About Lynne Lancaster - Best-selling Author and Speaker on Generational Differences in the Workplace:
Lynne Lancaster is a savvy, engaging, and entertaining keynote speaker who delivers sparkling keynotes and workshops tailored to your strategic issues. She will provide guidance if you are struggling with generational gaps in recruiting, retention, or communication? Do you need to engage the newly-hired Millennials in the room - without turning off the Generation Xers and Baby Boomers? Are you looking for an insightful presentation on the hottest talent trends accompanied by practical, applicable solutions?
Baby Boomer Lynne Lancaster is one of today's foremost cultural translators. An expert on the generations, she is co-founder of BridgeWorks - a company that advises leaders, managers, and employees on how to conduct business more successfully by bridging generation gaps at work and in the marketplace. Her keynote speeches and workshops have enlightened and entertained high level audiences from many of America's best companies, including 3M, American Express, Best Buy, Citigroup, Coca-Cola, Lockheed Martin, and Wells Fargo - as well as from numerous public sector and non-profit organizations.
Lynne is co-author of the best-selling business books When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. A consistent favorite among CEOs, the book spent time on several best-seller lists and is one of only two titles published by HarperCollins in 2003 - that sold more copies each year since publication. Her latest book The M-Factor: How the Millennial Generation is Rocking the Workplace has already garnered a gold medal from the Axiom Business Book awards.
An engaging and savvy speaker, Lynne is also a sought-after expert on workplace and social trends. She has been a guest commentator on CNN, CNBC and National Public Radio. Her by-line has appeared in numerous publications such as The Futurist, Nation's Business and Public Management magazine. She has been interviewed for a wide range of national publications including The Wall Street Journal, TIME magazine, The Los Angeles Times, The New York Times, and The Washington Post.
Lynne created a highly successful trainer certification program, BridgeBuilder. The course has launched more than 120 trainers nationwide from such organizations as the Federal Aviation Administration, General Mills, Cisco, HealthPartners, KPMG, Lockheed, Michelin, VISA International and Wells Fargo.
Lynne is a Phi Beta Kappa, summa cum laude graduate of the University of Minnesota with a B.A. in English Literature. She earned her stripes as a management consultant - coaching managers and senior executives from major U.S. companies on decoding communication issues. Lynne's work with CEO and author Harvey Mackay resulted in five best-selling business books, including Swim with the Sharks without Being Eaten Alive. Lynne has served as an adjunct faculty member at the University of Minnesota's Carlson School of Management.
What Lynne Lancaster Talks About:
Managing Four Generations in Turbulent Times
Four distinct generations are working shoulder to shoulder in today’s business and nonprofit organizations each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the map and rules are being rewritten. Organizations are feeling the pain of generation gaps as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy.
Managing Four Generations in Turbulent Times demonstrates not only why it’s important to understand what shaped the generations and why they behave the way they do, but the challenges they face during an economic downturn. Learn about ClashPoints – areas at work where the generations are bumping up against each other and causing problems. Find out how generation gaps hit the bottom line. Learn what to do about the approaching talent gap; grasp the keys to retaining the generations you need the most; and discover how to convert this form of diversity from an obstacle into an opportunity.
Leadership – Bringing out the Best in Every Generation
Leading today is more complicated than ever before. Besides greater employee diversity, factors such as rapidly changing technology, an uncertain economy, mergers, closings, and layoffs have made today’s workplace more challenging than in the past. Leadership is not necessarily determined by one’s position on an organization chart or what’s on a resume. With roles constantly changing, being a leader can simply mean being reliable and responsible, regardless of age or rung on the corporate ladder.
From attitudes about loyalty to staying on the cutting edge, each generation brings unique leadership traits to work. While some try to figure out which generation’s way of leading is best, in reality no generation is better or worse, they’re just different. This program will help you identify the obstacles and opportunities for leadership within each generation and understand the potential impact everyone can make as a leader.
Make Way for Millennials
American business is in the early stages of being rocked by the arrival of a new and powerful
generation. Who are these kids? Millennials (born 1982 to 2000) – the first generation to rival Baby Boomers in population size – are showing up at work with their own set of attitudes, expectations and values. Techno-savvy, demanding and ambitious|they’re bringing with them an entirely new way of doing business. How prepared will Gen Xers, Baby Boomers and Traditionalists be to manage them?
Make Way for Millennials offers strategies for recruiting, retaining and motivating this influential new work force. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation’s talents, creative and pragmatic approach to the world of work.
Marketing and Selling to Four Generations
The best marketing teams and salespeople need an arsenal of tools to help them reach potential buyers and finalize sales. Among these is a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs and desires play out in the sales process. How do you find the
hot buttons? What messages will appeal to each generation?
These questions and more are addressed in a highly entertaining program that helps energize marketing gurus and salespeople and teaches sure-fire strategies for sharpening your
generational edge in the marketing and selling arenas. It shows audiences how generational insights can transform marketing campaigns and sales efforts. Generation gaps are everywhere, and businesses can gain a distinct competitive edge if they get to know who the generations are, what makes them tick, and how to make every generational connection count.
Attracting and Retaining Four Generations of Association Members
Associations exist primarily to serve their members. But serving is tougher today as key resources are shrinking and government has taken a diminished role in funding programs. In addition to these challenges, today’s associations are made up of four diverse and outspoken generations of members. While Traditionalists and Baby Boomers have been loyal attendees for a long time, Generation Xers and now Millennials are proving tougher to attract and retain. Putting on a great conference or convention is no longer enough.
The key is figuring out the right scale and combination of services needed to satisfy each generation of members. How do the expectations of each generation differ around engagement, working relationships time commitments, and returns they should expect from association membership? The ability to capitalize on each generation’s energy, expertise, and leadership potential has never been more critical.
Customer Service and the Generations
Getting to Give
You did a great job Lynne of explaining how history and each generation's experiences have affected how they approach their jobs - and what businesses can do to adapt to these different generational viewpoints.