Cameron Herold

Cameron Herold - Leadership Business Strategy Entrepreneurship  Speaker


About Cameron Herold - Entrepreneur, Speaks on Leadership, Business Strategy and Marketing:

For over 20 years Cameron Herold has been coaching, speaking to, or helping entrepreneurs build companies on five continents. He launched BackPocket COO to coach & mentor young, fun, entrepreneurial, growth companies and help make their dreams happen. He is one of the country's most innovative business leaders and was a leading force behind one of the most successful businesses of the decade, 1-800-GOTJUNK?. He is currently mentoring companies based in Switzerland, Germany, the UK, USA & Canada.

He was Chief Operating Officer of 1-800-GOT-JUNK? for just under seven years and his innovative business leadership helped enable them to build a presence in 46 states, 9 provinces, and 4 countries while being ranked the 2nd Best Company to Work for in Canada by Canadian Business Magazine and the #1 Company in BC to Work for twice by BC Business Magazine. During his tenure the company was studied by numerous MBA programs including Queen's University in Canada & Harvard.

Cameron Herold helped this leading edge company grow from $2 Million to $105 Million in revenue in six years with no debt or outside shareholders. Prior to 1-800-GOT-JUNK? he had two EO (Entrepreneurs Organization) qualifying companies. From 1998 through 2000 he was VP, Corporate Development at a division of 900-person firm with a $900 Million market cap based in Seattle. He was also, President of Barter Business Exchange in Vancouver. From 1994 to 1998, Herold was VP, Franchise Development for Coast-to-Coast Franchise Services (Boyd Autobody & Glass).

In these positions over 20 years since starting his first company at 21 years old he has gained real world insight into tried-and-true systems from having been involved in the sale, branding and integration of 450+ franchise locations with three franchisors. He's worked on the development and deployment of ecommerce and Internet strategies, negotiation of corporate acquisitions and development of numerous strategic partnerships. He has a unique understanding of business and growing companies from having led business areas of Operations, Marketing, Public Relations, Strategic Alliances, Sales, Call Centers and Franchising.

His work has helped companies be featured in the Associated Press, Bloomberg, USA Today, New York Times, Wall Street Journal, Fast Company, and Fortune, as well as TV shows like Donny Deutsch, Oprah, and Dr. Phil.

Cameron's new book is Double Double: How to Double Your Revenue and Profit in 3 Years or Less.

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What Cameron Herold Talks About:

Leadership Letters to My Younger Self
After nearly seven years and being in the role of chief operating officer of a company that grew from $2 Million to $106 Million, Cameron wanted the lessons he'd learned to sink in. So, over the period of the three months immediately following his leaving the company, he wrote for twenty minutes every day in a journal to capture what he'd learned. He wrote lists. He mind-mapped. He just wrote. He learned about himself during that period of reflecting. Leadership lessons he wished he'd known 20 years earlier but no one had taught him.

During this session Cameron will share fifty-eight hardcore leadership lessons that he'd actually learned in 20 years of building 4 fast growth companies. It will leave everyone in the room completely engaged, and filled to the brim with new lessons to become better leaders themselves.

Turning Companies Into Magnets for World Class Employees
In this invigorating presentation, Cameron shares the secrets he has used to create truly amazing high-growth workplace cultures, including one company he led being rated #2 in Canada's Best Places to Work as awarded by Canadian Business Magazine and twice rated #1 Best Places to Work in BC as awarded by BC Business Magazine. He's also formally mentored four others now ranked among the best to work for in their countries as well. This is some of the best content he teaches yearly at MIT's Entrepreneurial Masters Program.

In his presentation, Cameron will reveal:

  • How to use a unique visioning process called a Painted Picture to create total alignment in your employees and have them reading your mind
  • The best systems to attract, interview, select & handcuff top employees
  • Secrets to attracting A Players away from competitors
  • Real life examples of what fantastic workplaces look like, where Gen X, Gen Y & Baby Boomers all productively work together
  • Step-by step strategies for balancing culture with your bottom line

From Zero to Good (How to Build a $100 Million+ Business)
Managing business growth can be an exhilarating experience, but it can also be an intimidating one. In this dynamic speech, Cameron reveals the systems all companies need to grow and how to do it while making a profit.

You'll discover how to:

  • Attract, interview & retain top talent, while systematically removing low performers
  • Reverse engineer long-term goals - know precisely WHAT to do & WHEN to execute. You'll forever change your strategic planning process to one that actually works.
  • Make useless meetings taboo in our company, skyrocketing productivity and profit
  • Leverage simple and easy to put in place technology to drive growth

Generating Free P.R. for Your Business
The only thing better than getting good press is getting good press for FREE! IN this strategic session, Cameron shares the PR secrets he's used to land over 5,000 media placements in six years, including Oprah, Fortune, Wall Street Journal & New York Times.

Attendees will walk away knowing:

  • Strategies to quickly become the quoted media expert in your industry
  • How to create multiple angles that will generate the interest of journalists
  • How to turn normal employees into skilled PR evangelists for your business

Emotional Roller Coaster of CEOs/Entrepreneurs
Leading a business is an emotional journey of extreme highs and challenging lows. In this insightful talk, Cameron reveals detailed strategies to help CEOs, entrepreneurs - their teams & spouses - manage these emotions effectively.

This presentation is invaluable for CEOs & entrepreneurs who want to:

  • Understand the emotional ups & downs associated with entrepreneurship
  • Learn how to leverage gains from the highs & avoid unexpected risks of the lows
  • Give employees & spouses insights into the stresses a business owner faces

Raising Kids to be Entrepreneurs Instead of Lawyers
Many kids have entrepreneurial traits. They're the ones who are selling stuff to the other kids in back of grade school.

Unfortunately our education system, and our society as a whole, doesn't encourage kids to be entrepreneurs, and we're missing out on huge opportunities as a result. Instead, our system is saying to medicate the kids. It tells them to sit still and pay attention. We get them tutors for the subjects they are weak in, instead of getting them coaches for the areas where we see early signs of genius. Business schools teach kids to work in companies, not how to start and build them.

We don't recognize these traits because most of us are not entrepreneurs. This talk will show you how to identify these kids and nurture them, instead of pushing them all to be doctors, lawyers, and dentists like we do today.

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 Recent Publications

Cameron has a great story to tell with real take home value. He was spectacular!

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