About Richard Florida - Expert on Innovation and Economic Growth:
Richard Florida is one of the world's leading public intellectuals and sought after speakers on global trends, economics, prosperity, competitiveness and growth. Esquire Magazine recently named him one of their
Brightest. His ideas have been featured in major ad campaigns and such as BMW and Apple and are being used globally to change the way regions, nations,
and companies compete.
He is founder of the Creative Class Group, an advisory services firm, charting new trends in
business, community, and the creative
economy. Richard has been appointed to the Business
Innovation Factory's Research Advisory Council and recently named European Ambassador for Creativity and Innovation.
Florida is senior editor for The Atlantic and a regular CNN contributor. He has written for The New York Times, The Wall Street Journal, The Washington Post, The Boston Globe, The Economist, The Globe and Mail and The Harvard Business Review. He has been featured as an expert on MSNBC, BBC, NPR and CBS, to name just a few.
Richard Florida is author of the global best-seller The Rise of the Creative Class and Who's Your City? a national and international best seller and amazon.com book of the month. His new book, The Great Reset, explains how new ways of living and working will drive post-crash prosperity.
He is author of The Flight of the Creative Class and Cities and the Creative Class. His previous books, especially The Breakthrough Illusion and Beyond Mass Production, paved the way for his provocative looks at how creativity is revolutionizing the global economy.
He is the Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto. Florida previously held a professorship at Carnegie Mellon University, a visiting professor at Harvard and MIT, and a visiting fellow of the Brookings Institution. Florida earned his Bachelor's degree from Rutgers College and his Ph.D. from Columbia University.
What Richard Florida Talks About:
On Business Strategy: The Creative Corporation
Ever wonder why some companies die while others thrive? As Florida tells it, we have entered a whole new era of business competition. Having led large-scale studies of industries and companies from Toyota and other leading manufacturers to the software industry and high-end design, Florida shows how the key to success lies in three areas: harnessing cutting-edge design and innovation inside and outside the enterprise; attracting and retaining top high-performing talent; and picking the right set of locations. With real-world insight culled from more than two decades of research and his work with leading CEOs, Florida shows the keys to sustaining your creative edge and performance.
On the 'Brain Drain': Competing for Talent
Dubbed by Fast Company magazine as the world's
leading cartographer of talent, the key to business success today, Florida argues, lies in one
key factor - talent. Drawing from research and insights gained in his pioneering studies of Toyota, his in-depth analysis on
managing for creativity
with SAS Institute founder Jim Goodnight which was published in the Harvard Business Review, and surveys of tens of thousands of leading creative
professionals, Florida shows you the keys for attracting, retaining and managing the best and the brightest. Money is important but it won't seal the deal,
Florida argues. The best and the brightest are intrinsically motivated and seek out challenge, flexibility and the ability to work with other top talent in
their working lives. Florida separates fad from reality in detailing what your organization must do to attract and retain top talent.
On Marketing: Capturing the Creative Class Consumer
There is no more powerful construct in marketing today than Florida's idea of the
creative class. While others talk about fragmenting markets and long
tails, Florida shows you why the creative class of 40 million Americans with 50% of the wages and 70% of disposable income is a group your company can't
afford to miss. Companies from Bacardi USA to BMW have altered their marketing campaigns to attract the creative class. Little wonder Apple dubbed its G5
notebook the new
tool of the creative class. Florida has proprietary market research and segmentation on who they are and where they are across
categories, including occupation and personality type.
On Real Estate: Real Estate for the Creative Economy
Location, location, location. It's an old real estate adage, but it matters today more than ever before. Florida's work on demographics and migration of the creative class has made him one of the most sought after speakers and consultants to the real estate industry. Leading developers consider The Rise of the Creative Class to be the veritable bible for innovative high-value-producing projects in everything from residential to office, commercial and industrial real estate. Florida's subtle but powerful indicators - the Bohemian Index and the Gay Index - show which locations are winners and which are losers in the new real estate reality.
Who's Your City? - How the Creative Economy is Making the Place Where You Live the Most Important Decision of Your Life
It's a mantra of the age of globalization that where you live doesn't matter: you can telecommute to your high-tech Silicon Valley job, a ski-slope in Idaho, a beach in Hawaii or a loft in Chicago; you can innovate from Shanghai or Bangalore. According to Richard Florida, this is wrong. Place is not only important, it's more important than ever. Globalization is not flattening the world; on the contrary, the world is spiky. Place is becoming more relevant to the global economy and our individual lives. The choice of where to live, therefore, is not an arbitrary one. It is arguably the most important decision we make, as important as choosing a spouse or a career. In fact, place exerts powerful influence over the jobs and careers we have access to, the people meet and our
mating markets and our ability to lead happy and fulfilled lives.
To get Richard Florida to teach you how to create an environment for growth is like getting da Vinci to teach you how to draw.
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