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Michael Tchong

Michael Tchong - The Future Trends Marketing and Branding  speaker

 About

About Michael Tchong - Speaker on Innovation and Business Trends:

Michael Tchong is a published author, cultural anthropologist, plus a FAST Company and ReadWrite innovation columnist. Michael is a serial entrepreneur and founder of four startups in media, software, the internet and digital marketing.

A professional people watcher, Michael researches, speaks and writes about cracking the code of the future. He specializes in the evolution of humanity due to the impact of “Ubertrends” — his proprietary framework of massive waves that are reshaping global human behavior.

Michael is an adjunct professor at the University of San Francisco and UC Berkeley, where he offers innovation workshops that teach how correctly to interpret the dynamics of Ubertrends and their human value changes.

He is a much sought-after public speaker and has shared his Ubertrends research with Fortune 500 companies and groups across the globe, including Accor, Apple, Adobe, Cadillac, Canon, Carlson, Chick-fil-A, Chili's, Diageo, Dunkin’ Donuts, Evian, Harrah’s, Kraft Foods, MindShare, NAR, Neutrogena, Pfizer, Sennheiser, Shangri-La Hotels, Siemens, Starwood, Verizon, Visa and Zappos.

As founder of Ubercool Innovation, a consulting agency and incubator, he is regularly quoted in the media and has been featured in The Wall Street Journal, Bloomberg TV, New York Times, San Jose Mercury News and USA Today.

Michael was labeled “the most influential trendspotter in America” by the UK’s Telegraph. He's currently writing his third book, "Ubertrends -- How Trends and Innovation Are Transforming Our Future," which will be published in early 2018. His trend and innovation analysis resides at ubercool.com.

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 Topics

What Michael Tchong Talks About:

How Big Is Your Data?
Since the 1980s, the world's information storage capacity has roughly doubled every 40 months. The primary driver of the data trend are digital technologies, which gather data at far more touch points than ever before, including web and social media (visitor logs; social graph), mobile phones (apps, location-sharing), GPS devices (cameras, navigation), RFID tags (retail), and other wireless sensor networks. Databases have become so large that manipulating them has become a major challenge, propelling technologies that distribute data processing, such as Apache’s Hadoop. The fields of analytics, business intelligence and data discovery are seeing explosive growth as marketers and scientists alike tap into vast repositories of information to quench their data-seeking thirst.

Social Revolution: How Social Media Are Reinventing Our World
Revolutions create upheaval but they also usher in much-needed change and innovation. The social media revolution is not only reinventing the dialog but is also rewriting ROI measurement rules though influence metrics and the social graph.

Emerging Trends and Innovations: How Ubertrends are Reshaping Our Future
Our world is changing at warp speed. Massive trends, like Time Compression, Digital Lifestyle, and Unwired are re-engineering our lifestyle. In an exhilarating ride through the landscape of now, audiences learn how these changes impact business deliverables.

The iPadification of Society: A New Media Lifestyle Emerges
Now that more e-books are sold than hard-copy books, media and marketers are swept up in a massive wave of change. See how the mobile media landscape is morphing as social networking, SoMoLo (social, mobile, local), ezines, reader apps and Square take the reins.

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 Recent Publications

Michael was entertaining and engaging and brought a lot of substance to our meeting

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