About Margaret Heffernan - Entrepreneur, CEO, Speaker and Author of Willful Blindness:
Margaret Heffernan is an entrepreneur, Chief Executive and author. She was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas.
As a television producer, she made documentary films for Timewatch, Arena, and Newsnight. She was one of the producers of Out of the Doll's House, the prize-winning documentary series about the history of women in the twentieth century. She designed and executive produced a thirteen part series on The French Revolution for the BBC and A&E. The series featured, among others, Alan Rickman, Alfred Molina, Janet Suzman, Simon Callow and Jim Broadbent and introduced both historian Simon Schama and playwright Peter Barnes to British television. She also produced music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for Unicef's Lebanese fund.
Leaving the BBC, she ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by the Financial Times as "the most formidable lobbying organization in England."
In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company.
She then joined CMGI where she ran, bought and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation.
She was named one of the Internet's Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.
Her third book, Wilful Blindness (Simon&Schuster in the UK, Bloomsbury in the US and Doubleday in Canada) was a finalist for the Financial Times/Goldman Sachs Best Business Book award. Her most recent book A Bigger Prize (Simon&Schuster in the UK, Public Affairs in the US and Doubleday in Canada) is published in spring 2014. She is a Trustee of the London Library and sits on the Council of the Royal Academy of Dramatic Art as well as one the boards of several private companies. Margaret blogs for the Huffington Post in the US and the UK, for CBSMoneywatch and for Inc.com.
She was featured on television in The Secret Millionaire and on BBC Radio 4 in Changing the Rules, which won the 2008 Prowess Media Award. She has had three plays broadcast by the BBC and in 2011 has been awarded an honorary doctorate from the University of Bath. She mentors senior executives and contributes to corporate conferences around the world. She is married with two children.
The One Firm, Firm
After years of streamlining and hunkering down to weather the crises, what companies now most need to do is pull their people together. Collaboration and innovation are vital skills in global business but where do they come from? How do leading companies get the alignment, trust and energy they need to get their people to work well together? What are the impediments to, and habits of, creative collaborative teams?
Working across cultures, time zones and technology is logistically difficult but it's usually the human factors that make it hard for companies to achieve their aims. Everyone talks about collaboration but few know how to do it, what it feels like or what organizational structures enable or disable it. What they all know is that if they can't figure out how to do it, others will.
In this presentation you will learn:
Two For One: Seeing Risks/Seizing Opportunity
Big data, market research, social media: we can know more than ever and yet we keep missing the most important trends, information and trends. Why? What makes companies and individuals willfully blind?
Pulling together a century of psychological, industrial and economic research, Margaret Heffernan argues that willful blindness is the biggest risk most organizations face. But the good news is that those companies that confront the issue don't just reduce their risk; they also make themselves inherently more creative and collaborative. It's a twofer: when you see more, you can make more and risk less.
In this provocative presentation, you will learn:
People are still talking about the conference! As the closing presenter, Margaret Heffernan had a full house and a captive audience. She delivered a very thought-provoking and engaging talk.
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