Sweeney Agency Speakers
Inspirational Marketing Speaker, Best-Selling Author on Customer Service and Social Media, Event Emcee and Host
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best-seller list, and a runaway #1 Amazon best-seller. Jay speaks numerous times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectation to make their companies more useful.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
Jay is a renowned business strategist, and a popular emcee and event host. A fixture in social media, he draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. Jay is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.
Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
Jay is a New York Times best-selling author of six books, including Hug Your Haters, and NOW Revolution. His latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, is the definitive, practical guide on how to use bold operational differentiators to create customer conversations. (And when customers talk…new customers follow.)
Expert on social media marketing, web and mobile technologies and business communication
Chris Brogan is CEO of Owner Media Group, providing simple plans and projects for business success. He is also a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including his forthcoming book, Insider: Strategies and Secrets for Business Growth in the Age of Distractions.
Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.
Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses.
Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.
Ben Casnocha is an award-winning entrepreneur, author, and executive in Silicon Valley. He is coauthor with LinkedIn founder Reid Hoffman of the recent New York Times bestseller The Alliance: Managing Talent in the Networked Age, which has become one of the most sought-after management frameworks on how to recruit, manage, and retain entrepreneurial employees. He is also co-author with Reid of The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career, the bestselling guide to the new world of work.
Ben is also a technology entrepreneur and executive. He founded Comcate, Inc., a leading e-government software company, at age 14 and incubates startups at Wasabi Ventures. He recently served as Chief of Staff to the Chairman at LinkedIn. Business Week named Ben “one of America’s top young entrepreneurs.” He’s been featured on CNN, Charlie Rose, CNBC, and in The Economist. Human Resources Magazine named Ben one of the top trendsetters in the talent industry for the year 2015.
Ben has led inspiring conversations about the future of work, innovation, and entrepreneurial thinking with large audiences in more than a dozen countries around the world.
Sought-after consultant, speaker and thought leader on innovation, marketing, new media and social media
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, LLC (www.startupsforbrands.com), an innovation agency that connects early stage startups with established brands to partner via acceleration, pilot programs and/or investment. Evol8tion’s clients include Mondelez International, Kraft Foods, Time Warner Cable, Zenith Optimedia and Jarden Consumer Solutions.
In 2006, Joseph founded and ran strategic consultancy, crayon, until it was acquired by Powered in January of 2010. crayon's clients included The Coca-Cola Company, Panasonic, Kraft Foods and H&R Block. Powered’s clients included Target, Verisign, Anheuser-Busch InBev and General Motors/Onstar. Before that, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Jaffe’s popular blog and audio podcast, "Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com. His podcast was voted a Readers’ Choice Award as “Best Marketing Podcast” by MarketingSherpa. You can subscribe via iTunes. In 2009, he launched his first foray into video in the form of JaffeJuiceTV (www.jaffejuice.tv), in an effort to prove once and for all that he does not have a face for radio.
His first book, Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. His second book titled, Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership outlines the birth and rise of “conversational marketing” – a vision of how marketers can become part of the conversation, instead of constantly disrupting it.
His third book, Flip the Funnel: How to use existing customers to gain new ones, was published in February of 2010 and presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals.
Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including the likes of CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues.
Joseph is a mentor at Founder’s Institute, Entrepreneur’s Round Table and Techstars. He also has lectured at NYU's Stern School, Cornell's Johnson School of Business and Syracuse University. Hailing from South Africa, he lives with his wife, daughter and two sons in Westport, CT.
Founder of Travelocity; Speaks on Innovation, Leadership and Social Media
Terry Jones, founder and former CEO of Travelocity.com, Chairman of Kayak.com and CIO of Sabre, Inc has a proven track record of leading companies whose innovations have changed an industry. Through his consulting practice, as a board member, a venture capitalist and a speaker, Jones has been helping companies use the tools and techniques he's developed to keep up with this rapidly changing world. His programs on
leadership, marketing and ecommerce are always thought provoking, entertaining and customized.
