About Joseph Pine - Business Management Speaker:
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
In 1999 Mr. Pine and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences - memorable events that engage each customer in an inherently personal way.
In the summer of 2011 Mr. Pine released Infinite Possibility: Creating Customer Value on the Digital Frontier, which showcases how to use digital technology to stage experiences that fuse the real and the virtual. At its core is a new framework called the Multiverse that builds on the fundamental nature of the created universe - time, space, and matter - by showing how digital technology flips each of these dimensions on their head to create new worlds, first in our imagination and then in our experience.
In 2007 Mr. Pine also wrote with Mr. Gilmore Authenticity: What Consumers Really Want, which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book was named one of the top ten business books of the year by Amazon.com and featured in a cover story in TIME Magazine on
10 Ideas that are changing the world.
His first book was the award-winning Mass Customization: The New Frontier in Business Competition, which details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times chose it as one the seven best business books of 1993. He and his partner followed this up in 2000 by editing a collection of Harvard Business Review articles entitled Markets of One: Creating Customer-Unique Value through Mass Customization.
Mr. Pine has also written numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems Journal, among many others. Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. He is frequently quoted in such places as Forbes, The New York Times, Wired, USA TODAY, Investor's Business Daily, ABC News, Good Morning America, Fortune, Bloomberg BusinessWeek, and Industry Week.
In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.
What Joseph Pine Talks About:
Infinite Possibility: Creating Customer Value Through Digital Technology
The explosion of digital technology in the lives of consumers requires a new way of thinking about how to use that technology to create economic value. To remain relevant, companies must incorporate technology to create innovative new offerings and super-charge their marketing efforts experiences. In this mind-expanding session, Joe Pine provides a new way of thinking to help explore the infinite possibility for creating customer value on the digital frontier.
Welcome to the Experience Economy
Apple Stores, Build-a-Bear Workshop, Cirque du Soleil, ING Direct Cafe, the Geek Squad. Do these companies conjure up images of mere goods and services, or do they invoke something more, something visceral? Welcome to the Experience Economy, where businesses must form unique connections in order to secure customer affections and ensure economic vitality. In this thought-provoking speech, Joe Pine takes this enduring idea and enriches its application to the demands of today's increasingly time-starved world. With both new models, refreshed examples, and an insightfully different perspective for our digital age, this presentation offers a practical approach for helping companies engage customers in personal and memorable ways.
Get Real: The Authenticity Imperative
In a world filled with ever more mediated and staged experiences - an increasingly unreal world - consumers are now making decisions based on how real they perceive various offerings to be. As a result, enterprises must become adept at rendering authenticity. Finding ways to tap into this emerging sensibility will become essential for success in the years and decades to come. These new ideas will truly help businesses discover who and what they are -- and what they are not -- and discover how best to portray that to customers.
The Experience IS the Marketing
An unblushing look at the failure of traditional marketing and what will replace it. Joe will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive, the Chief eXperience Officer (CXO).
Understanding Customer Sacrifice
Customer Sacrifice is the gap between what customers settle for and what they want exactly. Joe will detail his model for rethinking the traditional metric of customer satisfaction and help the audience discover hidden opportunities for innovation and differentiation.
The most innovative companies are rapidly embracing a new paradigm of management - mass customization - which allows them the freedom to create greater individuality in their products and services at desirable prices. Based on Joe Pine's pioneering 1993 book, Mass Customization: The New Frontier in Business Competition.
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