About

Ken Schmidt: Former Harley-Davidson Communications Leader | Speaker on Reputation, Differentiation and Customer Loyalty

Why Book Ken Schmidt?

Ken Schmidt helps businesses examine what makes customers remember them and choose them. Drawing on his work in Harley-Davidson’s communications and brand transformation, he explores the relationship between human connection, reputation, and a distinctive business identity.

Ken encourages organizations to look beyond descriptions of what they sell. His presentations challenge leaders to consider the experience they create, the stories customers share, and the behaviors that make a brand feel different.

Why Is Ken Schmidt Right for Your Audience?

Ken is a strong fit for sales meetings, leadership conferences, marketing events, and customer experience programs. Consider him when a business wants to strengthen differentiation in a crowded market.

Book Ken when your audience needs to:

• Clarify what makes their organization memorable
• Build more personal customer connections
• Look beyond product features in brand messaging
• Align behavior with the reputation they want
• Develop stories that communicate a distinct identity
• Recognize opportunities to improve customer interactions

Audience Takeaways

Depending on the program selected, attendees will leave:

• Clearer on the impression their business creates
• Ready to question a familiar brand message
• More aware of experiences that influence reputation
• Equipped with questions for developing a stronger story
• Focused on a customer interaction they can improve

Keynote Programs

Full Throttle

Ken explores differentiation and customer connection through lessons from Harley-Davidson. Ideal for sales, leadership, and service audiences.

Revving Up Reputation

Ken examines storytelling and the choices that shape how an organization is perceived. Ideal for marketing and executive programs.

Is Ken Schmidt Right for Your Event?

Tell us about your audience, the reputation you want to build and the customer relationships you want to strengthen. We can help select Ken’s most relevant program, discuss customization, and confirm availability and fee.

Contact The Sweeney Agency 1-866-727-7555 or [email protected] for more information on this speaker.