Mark Magnacca

Mark Magnacca - Sales Communication Marketing and Branding  speaker


About Mark Magnacca - Author, Sales Strategist and Coach:

Mark Magnacca, President of Insight Development Group, is a recognized industry expert who specializes in helping advisors create a personal brand and effectively articulate their value proposition. As a presenter, Mark's mission is to bring a unique combination of dynamic content, relevant industry experience and an interactive presentation style that brings ideas to life.

Prior to founding Insight Development Group, Mark co-founded Wellesley Financial Services, a financial education and investment management firm. Over a 10 year period, he was responsible for creating innovative, practice-development and business-building strategies. These strategies have become the foundation for his books, The Product is You and So What? How to Communicate What Really Matters to Your Audience, as well as his training program for Financial Advisors, So What? Business Building Workshops.

Mark has worked with a wide range of financial services companies including: Edward Jones, Pacific Life, Pioneer Investments, Merrill Lynch, UBS, Morgan Stanley, Young President's Organization, and Black Rock.

His programs have also been featured in both print and television media including: The New York Times, USA Today, The Wall Street Journal, Registered Rep, Financial Planning, CNN's Moneyline.

Mark is a participant in The Strategic Coach Master's Program. He is a graduate of Babson College where he majored in finance, investments and communication. He resides in the Boston area with his family.

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What Mark Magnacca talks about:

The So What? Business Building Workshops
Its tough but true - the people you're trying to communicate with, sell to or convince don't really care about you. Nor do they care what you are trying to offer them - until they understand exactly how it will benefit them. If you recognize that one hard cold fact - and you know what to do about it - you'll make more money, achieve greater success and have even more fun.

In each of these three specific workshops, each from 45-90 minutes, participants will learn strategies that have proven successful for both veteran and newer sales people.

The So What? Positioning Statement

Have you ever been asked, What do you do? and responded in a way that you knew the other person really didn't understand? In this workshop, you will learn how to quickly and effectively communicate what you do in the form of a So What? Positioning Statement so that the other person really understands what you can do for them.

BENEFIT - You'll learn how to make yourself memorable by having the right words at the right time when people ask, What do you do?

The So What? Personal Biography?

Using a personal biography, you'll learn how to set the state for any important opportunity. A personal biography help you communicate your character, competence, and common ground to prospects and clients.

BENEFIT - You'll learn how to create and use your own personal biography to more effectively prospect for new clients and generate referrals from existing ones.

The So What? Referral Formula Strategy

Referrals have been recognized as the most powerful way for financial professionals to grow their business; however very few sales people have a formal and effective referral strategy.

BENEFIT - You'll learn a proven referral formula to grow your business by leveraging your best relationships for Favorable Introductions to your ideal client.

The Results Accelerator Series
Mark's knowledge-application workshops are based upon his Results Accelerator Series programs. What makes them different from a keynote presentation is that they are designed to help participants specifically apply the ideas they learned. The typical format is a 45-90 minute presentation followed by a 45-90 minute knowledge application session where participants work with a partner or in small groups to apply the ideas they have learned to their business.

The Product Is You

In this workshop, you will learn:

  • The importance of the first impression you leave in the minds of your prospects and clients.
  • To position yourself as an expert in your field with a biography and letters of recommendation.
  • To effectively generate referrals using your new collateral material.

A break out session with sample biographies for you to model and a written questionnaire is included to create your own biography.

Fishing Where The Fish Are

In this workshop, you will learn:

  • To effectively use your database to create business intelligence using the metaphor of a Fish Finder.
  • To apply this Fish Finder analogy for finding and closing new business.
  • To identify your ideal target client and the best strategy to use to attract them.

This new way of discerning information from your database will allow you to see patterns and connections that were previously invisible.

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 Recent Publications

We thought we had heard it all. Because of your background in the financial services business as a Financial Planner and Life Insurance Agent, you were able to...separate the wheat from the chaff. This has helped us quickly apply the ideas and strategies you presented...and renamed our partnership!

Frank Doheny, Ed Pelletier, Pelletier & Doheny Financial Group, An Office of MetLife Financial Services

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