Rocky Romanella


About Rocky Romanella - Former UPS Executive & Inspiring Speaker on Customer Service and Leadership:

Rocky Romanella pulls in audiences with real life stories from an illustrious career spanning nearly 40 years at one of the most recognized and admired brands in the world, UPS, and later as CEO & Director for UniTek Global Services, a mid-cap telecommunications solution company. Having led record sales efforts, rapidly building brands and managing teams through difficult restructuring events and developing a culture needed to integrate past acquisitions, he inspires audiences to create a unified company with one vision.

An expert in cultural integration, operations and engineering, while in executive roles Rocky successfully launched one of the largest re-branding initiatives in franchising history, The UPS Store, which revolutionized the $9 billion retail shipping and business services market. In addition to leading the global strategy of all U.S. and international retail channels, he was an integral part of the integration of many acquisitions, which became UPS Supply Chain Solutions with responsibilities in the U.S., Canada, Mexico, Latin America and South America and led UPS's entry into the healthcare industry as part of their supply chain logistics strategy. His responsibilities have also included overseeing nearly 72,000 employees throughout nine states. Rocky has experience in all facets of the UPS business operations. 

 For over three decades, Romanella held various management positions including hub and package operations and industrial engineering. He led project teams on numerous special assignments to develop customer solutions tools and processes for improving operational inefficiencies and was instrumental in generating revenue growth for UPS Supply Chain Solutions in North and South America. He is a winner of the UPS Chairman's Award for Excellence.

His book was released in March 2017, "Tighten The Lug Nuts: The Principles of Balanced Leadership." Rocky uses his over forty years of experience in supply chain, logistics and transportation, retail, sales and operational management at UPS, and his CEO and Director roles, to explore the ways a true leader can add value as a trusted advisor, mentor, and visionary who uses a process approach to lead the organization and its people to new levels of success. In an engaging, personal, and witty style, Rocky Romanella details how leaders must make their three major constituents equal priority by actively listening to their needs and building strong relationships.

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What Rocky Romanella Talks About:

Balanced Leadership
Great leaders rise to the top, but all need development and training along the way. Balance requires constant calibration – maintaining balance optimizes performance. The Balanced Leadership philosophy along with eight elements that Rocky calls the “Big 8” are key drivers of a successful business roadmap.

Key Take-aways:

  • Think like a customer by approaching each challenge as a true solutions provider
  • Feel like a valuable contributor by knowing your work and your team’s work matters and never compromising on safety
  • Act like an owner by understanding the business and your role in what leads to success

Why Values Matter
Unless you win the lottery, the truth is you are going to have to work at whatever it is you hope to achieve in your life. But, it’s how you face it that speaks to your character. Your true character is defined by your honesty of purpose. It is not only how you create your values, but also how you add value

When you do that you honor yourself and your values. Wherever your path takes you, know that your trustworthiness is your highest honor. For if you are a trusted leader, others will believe in your vision, mission and values, and trust in you enough to follow you, whether in business or on the battlefield.

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 Recent Publications

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Rocky inspired many to look inward and improve the way they operate their businesses and lead their team members

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