companies and is the marketing and branding consultant to the world's premier brand consultancy. He has appeared on CNN, given keynote addresses to Microsoft, Disney, and ABC, and authored the international business bestseller, Selling the Invisible, which was named one of the top ten business and management books of all time. His subsequent Business Week bestsellers on customer service, The Invisible Touch and What Clients Love, brought his total sales worldwide to over 700,000 copies in 23 languages. Other bestselling books by Harry Beckwith are You, Inc. and Unthinking.
Harry Beckwith is the founder and director of Beckwith Partners. Beckwith Partners advises financial and professional service clients on positioning, branding, consumer retention, communication strategies, and technology. The firm's work has been featured in Newsweek, The Wall Street Journal, BusinessWeek, Inc., Advertising Age and AdWeek, and has won The American Marketing Association's highest honor, the Effie.
Drawing on 25 years experience with service industry organizations and extensive work with many Fortune 500 companies, Harry shares anecdotes and new approaches that help organizations reach new heights. Using unique examples, Harry clearly isolates the four keys to growing a service business in presentations that are sincere, engaging, witty, moving, and in the end, enormously inspiring.
What Harry Beckwith Talks About:
Attracting prospects, converting prospects into clients, and helping clients become loyal partners, Harry Beckwith shows audiences the best ways to grow business in today's competitive environment. Using real-life examples of his successful groundbreaking strategies, Beckwith provides the practical steps needed to establish and nurture enduring relationships with customers.
Popular Topics Include:
Selling the Invisible
Hailed by the top executives of Procter & Gamble and ABC as
amazing Harry Beckwith's painstakingly customized presentations on sales, marketing and customer service have earned perfect scores from over 96% of people attending his worldwide presentations--and prompted one executive to say,
you told our people things about our business that they didn't even know! Drawing on unique examples -- Pulp Fiction, the mysterious success of Yahoo!, stories of ugly kittens, Pablo Picasso, Bell South and many Fortune 200 clients -- Harry clearly isolates the four keys to growing a service business.
What Clients Love
This presentation reveals the nine keys - from affinity and predictability to the four most powerful words in any relationship - using vivid, and sometimes amusing, examples from many businesses of all sizes. It is ideal for anyone in a company or organization that has contact with customers and clients, and is particularly well received by professionals, such as those in financial services, healthcare and technology services and consulting as well as consultants, accountants, lawyers and physicians.
Other Topics Include:
- You, Inc: How to Sell Yourself
- Marketing Financial Services
- Marketing Professional Services
I have never heard a presentation as informative and inspiring.
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