About Ross Shafer - Entertaining Humorist and Motivational Speaker:
Ross Shafer is an Emmy award winning network talk show host and comedy writer who has turned that same talent toward the corporate marketplace. He has written and produced 14 Human Resource training films on Customer Service, Leadership, and Sales.
Ross has also authored several business books, which include Nobody Moved Your Cheese, Customer Empathy, The Customer Shouts Back, and Are You Relevant? 12 Reasons Smart Organizations Thrive in Any Economy. His most recent book is Grab More Market Share: How to Wrangle Business Away from Lazy Competitors.
As his friend Jay Leno put it,
finally a motivational speaker, without the speech! Ross Shafer didn't start out as one of the country's funniest motivational speakers though. After college, Ross blew his savings on what he was sure would be the
next big thing. He invested everything he had in
SOUNDS OK, America's Only Stereo and Pet Shop. Business failures
aside, Ross started getting laughs at comedy clubs and his first big break came when he won Showtime's Comedy Laugh Off in 1983. Soon Ross began to open shows for Dionne Warwick, Eddie Rabbitt, Crystal Gayle, Neil Sedaka, and other famous people with good voices.
Within a year, Ross was hosting KING-TV's weekly comedy/talk show, Almost Live. With Ross at the helm, the show won 36 Emmy Awards and the prestigious IRIS award for the Best Local Entertainment Series in the United States.
Corporate and association audiences have become fascinated by Ross' story of
failed Pet Shop Manager, turned Network TV Host. Nowadays, he is in demand as a keynote speaker, seminar leader and event emcee. His clean, funny and relevant programs have made more than 3,000 meeting planners look
like heroes and he's worked with dozens of companies that span various industries, such as Microsoft, Toyota, Safeway, Nordstrom, GE, Pfizer, and Xerox. When you book Ross Shafer for your event, your audience is guaranteed to laugh, see their business in a new way, be inspired to trust their gut and fulfill their own potential.
What Ross Shafer Talks About:
Behave Like a Start Up
Has your company felt complacency creeping in? When your company first launched, did you shake the world with something new and groundbreaking? Were you the unlikely underdog that unseated the industry leaders? Over time, have you had so much success that you’ve slowly lost your hunger? Do you find you aren’t as reactive as you once were? Maybe you are celebrating yesterday’s profits while your competitors are turning up the heat. Ross Shafer can reinvigorate your organization by sharing case studies of legacy companies who were determined to get their youthful groove back.
What can you learn from start ups? In the beginning, startups have very little to lose because they aren’t risking long-term relationships. Marketing and staff budgets are skinny so they have to do a lot…with a little. They don’t have the time or the resources to make things perfect so they frequently launch in Beta Mode and they make on-the-fly adjustments to lock in new business. Startups react with extreme urgency and an eagerness to please. They are also less intimidated by larger companies and will do ‘the unconventional’ to go after your market share. Ross believes legacy companies can reinvigorate their organizations by being nimble, urgent, flexible, reasonably open to risk, and are eager to change tactics when market conditions shift.
Don't assume you have unbreakable relationships: In the beginning, startups have very little to lose because they aren’t risking long-term relationships. Marketing and staff budgets are skinny so they have to do a lot…with a little. They don’t have the time or the resources to make things perfect so they frequently launch in Beta Mode and they make on-the-fly adjustments to lock in new business. Startups react with extreme urgency and an eagerness to please. They are also less intimidated by larger companies and will do ‘the unconventional’ to go after your market share. Ross believes legacy companies can reinvigorate their organizations by being nimble, urgent, flexible, reasonably open to risk, and are eager to change tactics when market conditions shift.
Are You Still Relevant?
In this fun and enlightening Keynote, Ross dissects which organizations succeed, which ones fail…and the reasons why. Becoming Relevant (to both your customers and team members) can allow you to get a 2-year lead on your competition. Market relevance is the ONLY way to secure your growth in an ever-evolving economy. Ross unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, high-tech, and healthcare.
Absolutely Necessary: Bulletproof Tactics That Will Put You In High Demand
This is a personal and professional development program that will re-energize your team members and leaders. Maybe your industry practices have changed and you want to shift your collective thinking to ‘reinvention mode.’ Maybe you want to get Buy-In for revolutionary ideas. Maybe you want your team to become Absolutely Necessary contributors to your organization’s growth.
The Customer Journey (Art Meets Science)
Beyond 'Customer Experience' Mapping
The way customers now interact with technology (mobile, kiosk, digital push, ecommerce) has caused a tectonic shift in their buying habits. We coach organizations on the need to design, engineer, and execute a deliberate Emotional Customer Journey informed by those technologies.
'The Dashboard' Gets Turbocharged
The next generation of CRM analytics (customer relationship management) has evolved re: customer behaviours. 2020 companies are incorporating Social Listening, Predictive Analysis, Trend Spotting, Automated Marketing, Social Campaigning, Content Management, and Ethno-Analytics. These new tools can accelerate your revenue engine. Big Data and Digital Marketing will fuel your virtual sales force.
Nobody Moved Your
High energy and hilarious keynote - perfect for setting the opening tone or ramping up your conference's closing message. Ross Shafer's personal story will inspire your team members. He went from small town pet shop manager...to Emmy® award winning TV host...to renowned business author and Hall of Fame speaker. He accomplished 'the impossible' by being a fierce proponent of taking personal responsibility in your professional and personal life. Ross will teach your team how to become World Class.
The Ultimate Emcee
Ross hosts a select number of multi-day events for his high-end clients each year. Because Ross is a trained talk and game show host (having helmed over 1,000 network broadcasts) he is the perfect choice for moderating your executive panel discussions and complex award banquets. Ross will keep the programs lively and on task; drawing on his vast experience and lightening wit to navigate (and rescue) even the most unpredictable situations.
Ross is adept at handling back-to-back breakout sessions that may feature a myriad of presenters. He has hosted such luminaries as President George Herbert Walker Bush, Jack Welch, Colin Powell, Bob Dole, James Carville, Tom Peters, Marcus Buckingham, and Archbishop Desmond Tutu, to name a few. Since many high profile presenters are more comfortable being interviewed by a "pro," Ross is able to show the utmost respect from the opening introduction throughout the Q & A - yet he doesn't shy away from the probing questions your people want answered.
Finally, Ross is a popular favorite for hosting custom game shows. Not only do these formats lend themselves to imparting important training information about your company (in a fun way), they also encourage participation from the entire audience. Ask us how Ross and his game partners at Game Show America can create a custom "TV" show for you.
I recommend Ross Shafer to any group who wants huge laughs and a strong, fresh message. We've hired him for a dozen events.
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