Jones founded Travelocity.com. He led the company as President and Chief Executive Officer from it's founding until May 2002. Previously, he served as Chief Information Officer at Sabre Inc. In his 24 years at Sabre, Jones held various executive positions including President of Computer Services, Vice President of Applications Development and Vice President of Product Development.
Prior to Sabre, Jones joined American Airlines in 1978 as Director of Product Development when American Airlines acquired Agency Data Systems, a Florida-based mini-computer accounting systems company. He became president of the division when it moved to Dallas/Fort Worth.
A graduate of Denison University in Granville, Ohio, Jones entered the travel industry in 1971 as a travel agent with Vega Travel in Chicago. He later served five years as a vice president of Travel Advisors, a company specializing in business travel to Eastern Europe and the USSR, with offices in Chicago and Moscow.
Jones is managing principal of Essential Ideas, a consultancy he co-founded to help companies in their transition to the digital economy. He serves as Chairman of the Board of Kayak.com, and is on the boards of LuxuryLink, Smart Destinations, and Rearden Commerce. He is a venture capitalist with General Catalyst Partners and the Sierra Angels. Jones is also Chairman of the Lake Tahoe Shakespeare Festival and serves on the National Information Technology committee of the Boy Scouts of America.
A well-known expert on both travel marketing and global cultural trends, Daniel Levine is the author of over a dozen best-selling travel-related books, he is regularly featured in newspapers and magazines worldwide, and he is often on television and radio as trends expert. For over a decade Daniel has been the Executive Director of the Avant-Guide Institute (AGI) where he is the hands-on leader of a huge international team of
trend-hunters - over 10,000 spotters who track the latest ideas and experiences from around the globe.
A wide variety of businesses seek out Daniel when looking to understand the impact of forthcoming social and cultural trends and to
hip up their image. MasterCard selected Daniel to be the spokesperson of a major television campaign to reach stylish spenders. South African Tourism chose Daniel to be the face of a major campaign to attract business tourism. Deutsche Telekom AG asked Daniel to help them understand what's happening in the world of tourism, restaurants, nightlife and retail. Samsonite teamed with Daniel when launching their style-driven Black Label line. Saatchi & Saatchi tapped Daniel to be the judge of their first ever Lovemarks holiday contest to help give it credible cool. Both HBO and NBC turned to Daniel when they needed an exceptionally well-connected expert to produce international segments for primetime lifestyle shows.
Daniel is an award-winning speaker and presenter who is known for delivering highly praised keynotes for select major businesses and conferences worldwide, including World Travel Market (England), Mandarin Oriental Hotels (Worldwide), BrandMarker (Europe), International Luxury Market (France), Jumeirah (Dubai), EIBTM and others.
While Daniel's presentations are inspirational and packed with captivating visuals, the focus is on the practical. Using inspirational and enlightening examples of where culture is headed, he utilizes the full resources of the Avant-Guide Institute to demonstrate how creative businesses from around the world are reaping major benefits by responding to real-world trends in innovative new ways. Then he demonstrates how you too can immediately take advantage of these same trends to transcend market challenges, win customers and dramatically increase sales.
Author, Marketing and Communications Expert Who Speaks on How to Grow Business with Effective Marketing Techniques
Kelly McDonald, president of McDonald Marketing, is a marketing and communications expert who speaks on how to grow business with effective marketing techniques -- and how to connect with others to form relationships that are constructive and effective in business. She speaks to dozens of businesses and organizations each year on topics including social media and marketing, multicultural marketing, generational insights and Hispanic marketing. As a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends, Kelly was named #1 on Successful Meetings magazine's List of
26 Hot Speakers.
Kelly is the author of two books. Her first, How to Market to People Not Like You, was #7 on the list of best-selling Business Books of 2011 and her latest book is titled Crafting the Customer Experience for People Not Like You. She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one of the Top Advertising Agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businesses and organizations, Kelly shares marketing insights and teaches strategies and tactics for cultivating diverse consumers emotionally, rationally and with cultural relevance. Her topics are always customized to the specific industry and localized geographically as appropriate.
