Karl Lillrud


About Karl Lillrud - Best-selling author, Entrepreneur & Ecommerce Expert

Karl Lillrud is known as one of the world's TOP 30 Professional Speakers by Global gurus, Ecommerce and Online Business experts, generating 300% increased sales. Enabling companies to transform into the world of Digital Commerce.

The world's top speaker on future innovation and leadership for business growth online, Karl Lillrud educates your audience on subjects related to business growth, online, e-commerce, consumer behavior, internet-based business, and online strategies.

With extensive experience from Unicorn Start-ups to Fortune 500 companies in multiple industries i.e. from Internet-based,  E-Commerce, Retail,  Automotive, Pharmaceuticals, Government, Telecom, Bank and finance, Media and more.

As a speaker, Karl empowers his audience by sharing his passion and experience. He makes sure that the audience leaves the event with new knowledge, methods, and tools that they can apply in their environment that make their companies grow faster.

Karl Lillrud is a best-selling author of 6 books, two times TEDx speaker. Has been honored as one of the world’s top 50 ecommerce experts and world's top 30 ecommerce influencers. 

He is also named as one of the world's top 50 speakers on online growth and ecommerce, and on the Top 30 list of the best Business coaches.

With a burning interest in Digital Commerce, the growth of global e-commerce and retail, Karl started to study customer behavior and customer psychology to understand the reasoning between a paying customer and a window shopper. But also, to understand why e-commerce conversion is around 3% as compared to retail conversion of around 57%. 

He started his first business at age 16, today 25 years later he helps organizations like Volvo, H&M, Spotify business, AstraZeneca, 3, Tele2, TUI and many more to scale their business, convert bottlenecks to opportunities and build both internal and external success factors.

Karl helped over 1000 e-commerce stores increase their conversion and market growth worldwide and to operate more efficiently, where he generates over 300% in increased conversion.

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What Karl Lillrud talks about:

How to Increase Sales Online

With a track record of increasing conversion for global companies by more than 300% and been conversion optimizing over 1000 ecommerce sites globally.


The Future of e-commerce

Addressing the topic of how retailers and e-commerce will look in the coming years. Post COVID-19 and with younger generations with new consumer behavior and expectations change the requirements for the industry.


Consumer Behavior

I founded the very first interior design store in the Nordic countries back in 2001.

That gave me an opportunity to understand the consumer at a grassroot stage, where the behavior model was diverse and with a low level of experience. Since then the world has changed, and I have stayed in the forefront of innovation and will inspire you to do the same to drive your business rather than having it follow the leaders and competitors.


E-Commerce Post Covid-19

We have seen an amazing development in the reach for online business as a result of our limited movement due to Covid-19.

Many online companies are now preparing for the backlash of extreme growth and high cash flow. I will show you how to prepare to keep that growth rather than preparing for the backlash.

Sounds impossible, some might say, but I made it possible for many of the companies I have worked with. By understanding converting traffic and distracting data.


Understanding Window Shopping

Whilst we see on average about 3% conversion online not all are window shoppers. How to segment your visitors to find tagger groups and hack the conversion formula.

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 Recent Publications

“Karl Lillrud is truly an amazing, inspirational Speaker on many different topics around eCommerce. His range of knowledge of eCommerce is second to none, and Karl’s input into the Event went beyond the call of duty. He’s not only a complete Professional, but to work with him was a great experience. The feedback we received from the audience on the day; and the other companies who participated in eCommerce eXpo Ireland was extremely positive. Karl’s also one of the nicest guys I’ve met in my 20+ years of business! If you are considering working with him, I would recommend him highly.”

E-Commerce eXpo

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