What Bobby Jones Talks About:

Find The Spark for High Employee Performance and Engagement
Discover how to apply your best self to what matters most in your organization

Employee engagement is at an all-time low, and stress is at an all-time high. In this transformative talk, Bobby Jones introduces the GPS to Purpose framework to create high-performing cultures, minimize ‘busy work,’ drive transformation, and attract, retain, and engage top talent. Applied at Sephora, PepsiCo, Microsoft, and others, this framework helps employees recognize their Gifts and Passions, unlocking their potential and inspiring them to be of Service to what matters most in their organization, leading to greater engagement, retention, and productivity.

Key Takeaways for the Audience:

• Discovering Personal and Professional Alignment: Learn strategies to identify what truly motivates and fulfills you in your work, emphasizing the importance of aligning these insights with your professional endeavors for greater satisfaction and effectiveness.
• Building Resilience through Purpose: Learning how finding meaning in work can act as a buffer against burnout and stress, fostering a more resilient and adaptable professional self.
• Enhancing Engagement and Productivity: Discover how focusing on meaning and purpose can significantly enhance employee engagement, productivity, and overall well-being, leading to a more motivated and committed workforce.
• Cultivating a Purpose-Driven Workplace: Understand the pivotal role organizations play in creating environments that support and encourage finding purpose in work, including practical steps for leaders to weave purpose into their corporate culture.

Meeting the New Expectations of Gen Z and Conscious Consumers
How to unlock the next era of market growth for your business

In the rapidly evolving landscape of consumer behavior, brands are facing a new challenge: connecting with Gen Z and conscious consumers who demand more than just a product. ‘Meeting the New Expectations of Gen Z and Conscious Consumers’ dives deep into this shift, offering a fresh perspective on how brands can realign their strategies to meet these demands.

Key Takeaways for the Audience:

• Understanding the Gen-Z Mindset: Gain insights into the values, preferences, and purchasing behaviors of Gen-Z consumers, emphasizing the importance of aligning with their expectations for authenticity, social responsibility, and environmental sustainability.
• The Three C’s Framework: Learn about the intersection of culture, commerce, and conscience and how this framework is crucial for developing marketing strategies that resonate with conscious consumers and foster long-term loyalty.
• Introducing the 7-Step Model: Discover a practical and actionable 7-Step Model designed to guide marketers in crafting campaigns and brand messages that increase sales and contribute positively to societal and environmental issues.
• Building Brand Love and Trust: Understand the strategies for cultivating deep emotional connections with your audience, thereby increasing brand love and trust in a way that aligns with the conscious consumer’s desire for meaningful impact.
• Driving Sales through Social Impact: Explore how integrating purpose-driven initiatives into your business model can drive sales, enhance brand reputation, and meet the expectations of socially-conscious consumers.

The Future of Leadership Is Authenticity and Purpose
Leading teams to success through clarity and meaning

In today’s dynamic business environment, where competition is fierce and keeping teams motivated and aligned with organizational goals is a constant challenge, Authentic Leadership is a powerful competitive advantage for those prepared to lead with integrity and purpose. This session is a call to leaders to forge deeper connections, embrace their true selves, and lead with a sense of purpose that resonates with and galvanizes their teams toward innovation and growth.

Key Takeaways for the Audience:

• The Power of Authenticity: Discover how authentic leadership can transform your organizational culture, creating a space where everyone feels valued, understood, and motivated to contribute their best.
• Trust as the New Leadership Currency: Shift from micromanaging to empowering your team, granting them the autonomy to innovate and drive results.
• Foster an Environment of Innovation: Create a workspace where mistakes are learning opportunities, encouraging open dialogue and creative risk-taking.
• Master Emotional Intelligence: Embrace a leadership style rooted in empathy, understanding, and genuine connections, moving beyond traditional, impersonal models.

Sparking Innovation and Growth In A Rapidly Changing World
Adapting to consumer behavior, technology, and market dynamics

With consumer preferences and technology evolving at breakneck speed, organizations must be agile to thrive. ‘Sparking Innovation and Growth In A Rapidly Changing World’ focuses on the leadership skills required to steer teams through these changes effectively, fostering a culture of innovation and agility that can keep pace and excel in today’s market.

Key Takeaways for the Audience:

• Empowerment for Faster Decision-Making: Learn how empowering your team can enhance your organization’s responsiveness to market shifts and opportunities.
• Promote Exploration and Learning: Encourage an organizational culture that values experimentation and continuous learning, driving adaptability and innovation.
• Authentic Leadership as a Change Catalyst: Leverage the strength of authentic leadership to build trust, ensure team alignment, and inspire your workforce to embrace and lead through change.
• Prioritize Emotional Intelligence: Recognize the role of emotional intelligence in guiding your team through periods of uncertainty and change, fostering a supportive and inclusive atmosphere.