About Marcus Sheridan - Marketing and Sales Speaker:
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world: www.RiverPoolsandSpas.com
With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”
Today, when Sheridan is giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and 4 children.
What Marcus Sheridan Talks About:
Content Marketing 101: Understanding the What, How, and Why of this Timeless Yet Novel Marketing Approach
Content Marketing has been the talk of the marketing world these last few years, but unfortunately, many businesses and brands are going about it the wrong way and not achieving the results they desperately seek. In this talk, Marcus Sheridan magically breaks down not only the what, how, and why of Content Marketing, but also shows how companies that started off doing it the “wrong way” were able to right the ship and ultimately achieve the incredible results they were looking for.
The Digital Seller: How to Make the Internet Your best Friend and Dramatically Increase Sales Success
We’ve all heard about the “digital consumer,” but what about the “digital seller?” Studies have shown that over 70% of the buying decision today is made BEFORE someone actually talks to a sales person. This shift has had a dramatic impact on Sales Teams around the globe, and few have managed to properly adjust this change in where the sales cycle actually starts. In this talk, Marcus Sheridan will explain exactly what Sales Teams must do in order to embrace the new way consumers buy—ultimately become “digital sellers” in the process.
The Future of Sales and Marketing: How to Eliminate Silos and Get Incredible Results
For years, businesses and brands have been able to get by with a massive silo effect existing between sales and marketing departments. But today, times have changed, and because marketing teams have such a significant impact on the buying process, companies MUST do whatever it takes to eliminate these silos and leverage both departments to engage today’s digital consumer and get the results their looking for. In this talk, Marcus Sheridan shows exactly how other companies, in diverse industries, have managed to eliminate these silos, ultimately having a major impact on the company brand, business, and bottom line.
Content to Close: How Great Content Can Dramatically Increasing Closing Rates While Decreasing Sales Cycles
Is it possible that “content” can be the greatest sales tool in the world? The answer, as this powerful presentation proves, is YES, but only if Sales Teams know how to properly use it. In this talk, Marcus Sheridan will explain in detail the magical effect great content has on the buying process, as well as the impact it has on leads, appointments, closing rates and more.
How to Lead Your Industry While Build Raving Fans and Followers in a Noisy, Digital World
If businesses and brands are going to stand out in today’s incredibly noisy world, they must embrace a paradigm different from the rest. Specifically, they must be obsessed with the way consumers want to learn, buy, and even be sold to. In this talk, Marcus Sheridan shows powerful examples of how companies have changed their entire way of doing business to not only match consumers, but use digital behavior to their advantage.
Letting Go of “The Way It Has Always Been Done”
What businesses are leading their industry in this new, digital world we’re all a part of? Clearly, it’s not the companies who insist on “doing it the way it has always been done.” In this inspiring talk, Marcus Sheridan shows powerful examples of companies that are reinventing their space and breaking all the “traditional” rules of business, and how they are have dramatic results in the process.
Marcus Sheridan recently spoke at our Optimization Summit in Atlanta and he absolutely knocked it out of the park. His down-to-earth style resulted in a presentation that was both educational and entertaining.
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