Marketing and Branding
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Best-selling author and keynote speaker on sustainable business for financial service professionals.
Duncan MacPherson is the CEO of Pareto Systems, an industry leading business development firm dedicated to the elite professionals and companies within the knowledge-for-profit sector. Duncan and his team of consultants work with professionals in a wide range of fields including Financial Services, Insurance, Accounting, Legal, Mortgage, and Consulting to create predictable, sustainable, and duplicable businesses. Pareto Systems is well known for its approach which is based on best practices and for its focus on implementation.
As a speaker in high-demand, Duncan travels extensively throughout North America and around the world, conveying dynamic and fact-rich presentations that have made him a popular spokesperson for the knowledge–for-profit industry.
Duncan is also an industry author and has written two best-selling books: Breakthrough Business Development, Take Your Business to THE NEXT LEVEL, and the recently released The Advisor Playbook. Achieving a business breakthrough is done by design, not by luck or chance. Duncan offers a clear plan to take your business to the next level.
About Dr. Jeffrey Magee – Best-Selling Author and Speaker on Leadership & Performance-Driven Sales
Dr. Jeffrey Magee brings over two decades of Leadership, Executive and Corporate Development expertise, with the last decade working in both the start-up to mature-growth market business sector and with differing State National Guard Adjutant Generals across America. Jeff has and does maintain long-term clients working with associations and organizations at the Board level and across the C-Suite. Beyond this, the importance of working with an organization’s entire Human Capital platform from on-boarding, integration, and sustained engagement is critical for an organizations health blue-print.
Jeff is the author of more than 20 books, three college graduate management text books, four best-sellers, and is the Publisher of PERFORMANCE/P360 Magazine.
Understanding the reality of hard work ethics and drive from an early age, raised on a farm, Jeff started his first business at age 15 and sold it before going to college. By age 24, he was recognized by American Home Products a Fortune 500 company as its top salesman in the nation, while at the same time becoming the youngest certified sales instructor for the Dale Carnegie Sales Course. After experiencing downsizing in 1987, he went on to work as a sales associate for the nation’s largest educational and youth advertising/marketing firm, Target Marketing, and was promoted to Vice President of Sales and Chief Operating Officer within two years.
Jeff has been recognized as one of the “Ten Outstanding Young Americans” (TOYA) by the U.S. Junior Chamber of Commerce, and twice selected to represent the United States at the World Congress as a Leadership Speaker (Cannes, France and Vienna, Austria). The London Business Gazette has hailed Jeff as “An American Business Guru.” The former President George Bush and the U.S. Army National Guard recognized him with the high honor of the “Total Team Victory & Freedom Award.” However, more important than Magee’s credentials and accomplishments, he is market proven and here today to serve you.
Author, Marketing and Communications Expert Who Speaks on How to Grow Business with Effective Marketing Techniques
Kelly McDonald, president of McDonald Marketing, is a marketing and communications expert who speaks on how to grow business with effective marketing techniques — and how to connect with others to form relationships that are constructive and effective in business. She speaks to dozens of businesses and organizations each year on topics including social media and marketing, multicultural marketing, generational insights and Hispanic marketing. As a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends, Kelly was named #1 on Successful Meetings magazine’s List of
26 Hot Speakers.
Kelly is the author of two books. Her first, How to Market to People Not Like You, was #7 on the list of best-selling Business Books of 2011 and her latest book is titled Crafting the Customer Experience for People Not Like You. She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the Top Advertising Agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.
Internationally Acclaimed Best-selling Author, Motivational Speaker, Career Consultant, Founder of The Kaplan Mobray Leadership Institute
Kaplan Mobray was recognized by Meetings & Conventions Magazine as “one of the nation’s top business speakers.” He is one of the world’s most dynamic and inspirational speakers and best-selling author of The 10Ks of Personal Branding – (K)reate a Better You. An innovative mastermind, Kaplan has inspired and transformed countless lives through his insightful and groundbreaking approach to personal branding and leadership development. Kaplan inspires audiences with practical strategies, “ah-ha moments”, that powerfully create real results to immediately elevate one’s career and improve one’s life.
A highly sought after, vibrant and energetic business speaker, professional musician and entrepreneur – Kaplan Mobray learned early in his career that “to master quality of life you must first master quality of effort”. He uses this personal philosophy to develop his extraordinarily creative insights and unique presentation content. Wharton-educated, Kaplan draws from his over 15 years of corporate experience as a successful business executive – where he led corporate marketing, advertising, and brand development initiatives for Fortune 500 companies. Through his unconventional and innovative presentation style – he teaches organizations how to transform their business, increase their brand reputation and motivates individuals to become effective leaders at all levels.