She is the Founder of Hello Fears, a social movement empowering millions to step outside of the comfort zone and tap into their full potential. She has spoken at TEDx, Google, INBOUND, Facebook, ESPN, Netflix, Procter and Gamble, Microsoft, Toyota, World Domination Summit, Festival of Media Global, and many more.
In April 2015, Michelle embarked on a 100-day project that would change the course of her life. Born to a family of Holocaust survivors, Michelle was accustomed to living with fear. But when she moved to New York, she quickly realized that the “big apple” was not for the fearful. In order to rewrite her definition of fear and change her approach to life, Michelle decided to face 100 of her fears in a period of 100 days, uploading every experience to Youtube sharing them with the world.
At around day 40, the project was discovered by the media, becoming a viral phenomenon. Her work has been featured on CBS, CNN, Huffington Post, Buzzfeed, Fox News, Telemundo, Glamour, Elle, The Rachael Ray Show, Refinery29, and Daily Mail among many others. Celebrities such as Ashton Kutcher, Sofia Vergara, Zoey Deschanel, Lil Wayne and George Takei also shared Michelle’s project, generating millions of views.
In 2017 Michelle started speaking to the younger generation. Since then, she has empowered over 20,000 students at schools and universities around the world to live with courage, find their authenticity and embrace their growth paths.
Business Growth Strategist, Entrepreneur, VC Strategic Partner, WSJ Best-selling Author of Eleven Books, Latest is Fanocracy
David Meerman Scott acknowledges that “The shift from merely selling a product or service to building a Fanocracy is a powerful one. It starts by changing the way you think about your customers.” David’s ideas have captured the attention of respected firms and organizations all over the world - having spoken in over 40 countries and on all seven continents. His groundbreaking strategies don’t just slap new tools onto dusty old strategies – they reinvent the way to engage the marketplace.
David helps companies and organizations generate attention and grow business in a real-time world. He spotted the online content revolution in its infancy and wrote five books about it including The New Rules of Marketing & PR, the definitive book on the topic, translated into 29 languages. Now, there’s a new inflection point. The pendulum has swung too far, creating a world of digital chaos. Tech-weary and bot-wary people are longing for human connection. There are businesses and organizations who have learned to win by tapping into this mindset by creating a Fanocracy. David’s eleventh book, Fanocracy (coming January, 2020 from Portfolio), proves that creating fandom is not something reserved just for celebrities, athletes, and authors. Creating a Fanocracy is rocket fuel used by forward-thinking companies and organizations of all sorts - including those from the most unlikely industries - to inspire and nurture true fans.
David’s high-energy presentations highlight the strategies and success stories using bold images and video to energize audiences. David inspires people to set old ideas and fear aside and use new tools to achieve measurable, no-cost results to turn customers into fans and fans into customers.
The top-selling book by David is The New Rules of Marketing & PR, a Wall Street Journal best-seller in its 6th edition with over 400,000 copies sold. It is used as a text in hundreds of universities and business schools worldwide. Real-Time Marketing & PR and The New Rules of Sales and Service have each broken new ground with fresh ideas. David is co-author of Marketing the Moon (and contributing producer of the 2019 PBS documentary it inspired, Chasing the Moon) and Marketing Lessons from The Grateful Dead. David’s next book is co-authored with his daughter, Reiko, and reveals how the power of fandom - long understood in the celebrity world - can be harnessed by business.
David is the pioneer of Newsjacking, a business growth strategy so successful that it is now listed in the Oxford English Dictionary: “In the space of a few short years, newsjacking has gone from an experimental technique to a staple in every social media-savvy marketing department’s arsenal. Its contemporary iteration, however, dates from the early twenty-first century, as first popularized by marketing and sales strategist David Meerman Scott.”
