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Maddy Dychtwald

Maddy Dychtwald - Business Management Business Strategy Organizational Culture  speaker

 About

About Maddy Dychtwald - Demographics, Gender, and Marketing Speaker:

Maddy Dychtwald is a nationally recognized author and leading expert on the changing demographic trends shaping the marketplace, the workplace, and our lives. Since co-founding Age Wave over 30 years ago, she has been deeply involved in investigating and forecasting the lifestyle, marketing, and retirement implications of the age wave. She has also emerged as an authority on the economic ascent of women and its impact on various industries, including financial services, health care, and consumer marketing. 

Maddy is the author of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better; Cycles: How We Will Live, Work, and Buy (which was chosen as “Book of the Year” by the Community College Association), and an illustrated children’s book on personal reinvention entitled Gideon's Dream: A Tale of New Beginnings. She is currently writing two new books: The Long Game: How to Live Long and Thrive and Your New Retirement Lifescape.

A high-impact speaker, Maddy has addressed more than 300,000 business and social service leaders worldwide, including the American Society on Aging, Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, National Association of Educators, the Network of Executive Women, and the World Future Society. 

Maddy has been regularly featured in prominent media, including Bloomberg Businessweek, Forbes, Newsweek, Time, U.S. News & World Report, Fox Business News, CNBC, and NPR. She is a contributor to the Wall Street Journal’s Retirement Expert Panel, The Huffington Post, thirdage.com, and caring.com. She is also a founder of the nonprofit organization Women Against Alzheimer’s, and a board member of the Bright Focus Foundation, a nonprofit that funds early stage research to eradicate diseases of the brain and eye.

Committed to living long with as much health and vitality as possible, Maddy has personally focused on fitness, eating well, and meditation. For more than 30 years, she and her husband and Age Wave co-founder, Ken, annually renew their wedding vows in a different location by a different religious entity.

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 Topics

What Maddy Dychtwald Talks About:

How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives
Increasing longevity, declining fertility, and aging baby boomers are triggering an enormous age wave. This demographic tsunami has the potential to create tremendous marketplace and work/talent opportunities—and equally pressing social and financial challenges.

This informative and entertaining presentation will explore: How will people use their newfound longevity? How will a cyclic lifeplan replace the traditional linear model? How will aging boomers change established paradigms of work, leisure, learning, and retirement? What’s the most effective way to market and sell to “middlescent” boomers? And why is managing a four-generation workforce the new diversity mandate?

Primary audiences for this presentation:

  • C- Level Executives
  • Marketers, product managers, and salesforces 
  • HR leaders 
  • National government policy makers 

Key industries for this presentation:

  • CPG
  • Travel and Leisure 
  • Media/Entertainment/Advertising
  • Housing/Transportation
  • Education
  • Fitness/Medical/Rehabilitation

Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding
With the convergence of rising longevity, today’s uncertain economy, and widespread insufficient savings, the retirement clock has been reset. Yet highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace, and financial-planning professionals.

Why has financial peace of mind become far more important than wealth in the new American dream? What impact will the modern family have on retirement? How will women’s rising financial power transform the field of retirement planning? How will the demands of eldercare, sibling care, grandparenthood, singlehood, and “rehirement” dramatically impact retirement preparation and funding? This presentation will explore these questions and reveal how to safeguard a successful retirement while avoiding the five retirement “wildcards” that threaten to shatter dreams. 

Primary audiences for this presentation:

  • Industry Leaders 
  • Senior Executives
  • Financial Advisors
  • Public e.g. clients/prospects of financial services firms

Key industries for this presentation:

  • Financial Services
  • Insurance Companies
  • Real Estate and Housing
  • Venture Capitalists

Influence: A New Era of Women, Money, and Financial Planning
A critical mass of women—bolstered by education, unprecedented levels of workforce participation, and escalating income and wealth—are assuming increasingly powerful roles in financial management. The financial services industry must re-calibrate in order to court this influential client base.

Drawing on insights from her landmark book, Influence: How Women’s Soaring Economic Power Will Change Our World for the Better, and decades of proprietary Age Wave research, Maddy answers questions such as: What are the core values/characteristics defining women investors? How will greater longevity catalyze women to plan more effectively for retirement? How do new family interdependencies impact women and their approach to money? How can financial service professionals most effectively communicate with women?

Primary audiences for this presentation:

  • C- Level Executives
  • Marketers, product managers, and salesforces 
  • Women Advocacy Groups
  • Entrepreneurs

Key industries for this presentation:

  • Financial Services
  • Real Estate Insurance Companies

Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement, and Success
For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace. Each generation has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models, and marketplace preferences.  

This high-impact presentation will examine the key social forces that have shaped each generation and produced their distinct, core lifetime characteristics. Proven generation-specific strategies for attracting and retaining valuable talent will be revealed, based on their specific career hopes, responses to styles of management, motivation drivers, and measures of success. 

Primary audiences for this presentation:

  • Leaders of companies, nonprofits, associations, and other organizations 
  • Marketers, product managers, and salesforces 
  • HR leaders 
  • National government policy makers 

Key industries for this presentation:

  • Financial Services
  • CPG
  • Leisure/travel/recreation
  • Healthcare
  • Biotech
  • Pharmaceutical
  • Technology

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 Recent Publications

Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.

Nira Jang, USA Trends, Coca-Cola USA

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