About Brian Solis – Award-winning Analyst, Best-selling Author, and Speaker on Technology Trends & Marketing:
Brian Solis is a leading digital analyst, anthropologist, and futurist. He studies disruptive technology and its impact on business and society. Through his reports, articles and books, he humanizes technology's short and long-term effect to help see people and markets differently and understand what to do about it.
Brian’s work covers topics including digital transformation, customer experience digital marketing, culture 2.0 and "the future of" industries, trends and behavior. His website is recognized as one of the top destinations for business leaders around the world. He actively contributes to AdAge, Wired and Forbes. And, he’s followed by over 500,000 people on Linkedin, Twitter and Facebook.
Brian has also worked with and interviewed many celebrities and business leaders live including Katie Couric, Ashton Kutcher, Mark Burnett, Adrian Grenier, Shaq, Russell Brand, Billy Corgan, Oprah, among others.
His new book, X: The Experience When Business Meets Design, introduces the importance of experiences as the new brand, bringing the worlds of CX, UX and BX together to re-imagine the customer journey and lifecycle.
His previous books include, What’s the Future of Business, which explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. Prior to What’s the Future of Business, he published The End of Business as Usual, which was named as a Top 10 Business Book by Publisher’s Weekly.
What Brian Solis Talks About:
Hey Mr. Futurist, What’s the future of..•
- my industry?
In this outstanding session, Brian will offer a glimpse of the future, its relationship to today and how it affects the specific industry of the audience. More so, he will tailor the content so that it aligns with the challenges and goals of the audience and offer insights and advice to guide their next steps.
1.What are the latest and upcoming trends affecting my industry.
2.How do they impact my markets, my customers and employees, (and my customer’s customer if B2B)
3.How will or do these trends make an impression on my personal/professional life
4.What do I need to see differently and what do I need to start doing differently when I get back to the office.
5.How you can prevent technology from taking human jobs
6.How to thrive in the future.
The Personal Guide to Business Innovation: Why Change Starts with You (and How to Be Innovative)
There are a lot of clichés and platitudes offered as insight or advice. Sometimes we need more than motivation, we need inspiration and direction. Brian lives and breathes innovation and is one of the industry’s most sought after voices on corporate and startup innovation. Not only did he publish the first series on research tracking corporate innovation centers around the world, he has personally helped launch over 1,000 startups in his career, started and sold several companies, and also helped take many leading companies public. He’s learned a thing or two along the way.
One of the things he’s found time and time again, is that every story of innovation starts with personal acts. In this unique session, Brian will show how companies can create cultures that foster empowerment, new learning, and strategic risk taking. Additionally, Brian will explore the pillars of innovation, bringing together the points where the future of business and work meets new perspective, creativity and design. And finally, he’ll share why every story of change starts with each person in the audience.
- Introduction to Digital Darwinism
- How we get in our own way when it comes to innovation.
- The differences and relationships between “iteration,” “innovation,” and “disruption.”
- Why innovation begins with a shift in perspective.
- How to shift risk-averse cultures toward one that supports testing and learning.
- The roles we must play in positively encouraging change and evolution.
- Examples of how other companies approach innovation.
- Why even little steps matter now more than ever.
The Evolution of Brand from Creative to Experiential (and How to Become an Experience Architect)
Every great brand has a great story, identifiable logo, unforgettable tagline, and products that people loyally buy. But the entire idea of brand is changing from one that is based on creative or great products to one rooted in memorable and shareable customer experiences...in every moment of the customer lifecycle. Pine and Gllmore called it “The Experience Economy.” And, Brian believes that experiences are the new brand.
In this exciting and eye-opening presentation, he will demonstrate how products, touch points, marketing, services, etc., engender emotions that form customer experiences. More so, he’ll share how what customers feel and express in each moment add up to a peer-driven brand that others trust.
Brian wrote the book, literally, on experience design. In X: The Experience When Business Meets Design, he lays out how brands must now invest in experience architecture. Those lessons come to life in his presentation where he will connect the dots between what today’s discerning customers value, how they make decisions, and who and what influences them. Furthermore, he’ll share how progressive businesses can design a new genre of individual and holistic experiences that become the new brand and serve as a more meaningful foundation for customer relationships and loyalty.
- Why brands are no longer enough to win the hearts, minds and wallets of customers.
- The real definition of experience.
- How experiences become customer experiences.
- The new customer journey and how shared customer experiences influence decisions of other customers.
- Why businesses are not primed to deliver holistic experiences and what to do about it.
- How to design experiences that matter to a new generation of customers.
A Digital Anthropologist, Business Executive and Human Being Walk into a Bar...
In addition to studying disruptive technology’s impact on business, Brian is a digital anthropologist who also studies how every bit of new technology impacts us little by little until massive change is suddenly everywhere. Whether you’re an executive, parent, teacher/mentor, family member, or colleague, you have witnessed the stark differences between how you grew up, go through life and work compared to the different generations that surround you. It’s difficult for us to appreciate how others can be different. Unfortunately, in many cases, we judge and we are also judged. But that’s not going to build bridges between us. And, this is why understanding these nuances and learning how to unite them serves as the foundation for tomorrow’s leaders.
In this humorous, enlightening and also inspiring presentation, Brian humanizes the differences between generations and how to unite them in work, corporate culture, productivity and beyond. He helps the audience see what they cannot see today and more so, how to think differently about why it is no one else sees these things today. The result is the ability to lead different generations of employees, customers, etc., in ways that are authentic and meaningful to each group.
- Millennials, Centennials, and why they’re different.
- Introduction to Generation-C (connected).
- Why we cannot see past our differences and how build bridges moving forward.
- How to inspire different generations around a united front.
- How to take these insights to develop new education, training, and management programs.
Our annual company meeting leveraged the enthusiastic presentation by Mr. Solis to challenge each attendee to commit to our path to disrupting our industry with our visionary ideas. His content was A-grade, and his presentation style was A+! What an inspiring presentation! Brian’s content was incredibly stimulating.
Scott Jens, OD, FAAO, CEO, Rev360
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