What Jeffrey Hayzlett Talks About:

The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures
Business as usual, bad moods, and mediocre expectations are indicators of a MUCH BIGGER problem! Most companies fail to understand and protect their impact. A majority of any given work force doesn’t even know their company’s values:

• Only 27% of employees know their company values
• 51% of employees are disengaged in their current positions
• Over half of the workforce is currently able to contribute more

But how to get them engaged?

Now more than ever, businesses need to know and own their purpose to survive, transform, and win. Products and services themselves don’t captivate or motivate people, it’s the purpose and meaning behind them that creates mass movements.

Companies lose their way over time because they lose attention to the excitement they received from the beliefs that drove them to get started in the first place. If you know your “why”, you can overcome any “how”. One of the most important things you can do in business, is to make sure everyone on your team knows and is committed to the same values, goals, and beliefs.

The hero factor is that special core fundamental that sets apart select companies to stand above the rest and achieve greatness. It’s a business with an elevated value systems and sense of purpose. It is a self-generated culture for winning by doing the right thing. The right way. For the right reasons.

Develop the right culture by knowing why you are in the game. Understand the essence of your core values. Make sure everyone on your team knows them and more importantly believes in them. Learn to live your brand in everything you do.

Running The Gauntlet
Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Hayzlett addresses what every business leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. Hayzlett shows business leaders and owners how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. Hayzlett forces leaders to really get up in their own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. Attendees will be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.

Inspirational Takeaways:

• Develop a ‘takeover mentality’ to execute the right changes and deal with any disruptions they may cause
• Summon the vision and courage necessary for driving change and sustaining your company’s newfound momentum
• Sharpen the mental and emotional toughness to make strategic, lasting change

The Mirror Test
When was the last time you did a mirror test to make sure your company was still alive and breathing? Jeffrey Hayzlett projects his big, boisterous personality when he gets down to business and in your face to ask the questions that most business managers are afraid to ask. And as Jeffrey points out, if you aren’t willing to look at what’s working and what isn’t – and then take the necessary steps to fix them — well, you and your colleagues and employees are in for a tough ride. Hayzlett will show you all the marketing, management, selling, and customer service techniques you need not only to survive, but to soar ahead of your competition in todays changing climate.

Inspirational Takeaways:

• Get the critical questions you must ask about your business
• Why Scale is the new business black
• The Power of One – and how it applies to your company
• The Four social media Es- and how they can energize your business

How to Sell to The C-suite
Learn how to break through to the c-suite, one of the toughest selling grounds in the field, also known as the killing field. Learn the key personality types of decision makers. Craft your 118 Pitch, or elevator pitch, using Jeffrey’s tips and tricks to learn the key buying reasons for those in the C-Suite. Learn the changing landscape you need to adapt, change or die. And what are the biggest challenges facing corporate officers today and what you need to do to help be the solution. Learn from a C-Suite fortune 100 executive.

• Key buying reasons = purchasing decisions
• C-Suite = decision makers, not influencers

118 Pitch: The Elevator Pitch 2.0. – Get the Lean-In Factor and Close the Deal in 118 seconds
No matter what you’re selling, be it your product, your service, your message, anything, to catch and maintain the attention of your customer, you need to have a well-polished elevator pitch, or what I call, your 118 Pitch.

Grab the attention in the first 8 seconds, and then bring it home in 110 seconds; that’s your elevator pitch. Do it well, and you’ll have customers eating from your hand.

Jeffrey Hayzlett shares his insights as a former Fortune 100 CMO and the behaviors of decision-makers when it comes to purchasing decisions. You’ll learn that it doesn’t matter if you’re selling to the C-Suite or to small business owners, your 118 Pitch will make or break your business deals.

Mobile Marketing Strategy: It’s More than an iPhone app – How to Win Over the C-Suite
The uptake to mobile has been one of the strongest the industry has seen, and yet some marketing professionals have not adopted mobile at the forefront of their marketing strategies. Or they think they have by developing a mobile app!

What must mobile marketers do to gain access and convince brands on the value and drive the results brands need to succeed?

Jeffrey will outline the steps mobile marketers must take to gain access to senior brand marketers, keep their attention, and drive the results that brands must have for them to be considered successful in mobile marketing.

Mr. Hayzlett known for his marketing thought leadership has been leading mobile campaigns before most people had built mobile applications. He serves on the board of directors for a number of mobile and marketing outsourcing companies, and works with numerous major mobile marketing players.

From Yellow to Red: The Kodak Story
Kodak was once the most iconic company in the world, creating the only product you would run into a burning building to save: their Kodak Moments. Jeffrey Hayzlett tells the story of how this big yellow box icon moved from having the greatest profit margins of any product on the market to sliding into the red of bankruptcy. Learn how to summon the vision and courage to drive change and sustain your company’s newfound momentum to harness strategic, lasting success.

Future Trends of marketing
What are CMOs and senior marketers going to experience and how can they be prepared for it? Helping CMOs answer the questions from their CEOs – they’re ready. What questions do you have for my answers.

Social Media – The 4 Es
Learn the social media rules that will build your community, from engaging, exciting, educating and evangelizing.

Achieving Great Expectations
How to match your selling style to that of the buyer using personalities and key behaviors. Recognize the styles to meet a greater close ratio. What are the types of closes you would use for those styles.