About Jay Baer - Inspirational Marketing Speaker, Best-Selling Author on Customer Service and Social Media, Event Emcee and Host:
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks numerous times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more useful.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
A fixture in social media, Jay draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. He is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.
Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
Jay is a New York Times best-selling author of six books, including Hug Your Haters, and NOW Revolution. His latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, is the definitive, practical guide on how to use bold operational differentiators to create customer conversations. (And when customers talk…new customers follow.)
What Jay Baer Talks About:
Talk Triggers - Turn Your Customers Into Volunteer Marketers
Customer experience is how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are compelled to talk about you.
In this fast-paced, timely, dynamic presentation Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates. With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.
Hug Your Haters - How to Embrace Complaints and Keep Your Customers: Haters Aren’t Your Problem…Ignoring Them Is
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this eye-opening presentation, Jay reveals brand new, proprietary research into The Science of Complaints – why and where your customers complain, and how to turn customer service into a marketing advantage.?
Youtility - Why Smart Marketing is About Help Not Hype
If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention today, you must ask a different question…“How can I help?
Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.
Jay was the host for three days at our global IBM conference (thousands in attendance) and he was fantastic. He was very well prepared and turned a good event into an excellent event.
Matt Stryker, Global Marketing, IBM
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