David is a globalist with real-world experience building businesses and a sharp eye for the bigger marketplace. He moved to Tokyo at age 26 to establish the Japan office of a Wall Street Real-Time economic advisory firm. He worked for global Real-Time media companies in Tokyo for seven years and Hong Kong for two. David was Asia marketing director for Knight-Ridder in the mid-1990s before moving to the Boston area where he was marketing VP for two publicly-traded U.S. companies. Losing his job following the sale of NewsEdge to Thomson Reuters delivered David the gift of reinvention as a strategist advising organizations on the new realities of agile, Real-Time business.
David is a co-founder and partner in Signature Tones, a sonic branding studio. Signature Tones works with clients to create sonic logos and original music for use perfectly in tune with their brand. Sonic branding includes original music that is used in videos, podcasts, products and services, as walk on music for speaking engagements, in TV and radio commercials.
David is an advisor to emerging companies who are working to transform their industries by delivering disruptive products and services. Besides delivering success as a member of the board of directors of NewsWatch KK (successfully sold to Yahoo Japan) and Kadient (successfully merged with Sant), and on the board of advisors of Eloqua (successful IPO in mid-2012 and sale to Oracle in early 2013) and GrabCAD (successfully sold to Stratasys in mid-2014), his current portfolio of advisory clients includes HubSpot, where he has served since 2007, (successful IPO in 2014), digital selling firm Vengreso, Mynd, Harmony, YayPay, SlapFive, ExpertFile, and InstaViser as well as non-profits including the Grateful Dead Archive at University of California/Santa Cruz and HeadCount. He is also a strategic limited partner and advisor to Stage 2 Capital, a go-to-market venture capital fund investing in and advising companies scale sustainable revenue and healthy growth.
Founder of ‘because I said I would’, a Humanitarian, Social Entrepreneur, Leader and TEDx Speaker
Alex Sheen is the founder of because I said I would, an international social movement and non-profit dedicated to the betterment of humanity through promises made and kept. Sparked by a tragedy in his life, Alex created a concept called the Promise Card, and began mailing cards to anyone who requested them at no cost. Since 2012, over 9.81 MILLION Promise Cards have been distributed to over 153 countries. In 2013, Alex left his Corporate Strategy Lead position at a leading software company to dedicate himself entirely to the non-profit.
Alex authored his first book because I said I would (Publisher: Greenleaf Book Group Press), released in January 2019. Noted as an Amazon best-seller in Philanthropy & Charity.
Alex’s unique perspective on accountability, leadership, commitment, and self-control developed both from his responsibilities in leading a global effort about keeping promises -- and his personal experience fulfilling his own promises.
Alex’s personal promises include:
- Walking 245 miles across the entire state of Ohio in under 10 days to fulfill a promise to the three Cleveland women who were held captive for 10 years
- Volunteering at 52 different non-profit organizations in a single year
- Promising children with cancer trips to Disneyland and personally delivering 100 tickets
Alex’s work has been featured on CNN, ABC World News with Diane Sawyer, TODAY Show, Good Morning America, NPR, Fox News, Los Angeles Times, CBS Nightly News, and many other programs. He has been featured on the cover of Spirit Magazine, and honoured as a Steve Harvey “Harvey’s Hero”. Alex’s efforts in social media have been featured in BuzzFeed’s annual “Most Important Viral Videos”, and his viral posts have made the #1 spot on the front page of Reddit.com over 10 times. As a nationally respected thought-leader who has been featured at multiple TEDx conferences, Alex has spoken at over 527 events since 2013.
Meet Jay Shetty the British-born, former monk & award-winning digital strategist turned captivating host, storyteller and viral trend content creator. Since launching his video channel in 2016, Jay’s viral wisdom videos have garnered over 4 billion views and he has gained over 25 million social media followers globally.
