About

Bobby Jones: Coauthor of Good Is the New Cool | Purpose and Culture Strategist | Speaker on Leadership and Growth

Why Book Bobby Jones?

Bobby Jones helps organizations connect purpose with the decisions people make at work and the value they create for customers. A coauthor of Good Is the New Cool and a founding partner of the purpose consultancy Conspiracy of Love, he brings experience helping brands turn their values into action.

Bobby gives leaders practical ways to build trust, strengthen engagement, and respond to changing expectations. His keynotes connect the motivation of individual employees with the direction of the organization and the needs of the people it serves.

Why Is Bobby Jones Right for Your Audience?

Bobby is a strong fit for leadership conferences, company meetings, marketing events, and gatherings focused on culture or growth. He is especially relevant when an organization wants its purpose to guide daily behavior and create a stronger connection with employees and customers.

Book Bobby when your audience needs to:

• Lead with greater authenticity and purpose
• Connect employees’ strengths to meaningful work
• Build trust and engagement across teams
• Adapt to changing customer expectations
• Encourage innovation through learning and experimentation
• Align business growth with a positive impact

Audience Takeaways

Attendees will leave:

• Clearer on how purpose can inform leadership decisions
• Ready to connect personal strengths and passions with their work
• Better equipped to create trust and give teams room to contribute
• More aware of the expectations of younger and purpose-conscious consumers
• Equipped with ideas for turning organizational values into visible action

Keynote Programs

The Future of Leadership Is Authenticity and Purpose
Bobby explores how leaders can build trust, give people room to contribute, and create a shared sense of meaning. Ideal for executives and managers seeking a more connected and adaptable culture.

Find the Spark for High Employee Performance and Engagement
Bobby introduces his GPS to Purpose framework, which connects people’s gifts and passions with the service they can provide through their work. Ideal for employee and leadership audiences seeking stronger engagement.

Sparking Innovation and Growth in a Rapidly Changing World
Bobby examines how leaders can empower faster decisions, encourage experimentation, and help teams respond to changes in technology and customer behavior. Ideal for organizations navigating change.

Meeting the New Expectations of Gen Z and Conscious Consumers
Bobby discusses how brands can understand changing consumer values and build more meaningful connections through authenticity and social impact. Ideal for marketing, brand, and customer experience audiences.

Is Bobby Jones Right for Your Event?

Tell us about your audience, the culture or customer challenge it faces, and what you want people to do differently after the event. We can help select Bobby’s most relevant program, discuss customization, and confirm his availability and fee.

Contact The Sweeney Agency 1-866-727-7555 or [email protected] for more information on this speaker.