Kaplan has received worldwide acclaim and numerous awards for his leadership and branding insights. He has been featured on CNN, FOX, Businessweek, The Wall Street Journal, Ad Age and shared his message to NFL players at Super Bowls forty-four and forty-five. Through his latest venture – Kaplan is revolutionizing high performance online learning with his virtual interactive Kaplan Mobray Leadership Institute. All of his innovative presentations have been described as life changing events.
Recognized for 25 years as one of the world’s leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author and co-founder, along with Martha Rogers Ph.D., of Peppers & Rogers Group. His latest endeavor is the formation of CX Speakers, a new company delivering workshops, keynote presentations and thought leadership consulting that is focused on customer experience topics.
Peppers’ work routinely examines the business issues that today’s global enterprises are grappling with while trying to maintain a competitive edge in their marketplace. He recently released his 11th book, Customer Experience: What, How and Why Now, a collection of bite-sized essays offering insights and “how to” recommendations on building and maintaining a customer-centric business. It uses real world examples to cover not just the central issue of customer experience, but also corporate culture, strategy, technology, and data analytics.
With Martha Rogers, Peppers has produced a legacy of international best-sellers that collectively sold well over a million copies in 18 languages. Their first book, The One to One Future (Doubleday, 1993), was called by Inc. Magazine’s editor-in-chief “one of the two or three most important business books ever written,” while Business Week said it was the “bible of the new marketing.” As a testament to this, Don Peppers and Martha Rogers were inducted into the Direct Marketing Association Hall of Fame in 2013.
Peppers’ and Rogers’ ninth book is Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits (Penguin, 2016). And in 2017, Wiley Publishers will release the third edition of their graduate school textbook, Managing Customer Experience and Relationships: A Strategic Perspective, originally published in 2003.
With nearly 300,000 followers for his regular postings of original content on LinkedIn, Don has been listed numerous times on LinkedIn as one of the Top 10 Marketing Influencers. In 2015, Satmetrix listed Don Peppers and Martha Rogers #1 on their list of the Top 25 most influential customer experience leaders. The Times of London included Don on its list of the “Top 50 Business Brains,” and Accenture’s Institute for Strategic Change listed Don as one of the 50 “most important living business thinkers” in the world.
Prior to founding CX Speakers and Peppers & Rogers Group, Don served as the CEO of a top-20 direct marketing agency (Perkins/Butler Direct Marketing, a division of Chiat/Day), and his 1995 book, Life’s a Pitch: Then You Buy (1995), chronicles his exploits as a celebrated business rainmaker in the advertising industry. Before his career on Madison Avenue he worked as an economist in the oil industry and as the director of accounting for a regional airline. He holds a B.S. in astronautical engineering from the U.S. Air Force Academy and a Master’s in Public Affairs from Princeton University’s Woodrow Wilson School. He is a competitive runner and happily married father of five.
Keynote Speaker, Expert on Sales Intelligence, Best-selling Author
Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world’s most famous brands.
Sam is Founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam has trained leading organizations and entertained tens of thousands of persons around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced.
He is the author of the best-selling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named “Sales Book of the Year” by the American Association of Inside Sales Professionals, and it was also named a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.”
In addition to speaking and writing, Sam has developed numerous technologies including the world’s top prospecting/sales meeting preparation resource, the Sales Intel Engine; the world’s top news search engine, YouGotTheNews; a Blog search engine; and the Facebook search engine, YouGotSocial. Sam partnered with Mark Hunter – the Sales Hunter – to create the Know More University, an online-learning platform and sales-success training program used by thousands of sales executives at some of the world’s leading organizations.
Sam is a partner at Contata Solutions, a big-data/machine learning firm that produces sales, marketing, and business intelligence software. He also serves on the Boards of Directors for Brandpoint, one of the world’s leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform.
Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and he has been recognized by LinkedIn as having one of the world’s most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.
For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launch and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.
He has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He’s also won a Retail Vision Award and a Codie Award – “the “Oscars” of the software industry” – for Best E-commerce Software. He is a member of the Business Journal’s “Forty Under 40” and a past finalist for Inc. Magazine’s Entrepreneur of the Year. The National Speakers Association honored Sam with its CSP Designation, reserved for the top 10 percent of the world’s professional speakers, and he is also a member of the Minnesota Speakers Hall of Fame.
Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. His postgraduate education includes certificate degrees in Executive Leadership from the University of St. Thomas, and in Corporate Boards of Director Ethical Leadership from Saint Mary’s University.
Sam lives in Minnetonka, Minnesota with his wife and two children, and he enjoys volunteering his time working with non-profit organizations and mentoring individuals in his community.
Renowned Communication and Leadership Speaker, Author of The Likeability Factor
Tim Sanders is the Vice President of Customer Insights at Upwork, driving their customer-centric approach to help businesses solve their talent gap problems. As a strategic consultant for leading global brands, government agencies, and trade associations – he has helped individuals and organizations tackle marketing innovations, sales performance, talent management, leadership development, and organizational culture. He’s served on advisory boards for several startups, including the social reading website Goodreads – which was purchased by Amazon.
Tim is the author of five books, including the New York Times best-seller, Love is the Killer App: How to Win Business and Influence Friends. His publications have over one million copies in print – with best-seller status in India, South Korea, Italy, Brazil, and Denmark.
Throughout his career, he’s been on the cutting edge of innovation and change management. Fresh out of graduate school, he was deeply involved in the quality revolution – which disrupted manufacturing in the 1980’s. He joined the cellular phone industry the year it debuted in North America. He was an early stage member of Mark Cuban’s broadcast.com – which had the largest opening day gain in IPO history. He went to Yahoo! when they acquired Cuban’s company for almost six billion dollars – and rose to the Chief Solutions Officer position and later was named the company’s leadership coach.
Tim credits his passions of research, critical thinking, and public speaking to his high school days – where he was the captain of the debate team, and then later in college, a national champion. He points to his years of fronting a rock band as the epicenter of his innovative approach to marketing.
Today, his mission is to bring all of his life experiences and his unconventional, disruptive – yet inspired strategies and perspectives to thousands of people every year, helping them to boost their leadership effectiveness, human connection, and business performance.
Creator of Rainforest Cafe & Speaker on Sales and Innovation.
Steven Schussler, well-known as the creator of the Rainforest Cafe®, is an innovator with the passion and artistic vision for conceiving concepts which appeals to the masses. Embracing imagination, Steven and his team create restaurants, retail stores, theatrical venues, attractions, and experiences unlike any other! A master at multi-juggling, Steven is a World’s Premiere Branding Expert™, Consultant, Entrepreneur, Restaurateur, Teacher, Motivational Speaker and National Best-selling Author of It’s A Jungle In There, Inspiring Lessons, Hard-won Insights and Other Acts of Entrepreneurial Daring.
Starting his entrepreneurial career early with a paper route at nine years old, Steven reinvented himself many times with more than a dozen jobs before his sixteenth birthday. As an executive in the television and broadcast industry, he learned to sell intangible concepts. His career in the restaurant industry began with Jukebox Saturday Night, a nostalgic restaurant and night club with 8 locations in Des Moines, IA; Springfield, MA; San Francisco, CA; Minneapolis, MN and (four in) Chicago, IL.
Steven created one of the most successful themed restaurants in the world, Rainforest Cafe®. Opening the first at the Mall of America in Bloomington, Minnesota in October 1994, Rainforest Cafe® became the first restaurant to go public with only one unit open. Steven and his public company built and operated 45 Rainforest Cafe® restaurants in seven years, on three continents and sold the chain to Landry’s Restaurants in 2000.
Steven Schussler’s Rainforest Cafe® received 40 awards in six years which include: Fortune Magazine’s Top 100 Fastest Growing Companies in the U.S.A. (for two consecutive years), Entrepreneur Magazine’s Top 100 entrepreneurs in the country, and The National Retail Federation’s National Retailer of the Year.
Steven Schussler is the author of the national best-selling, It’s A Jungle In There, Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring, published by Sterling Publishing, a Barnes & Noble company. As a columnist for Minnesota Business Magazine, Steven educates readers with new and fascinating stories, advice and experiences from nationally and internationally recognized business leaders. Steven has also taught an entrepreneurial class for the Carlson School of Business Management at the University of Minnesota.
Schussler donates 100% of his book profits to Smile Network International, an amazing organization that surgically repairs cleft lips and palates of impoverished young people around the world. He has been involved with charitable and civic organizations that include the Leukemia Society, American Lung Association, Minneapolis Youth Connection, Life Skills Center for Leadership, Special Olympics, Neighborhood House, and the Animal Humane Society.
