What David Allison Talks About:

Boosting Sales by Being Human
Drive marketing ROI and explosive sales growth with human values, using data and insights from the world’s leading expert.

Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals. But what if we’re measuring the wrong things?

For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.

The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work.

You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.

SALES INSIGHTS

• Better Bonds: Discover how to align sales strategies with customer values for deeper connections and better results
• Identify Drivers: Learn how to identify key values that drive purchasing decisions in diverse customer groups.
• Speak Their Language: Master the art of values-based communication to resonate with customers’ core beliefs and needs

AUDIENCE TAKEAWAYS

• The specific Power Values that will empower you to engage people and influence outcomes.
• Creative, detailed strategies to immediately put the Power Values to use.
• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

The Science of Values-Based Leadership
Leverage the next evolution in values-driven leadership with a scientific breakthrough in human values data.

Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.

Human values expert, leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue and meet any goal.

Once you learn the accurate, science-backed, shared values of your people, the transformation begins. You’ll see your true self in your work. You’ll see where your values intersect with the values of people you need to engage. And you’ll find that more effective leadership comes from being more human. As David says: “If we let them, our values will unite us. Because we are all values-driven.”

LEADERSHIP INSIGHTS

• Improve Collaboration: Learn how to leverage shared values for stronger team cohesion and enhanced collaboration.
• Align Corporate Goals with Human Values: Understand how to align organizational goals with employee values for greater engagement.
• Values-Based Conflict Resolution: Find out how to use values to navigate and resolve conflicts effectively.
• Diverse Leadership Styles: Discover how to tailor leadership styles to meet the values of diverse teams.

AUDIENCE TAKEAWAYS

• The specific Power Values that will empower you to engage people and influence outcomes.
• Creative, detailed strategies to immediately put the Power Values to use.
• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

The Blueprint for Belonging
Discover how to create a culture of belonging from the world’s leading expert on human values.

As a gay man and an Indigenous Canadian, David knows the limits of demographics when it comes to inclusion and belonging. Just like everyone else, you can’t engage, motivate or inspire me simply by speaking to my demographic labels. That’s nothing more than stereotyping, and it doesn’t work. You need to understand my values — the things that make me who I am deep inside my heart. So where does that leave organizations who want to cultivate a culture of belonging?

As a human values expert, workplace culture keynote speaker and 2x best-selling author, he has conducted nearly a million surveys on human values in 152 languages featuring hundreds of millions of data points. Along the way, he has identified 912 types of belonging, and this keynote pinpoints which ones – in your situation – will move the needle most. And that’s not where it ends. Together we will dive deeper and explore the other values that will unite the people you want to engage, regardless of their demographic differences. Our values bring us together. Our values make us feel like we belong.

In his keynotes he shares his proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value. These are the insights you need to drive inclusion and create real cultural change. Values are the answer, so let’s put them to work!

WORKPLACE CULTURE INSIGHTS

• Build Belonging: Discover how to identify and leverage the shared values of your workforce to foster a sense of belonging.
• Discard Stereotypes: Learn how to create a values-driven workplace culture that transcends demographic stereotypes.
• Unite and Inspire: Understand how to use Valuegraphics to deeply engage and motivate diverse employee groups.

AUDIENCE TAKEAWAYS

• The specific Power Values that will empower you to engage people and influence outcomes.
• Creative, detailed strategies to immediately put the Power Values to use.
• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.
• The Three Telltale Questions that will identify the shared values of anyone you want to engage and inspire.

LGBTQ+: More Than Alphabet Soup
Engage the LGBTQ+ community authentically – by abandoning outdated stereotypes and embracing shared values.

The acronym LGBTQ+, or in it’s fullest version LGBTQQIP2SAA, is more than a string of letters. These letters represent communities worldwide that continue to face systemic challenges and injustices, and there’s a significant journey ahead to achieve true recognition and inclusion. But how can we find shared values and understanding by focusing on what makes us different?

The first step is to shine a light on what we have in common: our shared human values.

David Allison is a proud member of the LGBTQ+ community, a human values expert and international keynote speaker, and a 2x best-selling author. He has transformed universal human values into tangible data, conducting nearly a million surveys in 152 languages and amassing hundreds of millions of data points to discover the values that unite us all.

David’s passionate and dynamic keynotes deliver breakthrough thinking about what connects us, providing a bridge for your organization to connect people in a truly authentic way. He will help you transcend traditional demographic categories, uncover deep insights into our shared motivations and values, and illuminate not just who people are – but why they do what they do.

LGBTQ+ is more than an acronym. It represents real people who can’t be summed up by a letter of the alphabet. Values are the way to understand who they truly are, on the inside, where it counts.

Audience takeaways

• The specific Power Values that will empower you to engage people and influence outcomes.
• Creative, detailed strategies to immediately put the Power Values to use.
• David’s revolutionary Values Thinking Process that turns shared values into actionable tactics.

LGBTQ+ INSIGHTS

• Lead With Values: Master the art of values-driven leadership to support and empower LGBTQ+ employees.
• Bring People Together: Identify key values that unite diverse groups and how to activate them in your organization.
• Connect Deeply: Gain insights into leveraging values for more effective communication and engagement.