Bruce Himelstein

About

About Bruce Himelstein - High-Value Hospitality Marketing Consultant & Speaker:

Bruce Himelstein is the Ritz-Carlton executive who transformed customer service for one of the world's most recognizable luxury brands, as featured prominently in the New York Times bestseller, The New Gold Standard.

Recognized as “One of The Top 25 Most Extraordinary Minds in Sales & Marketing” by The Hospitality Sales & Marketing Association International (HSMAI), Bruce was featured on The Wharton School of the University of Pennsylvania’s Sirius radio channel discussing his experiences in marketing lifestyle brands.

An inductee into “The American Marketing Association” Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. He is credited with leading some of the travel and hospitality industry’s most prestigious domestic and global brands during a 30+ year illustrious career setting the global standards in hospitality, marketing, and C-level executive management.

Successful at every level of his career, Bruce Himelstein now helps growing and established businesses achieve new levels of success as a marketing, hospitality industry, and luxury brand consultant, as well as a business facilitator.

Topics

What Bruce Himelstein Talks About:

Marketing Change
During his tenure leading the sales and marketing division at The Ritz Carlton Company, Bruce Himelstein drove initiatives for the $3 billion company among 70 properties and 32|000 associates in 23 countries, and transformed one of the world’s most global and recognizable luxury brands from classic icon to contemporary trend. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies.

In this informative and thought-provoking presentation, Himelstein reveals the strategies used to propel these organizations forward through growth by reinvention. Service has been at the heart of Himelstein’s experience and career DNA. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Attendees additionally takeaway lessons on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work towards necessary change.