As a founding member of Smile Network International, Steven continues to be a lifetime advisor of the Board of Directors. He is on the Board of Directors for Kona Grill, Inc. which owns and operates 27 upscale casual dining restaurants in 17 states, in the United States. Steven is also the Chairman of the Board of Schussler Creative, Inc.
Business Growth Strategist, Entrepreneur, VC Strategic Partner, WSJ Best-selling Author of Eleven Books, Latest is Fanocracy
David Meerman Scott acknowledges that “The shift from merely selling a product or service to building a Fanocracy is a powerful one. It starts by changing the way you think about your customers.” David’s ideas have captured the attention of respected firms and organizations all over the world – having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace.
David helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. David’s eleventh book, Fanocracy (coming January, 2020 from Portfolio), proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts – including those from the most unlikely industries – to inspire and nurture true fans.
David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.
The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal best-seller in its 6th edition with over 400,000 copies sold. It is used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom – long understood in the celebrity world – can be harnessed by business.
David is the pioneer of Newsjacking, a business growth strategy so successful that it is now listed in the Oxford English Dictionary: “In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”
David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.
David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials.
David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.
Author of The Sales Lion Blog, and Expert of Inbound and Content Marketing
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Within his speaking company, Marcus Sheridan International, Inc., Marcus gives 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.
As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
But Marcus’ story didn’t begin on the stage. It started with a business created and run out of the back of a beat-up pickup truck. Marcus’ experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies from around the world. From its humble beginnings as a three-man company to one of the largest manufacturers and installers in the country, River Pools and Spas has the most visited pool website in the world, with over 750,000 hits a month.
Marcus’ experience as an entrepreneur and business owner who had successfully saved his company led him to opportunities to share his story and help others. What started as speaking from the stage quickly turned into a Sales and Marketing consulting agency, The Sales Lion. Using his marketing principles, Marcus and his team led clients step-by-step through the process of growing and even transforming their companies. In early 2018, The Sales Lion merged with IMPACT, establishing one of the most successful digital sales and marketing agencies in the country.
While Marcus is passionate about his roles as co-owner of IMPACT, River Pools and Spas, and full-time professional speaker, he admittedly loves his role as husband and father even more. When not on the road, Marcus is with his high-school sweetheart and wife, Nikki, and their four children. A boating and fishing enthusiast, Marcus also takes advantage of any opportunity to have a fishing rod in hand!
Leading Strategist on Building and Developing Business Relationships
Andrew Sobel is the leading authority on the strategies and skills required to earn lifelong client loyalty and build trusted client partnerships. The most widely published author in the world on this topic, he has written four acclaimed, best-selling books on business relationships: Power Questions, All for One, Making Rain, and Clients for Life. His newest book, Power Questions shows how to use powerful, thought-provoking questions to win new business, build relationships – and influence others. He has also published over 100 articles and contributed chapters to four books on leadership, strategy, and marketing. All for One was voted one of the top 10 sales and marketing books of the decade by a major marketing publication.
Andrew has worked more than 30 years as both a strategy advisor to senior management – and an executive educator and coach. Many of the world`s leading companies number among Andrew`s clients. These include established public companies such as Citigroup, WPP, Xerox, Experian, Hess, Cognizant, UBS, and Lloyds Banking Group; and also many privately held professional service firms, including Booz Allen Hamilton, Towers Watson, Bain & Company, Booz & Company, Spencer Stuart, Fulbright & Jaworski, Ernst & Young, Deloitte – and many others.
His articles and work have been featured in a variety of publications including USA Today, The New York Times, Business Week, the Harvard Business Review, Strategy+Business, and Advertising Age – and he has appeared on numerous television programs such as ABC`s World News This Morning and the Fox Strategy Room. One of his articles, “The Beatles Principles,” was featured in major newspapers and media in over 20 countries around the world.
A former Senior Vice President and Country Managing Director with Gemini Consulting (formerly the MAC Group), Andrew lived and worked in Europe for 13 years and speaks four languages. He graduated from Middlebury College with honours and earned his MBA from Dartmouth`s Tuck School. He is President of Andrew Sobel Advisors and Executive Director of the Client Leadership Forum – a best practices consortium of international services firms.
