Michael Treacy


About Michael Treacy - Speaker on Leadership, Corporate Strategy and Growth:

Michael Treacy is the President and Founder of Treacy & Company. He brings over 30 years of experience helping companies achieve market leadership.

Mr. Treacy's ideas about customer value propositions and growth disciplines have been used by companies across the globe to reshape strategies, bolster competitive positions and dramatically improve top and bottom line performances. Mr. Treacy's views have been shaped by his rich experiences as an academic at MIT, as an advisor to some of the most successful firms of the past decade, and as an entrepreneur who has established and led several successful firms. In his career he's encountered and surmounted almost every obstacle to achieving exceptional company performance and building extraordinary firms.

Michael Treacy's books have gained international attention. In the 1990's he showed how to gain a competitive advantage through value leadership in The Discipline of Market Leaders a New York Times best-seller. It outlines the principles of leadership in a competitive marketplace - focused on an unmatched customer value proposition delivered through a unique operating model design. Many companies large and small have adopted these principles to drive their own business strategies and build competitive advantage. A decade later in Double-Digit Growth, a Business Week best-seller, he proved how rapid, steady and profitable growth can be dialed up on purpose.

Now Mr. Treacy's radically different thinking is again leading the way, helping leaders assess the global opportunity - and face an unprecedented globalizing marketplace that brings with it an assault by upstart competitors who are smart, motivated and who take the long view. A former professor of management at the Sloan School of Management at Massachusetts Institute of Technology, Michael Treacy has published numerous articles over the past two decades in magazines and journals and is a frequent contributor to the Harvard Business Review. He is also currently engaged in a major research study to understand the performance discipline that allows certain companies to routinely achieve high performance - in growth, cost control, safety, or other important goals - while other firms struggle with uncertain results.

Mr. Treacy received his Ph.D. from MIT and his engineering degree from the University of Toronto. He has served as a board member for several leveraged buyouts and new ventures. Mr. Treacy resides in Needham, Massachusetts with his wife and three children.

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What Michael Treacy Talks About:

Growth No Matter What
Over the past two decades, most organizations have mastered how to improve quality, cut costs, accelerate product development, and strengthen value to the marketplace. But for many, growth remains a game of chance, determined as much by outside forces as by skill or discipline. It doesn’t have to be that way. Growth performance can be dialed up to steady and predictable rates and it can be a greater source of profits than cost cutting. What are your challenges to growth? Michael Treacy tailors his hard-hitting presentation to address them, replete with compelling case studies. He’ll show how to: imbed growth into the culture of the organization; identify the most attractive and achievable opportunities for profitable growth; decide what needs to be done first; set the plan to make it happen; create a superabundance of innovations that relentlessly bolster the value being provided to the marketplace; and improve the ability to market, sell and retain business. This presentation will lead to breakthrough results for leaders looking to grow no matter what.

Competing in an Age of Globalizing Markets
Globalization is a relentless march that will impact every industry, every job function and every market segment – though not at the same time nor in the same ways. Globalization of competition is both a threat to established leadership in developed markets and a once-in-a-lifetime opportunity for dramatic growth in developing economies. What does your future hold? Michael Treacy will prepare a presentation that looks at the global drivers of change in your industry and the opportunities and challenges they represent. He’ll reveal the strategies and tactics being used by companies who are on the offensive and succeeding. A sample of the issues he will address: how to blunt the impact of upstart companies; how to disable rise from the bottom strategy competitors; how to localize new markets effectively; how to organize around where the market is going, instead of where it has been; how to create an operating model that lashes together the best capabilities from around the globe; how to avoid the five common strategic mistakes companies make.

Tuning the Innovation Machine
With the competitive landscape changing on a weekly basis, the ability to orchestrate innovation swiftly and in sync with changing strategic priorities is more important than ever. Nimble is everything these days. How do the best companies innovate with consistent and successful results? What can you learn from them? How can you adopt and adapt their principles and tactics – to tune your innovation machinery to deliver critical improvements in customer value or go-to-market capabilities in record time? How can you anticipate a competitor’s challenge and deliver new value quickly to blunt their effort? Tuning an innovation machine begins with the end: what is your vision of where you want to be? Just as important, will you be leading the needs of the marketplace or behind the curve? Michael Treacy asks the questions that need answering before showing how to organize around a set of principles that are crucial to becoming a high performing innovation machine. Michael shows how to marshal your physical, intellectual, financial and human capital to develop a consistent and disciplined process that delivers innovation that keeps ahead of the competition.

Leading Growth-Obsessed Organizations
The leadership challenge of our time is to align talent and resources to create a culture that’s committed to growth through innovation. Michael Treacy helps leaders look closely at whether the organization’s structure reflects where the business has been or where the market is going. More than a plan, Michael will show leadership specific ways to engage the broader organization to identify, develop, and deploy a mass of innovations in what it’s offering – and in how the firm goes to market that exploit opportunity and compound upon each other to improve customer and shareholder value. Because each company and each industry presents a different set of challengs, Michael uses extensive research and client interviews to customize his compelling tools, frameworks and case studies to the specific needs of each audience. He delivers fresh thinking that hits close to home and will inspire the team to look at things differently. Michael shows how to rise to the growth challenge and engage leaders at every level to communicate an exciting vision of the future that drives the innovation that delivers growth.

National Policy for a Globalizing Economy
Market leadership in a global economy is the fight of a lifetime with nothing less than the national interest at stake. This presentation is meant to be a call to action for policy makers and shapers examining how the U.S. lost market leadership in key industries and what lessons we can learn to avoid a repeat. Michael arms the audience with the new rules of the global competitiveness and advocates the creation of national policies – that will ensure competitiveness, job gains, economic growth, international prestige and security. He looks at the role wage rates, labour productivity and fiscal policies play in the competitive landscape. Michael looks at how government can incent innovation through the competitiveness of domestic markets, ease of access to capital, labor flexibility, and modified levels of regulation. He suggests a more realistic view of immigration and beefed up commitment to education –  which will put the U.S. on a par with the nations turning out to be our most competitive challengers in the marketplace. Finally he suggests a re-evaluation of how corporate and individual tax policy affects where corporate headquarters, operations, and jobs are located.

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 Recent Publications

Double Digit Growth is business 'reality' at its best. It is a crash course in the most critical lessons in a manager's life. One of the most useful business lessons of the year!


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