About Marcus Sheridan - Marketing and Sales Speaker:
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Within his speaking company, Marcus Sheridan International, Inc., Marcus gives 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.
As author of the content marketing guidebook, “They Ask, you Answer,” Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
But Marcus’ story didn’t begin on the stage. It started with a business created and run out of the back of a beat-up pickup truck. Marcus’ experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications and university case studies from around the world. From its humble beginnings as a three-man company to one of the largest manufacturers and installers in the country, River Pools and Spas has the most visited pool website in the world, with over 750,000 hits a month.
Marcus’ experience as an entrepreneur and business owner who had successfully saved his company led him to opportunities to share his story and help others. What started as speaking from the stage quickly turned into a Sales and Marketing consulting agency, The Sales Lion. Using his marketing principles, Marcus and his team led clients step-by-step through the process of growing and even transforming their companies. In early 2018, The Sales Lion merged with IMPACT, establishing one of the most successful digital sales and marketing agencies in the country.
While Marcus is passionate about his roles as co-owner of IMPACT, River Pools and Spas, and full-time professional speaker, he admittedly loves his role as husband and father even more. When not on the road, Marcus is with his high-school sweetheart and wife, Nikki, and their four children. A boating and fishing enthusiast, Marcus also takes advantage of any opportunity to have a fishing rod in hand!
What Marcus Sheridan Talks About:
The Digital Consumer: How Today’s Buyer Has Changed and What Your Business Must Do About It
More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this keynote!
Attendees will learn about:
- the shift that has happened with today’s buyer and what that means for sales and marketing departments going forward
- how to discover exactly what types of content and messaging move the sales needle and truly get results
- how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company
Letting Go of “The Way It Has Always Been Done"
Which businesses are leading their industry in this new, digital world we’re all a part of? Clearly, it’s not the companies who insist on “doing it the way it has always been done.” In this inspiring talk, Marcus Sheridan shows powerful examples of companies that are reinventing their space and breaking all the “traditional” rules of business, and how they are having dramatic results in the process.
The Future of Website Design and User Experience
We all know our website has a dramatic influence on our business. But with so much change in today’s buying habits, what do consumers really want when they come to your site? And what motivates them to not only stay but make buying decisions as well? In this powerful talk, Marcus Sheridan will walk attendees through 7 key elements that make for a world-class website user experience today. And if you attend, not only will you be flooded with ways to truly get more ROI and results from your website, but you’ll also get immediate takeaways and quick wins to apply when you get back to the office. If you’d like to give your website visitors an amazing experience that induces trust, results and ultimately major revenue for the company - then this is a talk you won’t want to miss.
The Visual Sale: How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization
Studies have shown that 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business and organization doing to not only meet the demands of today's buyer, but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand, but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results.
In this talk, attendees will:
- see what type of video content does and does not move the needle in terms of sales and revenue
- discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles
- learn how to set up an in-house "media company" and engage your team in the process, and much, much more!
For years, businesses and brands have been able to get by with a massive silo effect existing between sales and marketing departments. But today, times have changed, and because marketing teams have such a significant impact on the buying process, companies must do whatever it takes to eliminate these silos and leverage both departments to engage today’s digital consumer and get the results they’re looking for. In this talk, Marcus Sheridan shows exactly how other companies, in diverse industries, have managed to eliminate these silos, ultimately having a major impact on the company brand, business, and bottom line.
In this talk, attendees will:
- better understand the critical link between sales and marketing departments in the digital age
- learn how sales professionals can inject themselves earlier in the buying process and therefore “come to the table” with more built-in trust with the buyer
- see the dramatic impact great content can have on sales cycles and closing rates, and how to effectively integrate this content into the sales process
We’ve all heard about the “digital consumer,” but what about the “digital seller?” Studies have shown that over 70% of the buying decision today is made BEFORE someone actually talks to a salesperson. This shift has had a dramatic impact on Sales Teams around the globe, and few have managed to properly adjust to this change in where the sales cycle actually starts. In this talk, Marcus Sheridan will explain exactly what Sales Teams must do in order to embrace the new way consumers and businesses buy and ultimately become “digital sellers” in the process.
We're All Media Companies: 7 Steps to Creating a World-Class Digital Culture within Your Organization
The digital buyer of today has changed business as we know it. With such rapid change, many organizations are being left behind. In this powerful keynote, Marcus Sheridan will show seven proven steps to turning a traditional organization into a true media powerhouse. Using examples in the B2B and B2C space, you will see how real companies, just like yours, are not just embracing the digital age, but dominating their industry because of it - ultimately building their brand, business, and bottom line in the process.
In this talk, attendees will learn:
- how to get buy-in from top to bottom on creating a digital culture
- to understand the relationship between textual/video content and how it impacts the sales process
- a step-by-step method of creating a digital culture that involves all departments and gets results
With the information age in full swing, brands can no longer expect traditional methods to win customer interest and loyalty. One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful information. The businesses and brands that can do this better than anyone in their space can, literally, become the Wikipedia of their industry and ultimately gain the consumer’s trust AND an incredible amount of market-share in the process.
In this talk, attendees will:
- discover just how much buying habits have changed and why “name recognition” is no longer enough
- learn the types of transparent and honest content that move consumers to not only notice a brand but to switch to new ones as well
- find out exactly what must be done to become the “voice of trust” in your space
If businesses and brands are going to stand out in today’s incredibly noisy world, they must embrace a paradigm different from the rest. Specifically, they must be obsessed with the way consumers want to learn, buy, and even be sold to. In this talk, Marcus Sheridan shows powerful examples of how companies have changed their entire way of doing business to not only match consumers but use digital behavior to their advantage.
The Power of Story to Win Hearts, Minds, and Customers
“Once upon a time…” Magical words indeed. But do such words apply to your business, especially across all industries, regardless of how “interesting” your space may be? The answer, of course, is yes. In this session by Marcus Sheridan, audience members will take away a step-by-step process of building, telling, and then showing their story for the world to share - ultimately building their business and brand in the process. So, whether your audience is B2B or B2C, the time has come for companies to integrate the power of story throughout their entire sales, marketing, and branding process, and this talk will enable audience members to see exactly how to get this done.
What you do as a thought leader - combined with the personalization and customization that you took the time to do, along with your dedication, made it such an impactful day. The best of my career, to be honest with you, and I’m just so thankful for it - I’m excited for my colleagues to now have that privilege as well.
Sr. Digital Marketing Manager, Whirlpool Corporation
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