Strategic Brand Manager, Award-winning Global Brand Builder & Consultant
Sasha Strauss speaks from two decades of experience in brand strategy and brand development for corporations, nonprofit organizations, philanthropies and universities. His unique and proven perspective on how brands should be built and communicated is the foundation for his educational pedagogy and Innovation Protocol’s approach to brand development.
In addition to teaching graduate brand strategy and marketing courses as USC and UCLA, Sasha is a trusted keynote speaker for companies like Google, Nestle, LEGO and American Express. His ability to inculcate brand truth is the reason NPR, Forbes and The Wall Street Journal seek his perspective as a brand authority on topics related to market dynamics, culture, and innovation.
Michael Tchong is a published author, cultural anthropologist, plus a FAST Company and ReadWrite innovation columnist. Michael is a serial entrepreneur and founder of four startups in media, software, the internet and digital marketing.
A professional people watcher, Michael researches, speaks and writes about cracking the code of the future. He specializes in the evolution of humanity due to the impact of “Ubertrends” – his proprietary framework of massive waves that are reshaping global human behaviour.
Michael is an Adjunct Professor at the University of San Francisco and UC Berkeley, where he offers innovation workshops that teach how correctly to interpret the dynamics of Ubertrends and their human value changes.
He is a much sought-after public speaker and has shared his Ubertrends research with Fortune 500 companies and groups across the globe, including Accor, Apple, Adobe, Cadillac, Canon, Carlson, Chick-fil-A, Chili’s, Diageo, Dunkin’ Donuts, Evian, Harrah’s, Kraft Foods, MindShare, NAR, Neutrogena, Pfizer, Sennheiser, Shangri-La Hotels, Siemens, Starwood, Verizon, Visa and Zappos.
As Founder of Ubercool Innovation, a consulting agency and incubator – he is regularly quoted in the media and has been featured in The Wall Street Journal, Bloomberg TV, New York Times, San Jose Mercury News and USA Today.
Michael was labeled “the most influential trendspotter in America” by the UK’s Telegraph. His third book, “Ubertrends – How Trends and Innovation are Transforming Our Future – was released in 2018.
Motivating speaker on change, communication, customer service and teamwork.
Jeff Tobe is a motivational speaker who believes in the power of creativity to manage the change that is inevitable with innovation and to look at what one does from an entirely new perspective. His trademark – Coloring Outside the Lines – presentations can be applied to areas essential to your organizational success, including customer service, sales, teamwork and communication. He helps participants not only to cope with transition, but also to creatively embrace and thrive from it. He teaches organizations that to grow, and increase their bottom line, they must first implement strategies that have a fresh approach.
As a Certified Speaking Professional Jeff Tobe’s credentials are impressive. Insider Magazine dubbed him,
The Guru of Creatively Thriving from Change.
Using humor, wit and a contagious energy, Jeff presents more than 100 programs each year and consults with organizations that urgently need to stay ahead of their marketplace. His client list reads like a Who’s Who in corporate America and Canada and includes IBM International, Nestle USA, ReMax International, Ethicon Pharmaceuticals and many others. Jeff’s background as an award-winning sales and marketing entrepreneur has made him the leading authority in creativity-in-business. Having owned his advertising business for over ten years, Jeff gained his perspective on creativity from both the agency and vendor side. Combine that with his insight into a changing business world and you have a winner!
Jeff is the Primary Colorer at Coloring Outside the Lines. He is one of only 400 speakers worldwide to have earned the designation of Certified Speaking Professional, the highest accreditation of the National Speakers Association. Tobe was also named one of the top 15 Speakers in North America for 2001 by readers of Conventions & Meetings Magazine.
Jeff is the author of the best selling book, Coloring Outside the Lines-Business Thoughts on Creativity, Marketing & Sales . He is also the co-author of The Sales Coach, The Communication Coach, and the most recent Anticipate: Knowing What Customers Need Before They Do. In addition to his books, Jeff’s new audio series includes,
The Waiter Brought a Tray of Food for Thought, the full course in advanced sales and personal development, and
Coloring Outside the Lines, Managing & Thriving From Change and Creative Thinking & Problem Solving.
As CEO of the successful brand management firm, TURKEL, Bruce Turkel has been creating and working with valuable brands for over 30 years.
Bruce Turkel’s concepts are simple but not simplistic. His methods are easy to understand and immediately actionable. His talks present a profound, proven, and potentially profitable way to build your brand strategy, increase sales and create real traction with your social media activities.
