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Nicholas J. Webb

Nicholas J. Webb - Innovation Technology The Future  speaker

 About

About Nicholas J. Webb - Futurist, Expert on Innovation:

Nicholas Webb is oneof the world's top Innovation Strategist and Futurist. As the CEO at Lassen Scientific, Inc. Nicholas works with Fortune 500 companies throughout the world to help them lead their industries in Innovation, Strategy and Customer Experience (ex) Design. Unlike many speakers, Nicholas is no theorist. As a technologist, Nicholas has been awarded over 45 patents by the US Patent and Trademark Office for breakthrough technologies that include one of the world's smallest medical implants to awide range of industrial and consumer products. Nicholas is a Number One Bestselling Author. His most recent book, What Customers Crave, is used by top brands to design their Customer Experience (ex) and Innovation Strategies. Nicholas has been awarded his Doctorate of Humane Letters (hon.) from the Western Universityof Health Sciences, a top Southern California Medical School in recognition of his contributions to heatthcare. Nicholas is also the founder of the Destruction Lab, a research and development project that is reinventing the way in which consumers access and engage heatthcare and other consumer products and services.

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 Topics

What Nicholas J. Webb Talks About:

Marketing
Learn the new science of marketing - From the author of the number one best selling book on marketing, What Customers Crave.
World-renowned innovation expert and corporate strategist Nicholas Webb will take your audience on a journey through the new science of marketing mastery. After three years of research Nicholas identified the three success drivers of the best brands and sales organizations in the world. Based on his number one best-selling marketing book, this talk provides a playbook to drive unprecedented sales and profit.

Takeaways include:

  • The great news about Disruptive Innovation
  • Marketing to the Five Customer Touch Points
  • The new science of “Prospect Personification”
  • Eliminate Digital Deflection and drive 30% More Revenue
  • Understanding the four Disruption Shifts to drive growth
  • The Three Simple Takeaways that drive The Best Organizations in The World

INNOVATION KEYNOTE
In the old days, innovation happened slowly and methodically. But in today’s hyper connected economy organizations are being blindsided by disruptive innovators who’ve learned how to leverage consumer insights and connection architecture to rule the day. Unfortunately, many organizations are simply waiting for the next shoe to drop… Bad idea! The new breed of hackers, makers and breakers are looking for weaknesses in technologies, products and even delivery models. Today’s leader needs to learn:

  • Why disruptive innovation will make or break your enterprise
  • How connection architecture drives the best businesses in the world
  • How digital ubiquity will change everything
  • How to anticipate the future by following the “Four Future Shifts”
  • How to build an enterprise culture of innovation

HEALTHCARE KEYNOTE
Healthcare is the subject of massive disruptive innovation. Pharmaceuticals, medical devices, clinical delivery models and literally everything across the entire healthcare ecosystem is rapidly being destroyed. Clinical visits are being replaced by low-cost and convenient apps that leverage game mechanics and socialization. Connection architecture now rules the day and most clinical models have become defunct. In fact, clinical visits will be cut in half in just the next few years and as much as 20% of US hospitals will be bankrupt by 2020. Pharmaceuticals will be replaced with wearable technologies and real time bio monitoring will become the norm. No matter where you live across the healthcare ecosystem you need to know:

  • How to use future casting to develop scenario plans that will guarantee
    your place in a very new healthcare future
  • How connection architecture must become one of your core
    competencies
  • What is Wave III and what it means to your future
  • The massive shift from treatment-centric models to prevention models
  • Why you need to become a disruptive innovator

THE NEW LEADER KEYNOTE
Most executives are relying on millennial stakeholders to help them stay on track with emerging technologies. Unfortunately, the new leader must understand the trajectory of change as it relates to technology, social communities, connection architecture and disruptive innovation. Leaders cannot lead what they do not understand. In this powerful keynote you will learn.

  • How to attract and keep the almighty millennial talent
  • How to create an innovation culture
  • The new market comprised of social communities not market segments
  • Understanding how to engineer the consumer experience
  • How enterprise social networks drive 40% better returns on strategy
  • Engaging stakeholders using game mechanics and socialization
  • How to lead into the future

THE FUTURE OF TECHNOLOGY KEYNOTE
There are many complex variables about the future of technology. But there are several known hard trends that we have aggregated to help organizations see how technology will drive their future. In this powerful keynote, Nicholas talks about the effect of digital ubiquity, 3-D printing, drones, nanotechnology and other enabling factors such as crowdfunding, crowdsourcing, open innovation and the power of hyper influential social networks that leverage game mechanics and socialization. This jaw-dropping presentation will bring your executive team up to speed.

  • Beyond the Internet of things – learn about the effect of digital ubiquity
  • How 3-D printing will change everything
  • The power of the crowd
  • Consumers as a node type
  • Why you need to be a connection architect
  • The future of everything

CUSTOMER EXPERIENCE

The old fashion and outdated approaches towards Customer Relationship Management (CRM), Voice of the Customer (VOC), Net Promoter Scores (NPS) and other processes have been replaced with a new body of science. In Nicholas Webb’s upcoming book, Node Code he explains how old fashion customer segmentation and customer service programs are being replaced by disruptive innovators that are leveraging game mechanics, hyper connectivity and socialization to destroy the competition.

Program takeaways:

  • How Customer Nodes are replacing Customer Segments
  • How the Voice Of the Customer is being replaced by the “Soul Of the Customer”
  • How the best brands are leading customer experience through Disruptive Innovation
  • Why “Connection Architecture” is the new core competency of the Customer Experience Executive

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 Recent Publications

Our event committee described Nicholas Webb’s talks as a religious experience. Amazing Talk!

Carla Lyons, VP Marketing, Lillibridge Healthcare Services, Inc.

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