About Ian Altman - Bestselling Author and Speaker on Sales, Marketing and Strategic Business Growth:
Business leaders call on Ian Altman to accelerate revenue growth with integrity. Organizations around the world have relied on Altman’s guidance and inspiration to double their business growth with an integrity-based approach from his new best-selling book, Same Side Selling. He is considered an expert on how to stand out from the competition in sales, marketing, and business development. If you Google search "business trends" his annual trends article likely comes up at the top of the results.
Altman draws on decades of experience as a former CEO of technology businesses that he founded, sold, and ultimately grew to over $1 billion in value. This business success backed by years of research that Altman conducted to understand how customers make decisions, makes him a leading authority to help people become more successful in business. Through his energetic, humorous, and interactive talks, Altman engages audiences of sales professionals, subject matter experts, and executives alike from beginning to end with proven methods to help modernize their business, marketing and sales approach to align with today’s customers.
Altman is a best-selling author and his latest book, Same Side Selling, has been named “one of two intriguing books you should read on B2B consultative selling,” according to business luminary, Seth Godin. You can read Altman’s columns on Inc. and Forbes.com. Altman also records a popular weekly podcast called, "Grow My Revenue Business Cast," which is available on iTunes or wherever you get your favorite podcast.
What Ian Altman Talks About:
How to Thrive Coming Out of Crisis
We used to rely on in-person networking and conferences to attract clients and grow business. Now what? Old ways of attracting clients aren’t coming back anytime soon. How do you attract
Discover an approach to sales and marketing that everyone can embrace – especially your clients. Ian Altman shares a modern playbook, aligned with how clients make decisions, that has proven to drive explosive integrity-based business growth in the changing times. Altman offers a proven set of strategies and tactics, backed by real-world examples, to energize a culture of growth. He shares the principles found within his bestseller, Same Side Selling (2nd Ed, IdeaPress Publishing) combined with lessons he learned while growing his own prior businesses from zero to more than $1 billion in value.
Value to participants
Attendees will discover how to
● Attract your ideal clients when in-person events aren’t available
● Avoid being seen as a commodity and sharply stand out from the competition
● Stop arm-wrestling over price and shift the focus to value
Altman delivers post-event tools to ensure that concepts turn into actions that drive results.
A Modern Approach To Growth Everyone Can Embrace – Even Your Customers
Old methods for business growth and overcoming competition have gotten a bit crusty. Build a culture of growth with a modern approach that everyone can embrace. Discover how to earn attention, rise above the competition, and shift focus from price to value – all with integrity (and humor).
Ian Altman shares principles that grew his prior businesses from $0 in value to over $1 billion. Ian debunks myths about customer decision making by sharing his research conducted across thousands of executives on how they make and approve decisions. He inspires audiences with case studies of how large and small organizations alike have achieved remarkable growth with this modern approach.
Ian engages attendees from beginning to end with insightful content driven by experience, research, and just the right addition of humor. He includes on-the-fly role plays with participants to demonstrate how to activate your entire organization toward a mission of integrity-based growth and client service. Audiences rave about how Ian delivers concrete, actionable steps that drive results – all with a smile.
Rise Above Your Competition as a Team
Across industries, competition has changed. Without the right mindset and tools, you can easily become a virtual commodity. Business expert, Ian Altman shares tangible ways you can rise above the competition, help employees and customer alike to embrace your unique value, and build a culture of differentiation.
Built on research and real-world results, Ian uses humor, stories, and interaction to illustrate how to change the perspective of executives, salespeople, operations, and customer service teams. Discover a common language teams can use to deliver incredible results for your customers (and your organization).
Ian guides the audience through proven methods that will help attract your ideal customer and stand out in a competitive market. It’s not enough to have great products and services.
Outstanding content and value. Ian presents a whole different mindset for selling
CWS Capital Partners
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