Duncan MacPherson


About Duncan MacPherson - Speaker on Business Development & Marketing:

Duncan MacPherson is the CEO of Pareto Systems, an industry leading business development firm dedicated to the elite professionals and companies within the knowledge-for-profit sector. Duncan and his team of consultants work with professionals in a wide range of fields including Financial Services, Insurance, Accounting, Legal, Mortgage, and Consulting to create predictable, sustainable, and duplicable businesses. Pareto Systems is well known for its approach which is based on best practices and for its focus on implementation. 

As a speaker in high-demand, Duncan travels extensively throughout North America and around the world, conveying dynamic and fact-rich presentations that have made him a popular spokesperson for the knowledge–for-profit industry.

Duncan is also an industry author and has written two best-selling books: Breakthrough Business Development, Take Your Business to THE NEXT LEVEL, and the recently released The Advisor Playbook. Achieving a business breakthrough is done by design, not by luck or chance. Duncan offers a clear plan to take your business to the next level.

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What Duncan MacPherson Talks About:
Total Client Engagement
With the commoditization of the financial services industry, and the volatility in the market place there has never been a better time to be more relevant to your clients. In uncertain times, clients have anxiety and apprehension, and you need to help them look to the future with anticipation. Duncan MacPherson’s process will unlock your full potential when it comes to consistent client acquisition and sustainable client retention, by dialing in a combination of proven strategies that elevate you above the competition.

  • Identify gaps and address any untapped opportunities, overlooked vulnerabilities and unmet needs in your business
  • Build the foundations for client-focused relationships that transcend money
  • Be positioned as a client’s personal CFO, so that you are perceived as a panoramic wealth & risk manager 
  • Deploy a turnkey approach to a referable client experience

Cracking the Code: The Art of Articulating Your Value
To unlock your full potential when it comes to consistent client acquisition and sustainable client retention, you need to dial in a combination of proven strategies that elevate you from your competitors. Duncan MacPherson has developed and refined a process that ensures that you can stand out from the pack and attract great clients rather than having to chase them.

  • Develop a value proposition that differentiates you
  • Deploy stewardship over salesmanship for improved persuasive impact
  • Ensure clients focus on what you’re worth rather that what you cost

Breakthrough Business Development
If you aspire to a predictable business without any plateaus while restoring liberation and order to your personal life, Duncan MacPherson has created an actionable process that you can translate into measurable results. This time-test approach has been deployed by thousands of knowledge-for-profit professionals to reduce friction and improve sustainable productivity.

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 Recent Publications

I've received such a positive response from our event held last Thursday that I'm beginning to wonder how I will top it next year!

Manulife Securities

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