About Jay Baer - Inspirational Marketing Speaker and Best-Selling Author:
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks numerous times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more USEFUL.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
A fixture in social media, Jay draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. He is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.
Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
Befitting his roots in Arizona, Jay is a tequila collector and maintains his allegiance to the teams of his alma mater, the University of Arizona.
Jay lives in the idyllic college town of Bloomington, Indiana with his wife and children, and travels from Indianapolis to speaking opportunities world-wide.
What Jay Baer Talks About:
Youtility: Why Smart Marketing Is About Help Not Hype
If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”
Youtility is Jay Baer’s most popular and powerful presentation, and he has delivered it worldwide to B2B, B2C, small business, large businesses, technology-centric and technology-phobic audiences. It’s a smash hit because it’s relevant, resonant, practical, funny and true.
In Jay Baer’s presentation 'Youtility: Why Smart Marketing Is About Help Not Hype' he delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Youtility by Jay Baer is filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business, and is based on a New York Times best-selling business book.
The NOW Revolution: How to Get Faster, Smarter and More Social
Does it seem like business has changed more in the past five years than in the 50 prior? Maybe it has. Today, technology changes and social media have created a scenario where every customer is a reporter, and every employee is in marketing.
To keep up with these changes, companies need to fundamentally retool their corporate culture, staffing, operations, and success metrics. Business must get faster. Business must use real-time data to get smarter. And business must break down silos and get more social – internally and externally.
In this innovative, intriguing and sometimes hilarious keynote presentation, Jay Baer demonstrates with real-world examples how to transform business to meet the changed expectations of modern customers.
For companies that are trying to determine whether social media is real, and how to operationalize it and meet the changing expectations of their customers, The NOW Revolution is the presentation for them. This keynote is based on a best-selling business book.
Why Before How
The goal isn’t to be good at social media, the goal is to be good at business because of social media.
In this dynamic, entertaining presentation, Jay Baer unveils his 8 step process for cutting through the tools and technology and creating sound, effective social media strategies that are sustainable long-term.
This is an ideal presentation for small businesses, or companies that are largely still on the sideline of social media. Jay’s social media strategy presentation has been downloaded more than 150,000 times, and event attendees routinely say this keynote helped them understand social media more than anything they’ve ever seen or read.
This presentation shows you how to BE social as a company, not just how to DO social media. With big ideas, practical wisdom, and personal anecdotes, Jay will have attendees scribbling notes like crazy….when they’re not laughing out loud.
Not only does Jay Baer command extraordinary knowledge and expertise on social media and deep understanding about the implications for PR and marketing across multiple industries, but his ability to capture an audience’s attention and imagination for an entire day is unique.
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