About Jill Griffin - Speaker and Author on Customer Loyalty and Selling through Service:
Jill Griffin is an independent public board director; internationally-published, Harvard “Working Knowledge” author; and noted corporate advisor on customer loyalty.??
Her customer loyalty video courses are featured on the training site, Lynda.com, which LinkedIn recently acquired for $1.3 billion.
Jill holds her Bachelor of Science (Magna Cum Laude) and MBA degrees from the University of South Carolina Moore School of Business and is the recipient of the 2005 Distinguished Alumna Award and is a member of the Moore School’s Board of Trustees.
She serves as Chair of the Austin Convention & Visitors Bureau. (ACVB is the 'marketing and sales arm' of the City of Austin and is entrusted with bringing conventions and visitors to the "Live Music Capital of the World.")
Launching her loyalty consulting firm in 1988, Jill saw early the trend toward customer and employee loyalty. Her first book, Customer Loyalty (1995, 1997, 2002), has been published in eight languages. Two awarding-winning books followed: Customer Winback (co-authored) and Taming the Search-and-Switch Customer.
Jill’s newest book, Earn Your Seat on a Corporate Board: 7 Steps That Build Your Career, Elevate Your Leadership and Expand Your Influence, will be released early 2016.
What Jill Griffin Talks about:
Customer Loyalty: How to Earn It, How to Keep It
Based on the how-to principles captured in Jill's Harvard
Working Knowledge book by the same name, this program teaches participants a proven process for turning non-buyers into loyal advocates. This high energy, information-packed session will equip you with simple, practical tools you can put to use immediately to measurably improve the buying behaviors of high value customers. You will learn:
Earning Customer Referrals: How to Turn Customers Into Advocates
Getting happy customers to spread the word is your best source of advertising. Yet, most firms fall short on strategies for driving positive word-of-mouth. This program will teach you:
Selling By Serving
Designed for customer care and customer service , this program teaches attendees why serving means selling and why selling means serving. Participants are challenged to rethink their selling biases and rediscover two business truths:
Nothing happens 'til somebody buys something and
It's not about making a sale, it's about growing a customer. You will learn:
Her presentation kept the audience engaged and thinking. Jill does a great job at breaking down the process and interaction(s) it takes in building loyal and profitable customers
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