Making the Speaking Business More Customer Focused

By Meg Soper – Speaker on Resilience & Teamwork In my April Blog (When You Can’t Go Out, Go Within) I explored the importance of being mindful of where we direct our mental energy, during these very challenging times. Given that we have somewhere around 50 thousand thoughts a day, being mindful of how we direct our mental energy is an important choice. After all, the only perso...
By Marc Wayshak – All-American Athlete, Sales Author and Speaker Ever find yourself in a selling situation where you thought things were going well…but then suddenly the prospect disappeared, or the sale just didn’t go the way you expected? Most of the time, sales situations that unexpectedly go wrong are the result of missing a fundamental step in your ...
By Denise Lee Yohn – Leading Authority and Speaker on Building Exceptional Brands     Leadership is critical in 2021 if we want our organizations to withstand the challenges of the pandemic that will continue well into the new year. We can’t afford to hope things will get better – we have to make them better.   We do this by leading in three ways: Initiate:&nb...
Monday, January 11, 2021 Sweeney Agency Communication , Employees , General , Leadership , Teamwork
By Dianna Booher – Communication and Productivity Speaker How to manage an obnoxious employee or vendor? Glad you asked—and I know you’re “asking for a friend” because no one wants to admit they’ve hired such a jerk. You may ask, Aren’t all Know-It-Alls obnoxious? Although some Know-It-Alls seem to be oblivious of their behavior and attitude, man...
By Tom Flick – All-Pro Authority on Leadership, Leading Change and Increasing Performance Last week I posted an article entitled The Humble Leader: Giving and Receiving Feedback, and this week I would like to expand on this critical leadership quality. It is a quality often overlooked by many. Yet, when you understand its impact on organizational culture and its people, you will understa...
Friday, January 08, 2021 Sweeney Agency Branding , Customer Service , Disruption , General , Marketing , Sales
By David Meerman Scott – Business Growth Strategist, Entrepreneur & Speaker The sales kickoff meeting is a fixture of many companies’ sales calendars. Typically occurring at the turn of a new year, it’s when the organization comes together to motivate the sales team to win and win big! However, 2021 is like no other year. Most companies will forgo an in-person sales meet...
By Amy C. Edmondson – Speaker and Novartis Professor of Leadership and Management The trickiest part of organizational change is translating the big idea into the little interactions that happen hundreds or even thousands of times a day. What are team members actually saying to one another in situations both small and large, both ordinary and earth-shattering? If you follow th...
Tuesday, January 05, 2021 Sweeney Agency General
Worried your clients or teams will roll their eyes and tune out at the prospect of another hour-long presentation? We completely understand, which is why we are thrilled to share Instant Insights concept with you. Here’s the lowdown: Instant Insights offers bite sized information on a topic of your choice, be it leadership, sales, customer service, change, or more, by one of our speakers...
Tuesday, January 05, 2021 Sweeney Agency General
Looking for new ways to create a dynamic event for your team in an era of Zoom Gloom? Consider hosting a Speaker Series to drive engagement over a defined period of time with expert speakers across a wide variety of topics that are relevant to your organization or audience. Let’s look into how to create a dynamic speaker series for your audience: What is a Speaker Series? A Speaker Serie...
Tuesday, January 05, 2021 Sweeney Agency General
Until vaccines are rolled out on a massive scale, travel restrictions will continue preventing a return to the large scale events and conferences that were the norm until February 2020. With that in mind, many of our clients have opted for Hybrid Events that combine live audiences with a virtual experience for remote attendees. Creating a “best of both worlds” scenario, Hybrid Even...

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