Scott Deming


About Scott Deming - Thought Leader on Branding & Customer Service:

Scott Deming is a highly accomplished senior executive with more than 30 years of success within franchising, food & beverage, automotive, healthcare, retail, pharmaceuticals, financial and professional services, technology sectors and more. He leverages extensive brand development and strategic planning experience to improve an organization’s standing - while implementing innovative solutions to support growth. Scott has proven his ability to build and motivate teams while developing unparalleled customer experience, innovation and leadership initiatives with his internationally acclaimed keynote presentations, training sessions and consulting arrangements.

Scott works with companies spanning any industry with current clients including Kansas Hospital Association, Canadian Association of Fairs & Exhibitions, Hershey Foods, Pfizer, Delta Airlines, Verizon Wireless, General Motors, Farm Credit Bank, AT&T and PriceWaterhouseCoopers.

Scott works closely with clients to identify core requirements - and develops solutions with an emphasis on culture transformation, employee motivation and engagement, and corporate goal attainment - drawing on 30+ years of corporate experience. Key indicators of his success are represented by his training and workshop sessions that have been considered so impactful, that The Vision Council issued CXO Certification to all attendees; his consultancy input to a national manufacturer recognized in supporting the company’s achievement of record sales figures; and assisting a Verizon Wireless subsidiary franchisee with customer service improvements which resulted in an 80% increase in sales.

From 1986 to 2003, Scott managed his own advertising company, establishing Deming Advertising and building a client portfolio prior to a company merger in 1991. By 1993, Scott had negotiated a buyout and returned his company to standalone status, re-branding the business as Ryan Communications Inc. He worked with B2B and B2C companies to formulate advertising solutions and grew the business to 70 employees and $30 million in annual revenue.

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What Scott Deming Talks About:

Emotional Branding and Ultimate Customer Experience
“What do people think of when they see or hear your name? Think about this question very seriously. In other words – How Powerful is Your Brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.

Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says – “It is these evangelists who will take you to the Promised Land.”

A few highlights from the “Ultimate Customer Experience Process” include:

Who Are You? What do you do? What do you sell? Are you in the product and service business serving people, or are you in the people business offering the most unique, one-of-a-kind personal and professional solution? Do you sell stuff, or do you sell something much more meaningful? You will soon discover the truth! Creating a Cult Brand and a Cult Community. Learn how to connect with your customers at a whole new level, how to meet their emotional needs and how to literally change customer behavior. You are on your way to becoming irreplaceable in the minds of your customers! Emotion Sells – Not Features and Benefits. Over 90% of every decision and every purchase we make is based on emotion. Learn the real process for communicating on an emotional, authentic and transparent level. Empathy – The Secret to Life! By simply putting yourself in your customer’s shoes, you will immediately change your offering and how you offer it. Learn how to make every interaction and transaction a sincerely meaningful one!

Scott Deming is a seasoned communications and marketing professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. Now, he transcends the traditional “Brand Building” concept to a unique and unexpected level with the highly popular “Creating the Ultimate Customer Experience” presentation.

Powered by Purpose – A Guide to Unique and Effective Leadership
Most companies have a mission statement, but it’s merely a well written paragraph, mounted on the wall of the conference room and visible on the company website. Very few organizations live that mission statement, because it was written by a few people at the top who thought the words would resonate with their customers, with very little thought put into where the words came from.

In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he challenges you and every attendee to “understand your values and where those values came from, and how those values dictate your decisions and drive you to your purpose”. Next, he shows the process for surrounding yourself with people who share your values and desire your purpose. This does not mean to surround yourself with yes men and yes women. In fact, Scott discusses the importance of tossing out ego and welcoming healthy debate and contrary ideas.

Case studies will be discussed, corporate heroes will be highlighted and proof will be shown, that companies without a purpose-driven and value-oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

During his presentation, Scott will help you:

  • Define your values
  • Understand where those values came from
  • Understand the difference between functional purpose and mission purpose
  • Understand the importance of staying true to your values in the face of temptation or profit
  • Recognize employees and colleagues who’s values are either aligned with your values or out of alignment

Scott Deming is a seasoned business professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. He has helped managers and executives from just about every industry, across the globe, become stronger, more effective leaders.

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 Recent Publications

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