Under Bruce’s guidance, his firm has created wildly effective campaigns for its clients, including Hasbro, American Express, Charles Schwab, Citicorp, Discovery Channel, Partnership for a Drug-Free America, HBO Latin America, Peabody Hotels, Bacardi, Kissimmee Convention & Visitors Bureau, Canyon Ranch Living and Sol Meliá Hotels & Resorts, to name just a few.
Bruce’s firm is built on the belief that marketing should be well-designed, simple, and should make a client’s products and services more valuable. Using this straightforward checklist, he has worked with hundreds of clients, written thousands of headlines, and designed even more print ads, television spots, websites, and campaigns.
When he’s not creating advertising or design, he’s a sought after expert for CNN, MIT, NAMM, MPI, UM, NSA. He’s also the author of Building Brand Value: Seven Simple Steps to Profitable Communication and two other branding and advertising business books. Bruce is currently finishing his next book, All About Them.
A captivating and entertaining speaker, Bruce has spoken at MIT, Harvard, TEDx, and hundreds of corporate and industry conferences. Bruce appears regularly on FOX Business and has been on CNN, ABC, CBS, and NPR. He has been featured in The New York Times, Fast Company, Communication Arts, and AdWeek. His branding work has been honored by Communication Arts, the Art Directors’ Club of New York, Clio and the One Show to name just a few, and this year his work won six Emmys.
In addition to writing and illustrating books and articles on branding, Bruce is the front man for the Miami R&B band Blackstar and enjoys practicing his harmonica in traffic, as well as being a dad, a husband and mentor and training for marathons.
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council. Nick is the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.
In addition to posting insights on branding and marketing at branddrivendigital.com, Nick is a contributor to the Harvard Business Review and host of the popular On Brand podcast. His thoughts have been featured in news sources such as US News & World Report, Entrepreneur, Forbes, Mashable, and more.
Nick is a sought-after keynote speaker at conferences and corporate events throughout the world. He teaches at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also organizer and host of the Social Brand Forum and a mentor at the Iowa Startup Accelerator.
Chris Westfall is widely recognized as an expert on sales marketing, branding and leadership – with an international coaching clientele. He is the U.S. National Elevator Pitch champion, and his strategies have created multi-million dollar results on four continents. As a keynote speaker and business coach, Chris has worked with Fortune 100 companies, technology giants, business owners and high-growth organizations around the world. He’s coached clients onto Shark Tank, Dragon’s Den (that’s Shark Tank in Canada) and Shark Tank, Australia. He has appeared on CNN, ABC-NEWS, NBC-TV, and in The New York Post. Keynote clients include Cisco, HP, Transwestern, RE/MAX, Unilever, DISCOVER CARD, The Jewish Federations of North America, and hundreds of other organizations.
Passionate about helping tomorrow’s leaders, Chris is the author of Leadership Language: Using Authentic Communication to Drive Results, BulletProof Branding and The New Elevator Pitch: The Definitive Guide to Persuasive Communication in the Digital Age. He’s publisher of The Millennial CEO, as well as six other business books. He has spoken at dozens of universities, including the University of Chicago, SMU, Kansas State, The University of Pennsylvania, OSU, Ball State, Texas A&M and more.
Desi Williamson shows people that they can do extraordinary things if they have the proper perspective. With 25 years on the front line in sales, management, marketing and building multi-million dollar businesses, Desi is an expert at helping organizations increase productivity through empowered people and his accomplishments are many.
Williamson has successfully developed the potential in people for powerhouse corporations such as Johnson & Johnson, PepsiCo, Rain Bird Sprinkler Manufacturing, Johnson Wax Company and Cadbury Schweppes. A seasoned corporate executive and entrepreneur, he led an organization through major restructuring, developed and executed major marketing and diversity initiatives, and has built successful businesses including a real estate investment company.
Desi teaches organizations how to raise their standard of performance, develop better leaders, and become masters of change rather than victims of circumstance. From someone who has been in the trenches, he presents concrete ideas and solutions to the challenges you face, inspiring people with the knowledge and tools to stretch beyond their comfort zone and discover new opportunities. He is the author of a best selling video learning system for personal development, three audio cassette programs and a book titled Get Off Your Assets! How to Unleash the Power in You.
Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise is a leading authority on building great brands and exceptional organizations. As author of the best-selling book What Great Brands Do and the new book FUSION, she cracks the code on how to achieve brand leadership.