Sam Richter

Sam Richter - Sales Marketing and Branding Technology  speaker


About Sam Richter - Sales and Marketing Technology Expert:

Sam Richter is an internationally recognized expert and speaker on sales, marketing and technology. His award-winning experience includes building innovative technology, sales and marketing programs for start-up companies and some of the world's most famous brands.

Sam has been featured in thousands of television and radio programs, national and online publications, and he presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the top-selling and award-winning book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.

Sam is founder and CEO of SBR Worldwide/Know More! and SVP/Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry. For more than six years, Sam was president of the James J. Hill Reference Library in St. Paul, Minnesota, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources.

Prior to joining the Hill Library, Sam spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry. Sam has created programs for clients including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines, Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms. He has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award - the Oscars of the software industry - for Best E-commerce Software.

Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. Sam is a member of the Business Journal's Forty Under 40 list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.

Sam lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.

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What Sam Richter Talks About:

Know More! Selling
Know more than you ever thought you could (or should) about your prospects, clients, and competition.

Sales Intelligence is the key to a successful prospect call, and an exceptional way to provide value to existing clients. When you know more about the other person, you're better able to relate on a personal level, build more meaningful connections, tailor your offerings, and ensure relevancy. Most important, studies show that when you practice Sales Intelligence, that you're two times more likely to move your prospect towards a closed deal. In this dynamic presentation, you will discover:

  • Google search secrets for finding information you never thought possible.
  • Tips and tricks to using the Invisible Web and social networks as intelligence agents.
  • Ways to access expensive premium databases for FREE!
  • FREE sales lead lists - ready for easy creation and download.
  • How to use information to make a big-time impression with any prospect, and build deeper relationships with any client.

This interactive presentation has a huge WOW factor -you will be shocked at what you don't know (but soon will).

Sam's Know More! Selling programs teaching the inside secrets of finding information online and using it for business success have been customized for the following topics:

Know More! Prospecting
For sales professionals but with a greater focus on creating prospect lead lists that meet specific criteria, and then a process for quickly finding information on the identified prospects to ensure relevancy during sales calls.
Know More! Referrals
For persons who generate a majority of their business via referrals (e.g., financial advisors) with a focus on using web resources to identify best prospects and converting them to clients.
Know More! Marketing
For marketing and creative professionals who want to learn how to find information for more personalized and relevant communications.

Know More! Posting
What you say online, and what's said about you, can make or break your business and reputation.

In today's instant communication and social networking world, it's easy to share your ideas, opinions, and personal feelings and your employees, customers, and suppliers can share the same about you. Unfortunately, what you and others post online, text, and even email is not limited to private networks and friend groups. Rather, there's a good chance that what you say and what is said about you and your company is searchable, and archived, FOREVER! In Know More! Posting you will learn how to:

  • Recognize the biggest mistakes professionals have made online and avoid your own embarrassing ones.
  • Leverage the Web so others can find the best information about you (and you about them).
  • Understand the dangers of sharing too much information online.
  • Implement simple tips to reinforce your own online image.
  • Utilize techniques to respond effectively to negative online comments, avoiding ill-advised words that can come back to haunt you.

Control the message about you by utilizing key sites that influence Google rankings. This thought provoking and entertaining program will provide you very practical ideas you can immediately implement to improve your brand, and your personal and business reputation.

Think/Thank And Other Rules for a Purpose Driven Life
(Motivational Keynote - Non-Sales Related)
Does it ever seem like work is all-consuming and that your priorities are out of whack? Are you sometimes on edge with how you deal with others, or feel disappointed when family, colleagues, and friends don't meet your expectations? In these challenging times, it's easy to get frustrated and worry over things where you have no control. It doesn't have to be that way.

In Think/Thank you'll learn some easy-to-implement ideas that will help you put purpose and meaning back into your work, and your life. Unlike other motivational programs that ask you to make major changes, Think/Thank will show how simply re-framing your thoughts and implementing some practical tips can make a dramatic difference in how you view your world, and how you treat others. In addition, the concepts you learn can be shared with colleagues and even clients, helping them put into perspective what's important.

These thought-provoking ideas told through humorous and poignant stories of success and failure will inspire you, and make an immediate impact in your professional and personal performance.

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 Recent Publications

Want a speaker, consultant, or coach who will make a difference in the growth of your business? Call Sam! I'd put Sam in the top ten, worldwide, of people who 'get' how to create genuinely value-based business relationships.

Founder, CEO,What Matters LLC

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