Sarah Robb O’Hagan


About Sarah Robb O’Hagan - CEO of Flywheel Sports, Former President of Equinox Fitness and Gatorade:

Executive, activist and entrepreneur, Sarah Robb O’Hagan is described by the media as everything from “Superwoman undercover” to the “Queen of the Jocks” - to the ultimate example of where fierce business woman, mother and fitness fanatic combine. Named among ForbesMost Powerful Women in Sports” and recognized as one of Fast Company’sMost Creative People in Business” - Sarah is an internationally recognized re-inventor of brands, but if you ask Sarah, she’ll say she’s in business to help individuals and teams achieve their potential.

Sarah was born in New Zealand - the first country in the world to give women the vote and home to the first man to climb Mt Everest. The pioneering spirit of her country cultivated Sarah’s drive and imagination for “what’s possible” - enabling her to found a movement she currently leads called “Extreme Living” - helping individuals, teams and businesses unlock their potential by discovering their own uniquely exploitable traits. Her book Extreme You: Step Up. Stand Out. Kick Ass. Repeat. released in 2017 (HarperCollins) draws on her own life experiences to show how you can find success by becoming your best you. She’s full of inspiring advice about how to bounce back from failures and to speak your truth.

Sarah’s career includes leadership roles at some of the world’s most iconic brands - including Virgin, Nike, Gatorade, and Equinox the world’s premier fitness lifestyle company, where as President she led the transformation of the business from a bricks and mortar health club to an “always on” fitness lifestyle partner - heavily enabled by technology and proprietary content through the creation and launch of the editorial content platform “Furthermore from Equinox”.

Prior to Equinox, Sarah served as Global President of Gatorade where she was widely known for transforming the business from a declining sports drink into a sports performance innovation company serving nutrition solutions to athletes of all levels. As described by Fast Company magazine, Sarah inherited a “flaming mess” when she took over the legendary Sports Drink in 2008, but through a courageous transformation that involved flying in the face of a deeply ingrained PepsiCo culture that had watered down the brand’s true positioning - Sarah and her team took the Gatorade brand back to its roots, and then re-imagined its future for a new audience of young, digitally savvy athletic teens.

Sarah’s career in the sports industry began at Nike where she was a key member of the team that launched the game changing innovation called Nike Plus, in collaboration with Apple. This was the world’s first digital-tracking device for runners that created a global social collaboration platform for fitness enthusiasts - and in many ways birthed the fast-growing technology movement now known as the “Quantified Self.”

Sarah started her career in the airline industry as a marketing executive at her country’s national airline, Air New Zealand. In the early 90s she moved to Virgin Atlantic Airways where she became known for her breakthrough marketing campaign in collaboration with the Austin Powers movie -  where she rebranded the airline “Virgin Shaglantic” for a number of weeks, launched the world’s largest internet “event” for its time, and turned a 747 into a flying showcase of the entire initiative.

Sarah is a passionate advocate for an active lifestyle and believes the lessons learned from sports and fitness can be applied to improve performance in the work place. She has served on Hillary Clinton’s U.S. State Department Council to Empower Women and Girls through Sports, and is a trustee of the Women’s Sports Foundation. She is also an active member of the World Class New Zealand Network - as she remains committed to helping the country’s development, international competitiveness and economic growth.

Throughout her career Sarah has been recognized for her many achievements. Recent honours include being named among Forbes magazine’sMost Powerful Women in Sports” (2015 and 2009), being designated one of the “Most Creative People in Business” by Fast Company (2012), and being named to the Top 40 Under 40 lists by the Sports Business Journal (2009, 2011, and 2012), Sports Goods Business (2010), and Crain’s Chicago Business (2010). and Ad Age magazine’sWomen to Watch” (2010). In 2014 Sarah was awarded the Sir Peter Blake Trust Award for outstanding leadership.

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What Sarah Robb O’Hagan Talks About:

Sarah’s talks are a highly energetic and entertaining challenge to audiences to disrupt themselves to reach their highest potential.

Get Out of Line: Step Up, Stand Out, & Succeed
When Sarah Robb O’Hagan was starting out as a marketing associate with the Virgin Group, her CMO abruptly left – creating a vacuum in the department. After identifying a lack of leadership, Sarah drafted a 30-page marketing proposal, slipped it under the company President’s door – and immediately got promoted. Sarah’s career has taught her innumerable lessons about succeeding in life and business, but the most important is this: You don’t get promoted for just showing up and doing your job – you have to get out of line to deliver more for the team and stand out.

With this speech, Sarah outlines why giving is receiving, how problem solving is the single most important thing you can do to get ahead, why you need to take risks and “crash more” – using failure to fuel personal growth – and how to amplify your unique strengths to create growth runways.

Extreme Focus, Extraordinary Results: Modern Teamwork
Sarah Robb O’Hagan has a strong track-record of implementing game-changing innovation and growth strategies as President of Equinox and Gatorade. With this talk, she explains why turnaround success stories are not the result of one person’s vision, or a team of all-stars – but rather an expertly pieced together team of uniquely focused skill sets working together to create the future.

With anecdotes from her days working for highly team-oriented corporate cultures (including Nike and Virgin) – as well as insight into the strategies she used while leading major global companies, she describes what it means to build and contribute to an “extreme team” how to work through intergenerational workforce dynamics, and how to bring out the best in others.

Change the Game by Playing Your Own: How to Build an Unbeatable Company
When Sarah Robb O’Hagan became the president of Gatorade, she inherited what the media called a “flaming mess.” Profits and market share were down, and the press was even worse. Instead of fighting the competition for existing market share, Sarah decided to change the game – to reframe the entire category in order to play to Gatorade’s specific strengths. In taking this approach she successfully turned around the core business and created new runways for growth through new product lines.

With this talk, Sarah explains how the business environment has changed – with barriers to entry being lower than ever – and how businesses must adapt in order to play at the edge of their potential. She explains why changing the game means playing by your own rules, why it’s so important to lean into to your organizations unique history and capabilities, and how despite seeming counter-intuitive – ignoring the competition and conventional wisdom actually breeds success.

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 Recent Publications

She was amazing!!! We could not be more pleased.


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