Jay was named in the Forbes 30 Under 30 Class of 2017 for being a game-changer and influencer in the world of Media. Jay aims to deliver educational and insightful content in an entertaining, uplifting format -- with the mission of making wisdom go viral. His inspirational video reach is known to skyrocket upwards of 100 million views within days of launch. He has created content for and partnered with the likes of Snapchat & Facebook and serves on the National Geographic Chasing Genius Council.
After meeting a monk at the age of 18, Jay sought to redefine personal success. He was inspired by a life of service, impact and passion as opposed to money, fame and power. After graduating with a first-class BSc (Hons) Degree in Behavioral Science from Cass Business School, he turned down lucrative job offers from prestigious companies, moved to India and lived as a monk. He traded his suits for robes, shaved his head, slept on the floor and lived out of a gym locker. Jay meditated for 4-8 hours a day and studied ancient philosophy. Half the day was spent on personal growth and the other on helping others. This included everything from personal and collective meditation, study and reflection to teaching and philanthropy. For three years, Jay helped build sustainable villages, food programs distributing over one million meals per day and coached Millennials throughout India and Europe.
Jay received a proposal from his guru who believed he could share what he had learnt if he left the path. Jay moved back to London with his parents, in massive debt with no recognizable skills on his resume. Fortunately, his friends, now working for the largest organizations in the world yet experiencing tremendous stress and pressure, invited Jay to coach them on well-being, purpose and mindfulness. Jay began sharing his experiences as a monk in the world's largest corporations including EY and Nasdaq.
Driven by a desire to share his learnings with as many people as possible, he re-engaged with the world and dove head first into learning about the tools and techniques that might allow knowledge to spread as fast as entertainment. He joined Accenture, helping them build their digital division while learning about the forces shaping the new digital landscape. He quickly became their #1 social media influencer, having advised over 150 executives on their personal brands, which provided a very broad base with which to test theories. He leveraged his findings to launch his own Facebook page in 2016.
Jay’s videos were spotted by Arianna Huffington, who asked him to create a series for HuffPost. His first four videos hit over 50 million views -- the highest HuffPost had ever received. Arianna invited Jay to New York to be a Senior Host & Producer for HuffPost Live where he created #FollowTheReader. The Facebook Live Daily Talk Show, featuring authors and life changing ideas, became #1 for audience engagement -- with themes that include passion, purpose, mindfulness, resilience, failure and communication.
These days, Jay continues to expand his brand through his viral video agency, group coaching & workshops.
Author of Thinque Funky, Speaks on Future Thinking, Innovation, and Generational Trends
Anders Sorman-Nilsson is a reformed lawyer, and the founder and creative director of the Sydney and Stockholm based research company - Thinque. His unique global perspectives have been helping leaders, teams, and business owners in the USA, Europe, Asia and Australia make sense of and harness disruptive trends in
innovations, generations and
communications. His misfit insights have recently been manifested in his book Thinque Funky: Upgrade Your Thinking and amplified by endorsements via AFR Boss Magazine, Wired (UK), and Monocle. Anders is an expert on generational trends, thought leadership branding, and
The current rapid pace of change in every industry means that we need to be constantly upgrading our personal, organisational and leadership software. The only way to make these upgrades is to understand how oncoming trends are likely to affect your organization, so you can act swiftly when the next tidal wave of information hits your shores. How would your company be different if your staff were inspired about change, rather than paralysed by it? Or if your leaders could raise performance to meet the oncoming generations, do more with less, and innovate their way into the future? Or better still, if you knew which trends were impacting your industry today and how to position your thinking favourably for the future?
Advising clients like Apple, MTV, Johnson & Johnson, Eli Lilly, SAP, McCann Erickson, CPA Australia, UTS Business School and Macquarie Bank on 'next practice', Anders' future thinking provides GPS directions for businesses, teams and leaders seeking to navigate a constantly shifting business landscape, and successfully enter a new decade of thinking.