Aaron Dignan

Aaron Dignan - Innovation Marketing and Branding Trends  Speaker


About Aaron Dignan - Author & Renowned Digital Strategist:

Everywhere he looks, Aaron Dignan sees the same phenomenon. Our most trusted and important institutions – in business, healthcare, government, philanthropy, and beyond – are struggling. They’re confronted with the fact that the scale and bureaucracy that once made them strong are liabilities in an era of constant change. 

For the past eight years, Dignan and his team have been studying the fastest growing, most profoundly impactful companies of our time. What they’ve found is that this new guard represents a major shift in organizational values. Dignan contends that teams everywhere need to upgrade their organizational operating system and adopt a new way of working that prioritizes purpose, networks, emergence, adaptivity, empowerment, and transparency. As a transformation partner, Dignan and his team have advised the leadership at global brands like GE, American Express, Hyatt, PepsiCo, The Bill and Melinda Gates Foundation, Ford Motor Company, and The Cooper Hewitt National Design Museum on their future in an increasingly complex world.

Dignan is an active angel investor and helps build partnerships between the startups and end-ups he advises. He sits/sat on advisory boards for GE, American Express, and PepsiCo, as well as the board of directors for Smashburger. He is the author of Game Frame: Using Games as a Strategy for Success and the upcoming book The Responsive Organization.

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What Aaron Dignan Talks About:

The Ever Better Organization: Managing Complexity and Uncertainty in the 21st Century
We sit at the precipice of a completely new world. Exponential technologies are transforming our economy in unpredictable ways – democratizing power, concentrating wealth, connecting everyone and everything, and challenging our assumptions about rights and privacy. In response, new ways of working and organizing are gaining popularity, spurred on by Generation Y entrepreneurs who are willing to question everything about what an organization is and how it should operate. The change we face technologically and culturally is nothing compared to what’s coming. To be ready, Dignan contends we need to focus on making our teams and companies more adaptive, more exponential, and (perhaps counter-intuitively) more human. In this presentation he offers a path to readiness that applies to anyone, from the new hire to the chief executive.

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 Recent Publications

Aaron is one of the smartest thinkers around when it comes to strategy and structure and how to make them work for you.

General Electric

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