About Jay Baer - Inspirational Marketing Speaker, Best-Selling Author on Customer Service and Social Media, Event Emcee and Host:
Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best-seller list, and a runaway #1 Amazon best-seller. Jay speaks numerous times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectation to make their companies more useful.
Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.
Jay is a renowned business strategist, and a popular emcee and event host. A fixture in social media, he draws attention to interesting and useful articles, videos, blog posts and events via following on Twitter, Facebook, Linkedin and Google Plus, which number more than 100,000. Jay is also an active venture capitalist, and is an investor or advisor to more than a dozen early stage technology and social media companies.
Convince & Convert is the fifth multi-million dollar company Jay has started from scratch. Before his move into digital marketing in 1994 he was a brand marketer and a political consultant, with major roles in state, federal and presidential electoral campaigns.
Jay is a New York Times best-selling author of six books, including Hug Your Haters, and NOW Revolution. His latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, is the definitive, practical guide on how to use bold operational differentiators to create customer conversations. (And when customers talk…new customers follow.)
What Jay Baer Talks About:
Talk Triggers – Turn Your Customers Into Volunteer Marketers
Word of mouth is responsible for as much as 50% of all purchases, yet almost nobody has an actual plan to generate it.
In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?
Same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers…for free.
With hilarious and poignant storytelling, Jay teaches the 4 things that must be true for a differentiator to be a Talk Trigger; the 5 types of word-of-mouth generating Talk Triggers; and the 6-step process for creating Talk Triggers in any organization.
This powerful presentation creates real change among attendees, helping them to vastly improve their marketing, and customer acquisition approach.
Hug Your Haters – How to Embrace Complaints and Keep Your Customers
Haters aren’t your problem — ignoring them is.
If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.
In this new, eye-opening presentation, Jay reveals brand-new, proprietary research into why and where your customers complain.
Find out why you need to hug your haters and embrace their complaints. Jay will teach you how to keep these unhappy customers and grow your business.
Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration.
Youtility – Why Smart Marketing Is About Help Not Hype
Your customers’ expectations are going up and up and up. That’s scary, yes. But it is also the single greatest business opportunity since electricity. Look past the “old ways” of marketing. Look past the old ways of customer service, and what you find is a once in a lifetime opportunity to massively propel your business forward in ways that were unthinkable just a few years ago.
The key to breaking through customer cynicism and competitor messaging clutter isn’t shouting louder, it’s becoming truly, massively relevant.
Relevancy is the coin of the realm, and you’ll find out how to out-relevance your competition in this dynamic, hilarious, thought-provoking presentation.
Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business, and is based on a New York Times best-selling business book.
Jay is a powerful presenter. He not only positively affected our members, but as a result of his presentation, our own organization completely changed our approach to growth.
PRESIDENT OF ECSELL INSTITUTE
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