About Terri Sjodin - Entrepreneur, Best-selling Author and Sought after Leadership Speaker on Communication:
Terri Sjodin is the Principal and Founder of Sjodin Communications. She is one of America’s most highly sought after female leadership speakers - who has trained and motivated thousands of people from around the globe. Her combination of academic communication theory, field research and practical street sales experience, collected during thousands of coast-to-coast business presentations - cast Terri in the leading role of advising today’s professionals on becoming more polished, persuasive presenters and adapting to the changing marketplace.
Terri's unique specialization is advancing the persuasive presentation skills of professionals. She is the author of the national best-selling book, Small Message, Big Impact (Penguin/Portfolio, 2012), which hit the New York Times Hardcover Advice & Misc. best-seller list, Wall Street Journal Hardcover Business best-seller list, and USA Today Money best-seller list. She is also the author of the highly acclaimed book, Scrappy: A Little Book about Choosing to Play Big (Penguin Random House/Portfolio, 2016) and New Sales Speak – The 9 Biggest Sales Presentation Mistakes and How to Avoid Them (John Wiley & Sons, 2006).
As follow-up to New Sales Speak, Terri undertook a new project 18-months ago - to determine if the original mistakes were still the biggest and if so, Why? If not, Why Not? As part of the project, she began working on a formal research study - exploring issues that impact sales presentation effectiveness in today’s market. The research results report will be released in January, 2020. So far, the findings have been fascinating - and Terri will share this new content in future keynote, seminar and workshop programs.
Over 20+ years ago, Terri went into business for herself - building Sjodin Communications in Orange County, California from a spare room in her home. Today, Terri’s clients include an impressive list of Fortune 500 companies, industry associations and academic conferences. Her consulting practice has taken her from her house, to the US House of Representatives, where she has served as a keynote speaker and/or consultant for the US House of Representatives GOP Retreats - addressing approximately 235 Congressmen and Women. This has led to additional invitations to present and coach leadership on The Hill on multiple occasions.
In June of 2007, Terri was named one of the Top Five Women in Business by the Orange County Business Journal at the distinguished WIB awards. This award is presented in recognition of exceptional professional accomplishments, including business success, contributions to industry, and the Orange County community.
Beyond her success as an entrepreneur and author, Terri is a frequent guest on radio and television talk shows throughout the country - appearing on The Today Show, Bloomberg, CNN, CNBC and many major network affiliates from ABC, CBS, and NBC, FOX, cable and radio.
Terri graduated from San Diego State University with a Bachelors of Arts Degree in Speech Communication. Before forming her own company, Terri was a top sales producer with both The Achievement Group and Resource Dynamics.
Terri is a “high content” speaker - her approach is fresh, real-world and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods and tips - that the audience can use immediately to get results. Many consider Terri to be today’s sales professionals’ speech coach.
What Terri Sjodin Talks About:
Small Message, Big Impact: The Elevator Speech Effect
Don’t just think of an elevator speech as a generic tool you use in chance moments – consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.
Perhaps you want to promote an idea, a project or a concept. Maybe you are looking to create a more intriguing presentation to sell a product or service that will help you access more challenging decision makers.
How do you sell, persuade or move people to action? What actually makes you a person of influence? A vital element in moving people to action and creating influence – is your ability to build and deliver a thought provoking presentation.
From elevator speeches to formal sales presentations you can craft a more compelling message – one that is persuasive rather than just informative.
In this session the audience will gain an understanding of:
- How to build and deliver an effective 3-minute elevator speech
- How to develop a persuasive case outline for any length presentation
- How to re-purpose your existing presentation content to create a new message
- The 6 most consistently effective arguments in today’s market
- The 3 benchmarks of a great presentation
- How to employ the elevator speech effect and more!
New Sales Speak – The 9 Biggest Sales Presentation Mistakes and How to Avoid Them
Learn what the 9 biggest sales presentation mistakes people make – and how you can avoid them. In this “must-attend” session, Terri will show you how to build and deliver a more polished and effective sales presentation – one that is persuasive rather than just informative. The focus will be on developing verbal communication skills for greater impact with clients – including how to develop a more creative style and hot tips on visual aids, body language, closing and more. Terri will share ideas from her book New Sales Speak.
The audience will gain an understanding of:
- The 9 biggest mistakes people make when presenting and how to avoid them
- How to make your presentations persuasive rather than just informative
- How to sell yourself through building and delivering a strong “case” for your message
- How to present more effectively – whether one-on-one or one-on-one-hundred
- How to develop and maintain credibility and a dynamic, memorable presentation style
- How to avoid “strange” body language and gesturing
- How to channel fear and anxiety to work for you vs. against you – when public speaking and presenting
- How to craft an intriguing 3-minute elevator speech
The Scrappy Advantage… It’s about Choosing to Play Big!
In today’s competitive market, it takes more than just showing up, more than persistence – more than just having a dream to reach your goals. Sometimes you have to roll up your shirt sleeves and get a little scrappy and creative – to earn the right to be heard! This is a popular breakout session to follow the Small Message, Big Impact material.
The American Heritage Dictionary defines “scrappy” as “…full of fighting-spirit.” The impetus of a scrappy mindset might begin when a person (insert you) has a specific goal with a specific challenge to circumvent – most likely within a certain time frame. Terri will share research, interview material and incredible stories from a variety of people from different industries – who have pulled off seemingly impossible wins or achieved crazy, fun goals. This session will give you tactical ideas to help you execute on your vision of what you can accomplish… once you decide to get scrappy.
How to Build your Persuasive Case
Has your sales presentation become far too informative versus persuasive? In this breakout session, Terri will show you specific how-to’s for developing logical persuasive arguments in the body of your sales presentations – including strategies for handling objections. This is an interactive breakout session to follow the New Sales Speak keynote.
The importance of strong communication skills cannot be overstated in today’s business world. Terri shows us how to enhance our ability to reach even higher goals through more persuasive communication.
CEO, FIDELITY NATIONAL FINANCIAL, INC.
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