About

David Allison: Human Values Expert | Founder of the Valuegraphics Project | Bestselling Author

Understand What People Value. Change What Happens Next.

You may know your audience’s age, job title, and income. But do you know what drives their decisions?

David Allison helps organizations look past demographic labels to the human values people share. As the founder of the Valuegraphics Project, he turns research on values into practical ideas for reaching customers, engaging employees, and building stronger connections.

Why Book David Allison?

David gives audiences a fresh way to understand why people act. He shows leaders how to use insight into human values when they communicate, sell, lead, or create a sense of belonging.

His keynotes are especially useful for organizations with plenty of customer or employee data but too little clarity about what will truly engage people.

What Makes David Different?

• Original global research into the values that influence decisions
• An approach that looks beyond broad demographic assumptions
• Relevant applications for sales, marketing, leadership, and workplace culture
• A way to connect data with more human communication
• The ability to tailor the conversation to the audience an organization wants to engage

Why Is David Right for Your Audience?

David is a strong fit for leadership conferences, sales and marketing events, association meetings, and organizations working to strengthen culture. He is particularly valuable when a team needs to understand its customers, employees, or community more deeply before trying to influence them.

Book David when your audience needs to:

• Understand what matters most to the people it serves
• Build stronger connections with customers and colleagues
• Make messages more relevant and persuasive
• Lead teams with a better grasp of shared motivations
• Strengthen belonging without relying on stereotypes
• Turn audience insight into practical decisions

Audience Takeaways

Attendees will leave:

• Clearer on the difference between who people are and what they value
• Ready to ask better questions about the audiences they want to reach
• Equipped to connect messages and decisions to shared values
• More confident using values to improve engagement and trust
• Motivated to put human insight alongside the data they already use

Keynote Programs

Boosting Sales by Being Human

David shows sales and marketing teams how understanding customer values can help them communicate more effectively and build stronger relationships. Ideal for sales kickoffs, customer experience events, and marketing conferences.

The Science of Values-Based Leadership

David explores how leaders can identify the values their people share and use that understanding to improve communication, collaboration, and engagement. Ideal for leadership meetings and organizations navigating change.

The Blueprint for Belonging

David challenges audiences to move beyond assumptions based on demographic labels and examine the values that help people feel understood and included. Ideal for workplace culture and people leadership events.

Why Contact The Sweeney Agency Now?

Tell us about your audience and the outcome you want. We’ll help you assess which of David’s programs is most relevant, discuss customization, and confirm his availability and current fee.

Is David Right for Your Event?

Tell us whose decisions you hope to influence, which relationships you want to strengthen, and what you want your audience to do differently. We’ll help you assess David’s fit and plan the next step.

To check availability and fee of this speaker, call 1-866-727-7555 or email [email protected].