About Sasha Strauss - Strategic Brand Manager, Award-winning Global Brand Builder & Consultant:
Sasha Strauss speaks from two decades of experience in brand strategy and brand development for corporations, nonprofit organizations, philanthropies and universities. His unique and proven perspective on how brands should be built and communicated is the foundation for his educational pedagogy and Innovation Protocol’s approach to brand development.
In addition to teaching graduate brand strategy and marketing courses as USC and UCLA, Sasha is a trusted keynote speaker for companies like Google, Nestle, LEGO and American Express. His ability to inculcate brand truth is the reason NPR, Forbes and The Wall Street Journal seek his perspective as a brand authority on topics related to market dynamics, culture, and innovation.
What Sasha Strauss Talks About:
Branding In the New Normal
This is an unprecedented era in the history of communication. Widespread adoption of digital communications and social media has resulted in a cacophonous explosion of content. In our New Normal, organizations have a choice to make: be heard and remembered, or be silent and forgotten.
This presentation discusses how a confluence of technologies, global consumer psychology, and the evolving business climate have given birth to a communication revolution. Everything will be on the table, from why social media is now discussed in the boardroom to how B2B organizations use brand strategy to get the most out of their employees.
A rich introduction to all things branding—from naming and brand architecture to visual design and brand extension. We’ll look at why brands matter, who they matter to, and how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy.
Branding isn’t just confined to the consumer goods and services industry. Now, more than ever, branding is vital to B2B companies. In fact, some of the strongest brands are in the B2B sector—firms such as Cisco Systems, Intel, SAP, GE, and Texas Instruments have consistently been ranked among the top brands in the world. Such companies are challenging the perception that B2B companies must have serious, restrained personalities.
We’ll show you how to use branding to make your firm the easy choice for customers navigating infinitely long lists of potential suppliers. This session is for B2B companies looking to differentiate themselves with unique, compelling identities that give birth to lasting customer relationships.
Products are brands. Services are brands. And yes, people are brands. You are your own brand steward—you decide who you matter to and why. You control how you’re perceived by those you know and those you’ve yet to meet. During this session, we’ll discuss how branding applies to individuals and how you can build your own, personal, influential identity.
With contagious enthusiasm, he inspired companies to think differently about how they brand by setting out a clear framework and weaving in unique industry examples.
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