Cheryl Cran


About Cheryl Cran - Author and Speaker on Leadership & Future of Change in the Workplace:

Cheryl Cran is the Founder of NextMapping™/, and CEO of parent company Synthesis at Work Inc. She is author of nine books on the ultimate leadership skills needed to be future of work ready - and is recognized as the #1 Future of Work influencer by Onalytica.

Her books include the 2nd edition of "NextMapping - Anticipate, Navigate & Create The Future of Work" - with companion workbook. Other titles include “The Art of Change Leadership - Driving Transformation In a Fast-Paced World” (Wiley 2015), “101 Ways to Make Generations X, Y and Zoomers Happy at Work” (2010).

Cheryl’s future of work thought leadership has been featured in publications such as Huff Post, Forbes, IABC Magazine, Law Magazine, Metro New York, Entrepreneur Magazine, Readers Digest, CBS Online, NBC Online, Fox Online and more.

For over two decades Cheryl has built a reputation for delivering extraordinary value to clients that include AT&T, Bell Mobility, Omnitel, Gartner, British Telcomm, Manulife - as well as mid-sized companies and entrepreneurs in industries that include technology, health, agriculture, finance, insurance and more.

NextMapping™ was developed as a proprietary business solution brand that encompasses all of Cheryl’s work and research on the future of work - and the leadership needed to navigate change in the workplace. It’s time to not just hear about the future but to use NextMapping™ to get there! Technology in the workplace must be used to prepare for the future with a focus on how technology can enhance outcomes for people.

The common theme of all of Cheryl’s life’s work is a ‘people first’ and digital second approach to create a more human future - helping companies to build the leadership capacity needed to ‘change the world through business.’

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What Cheryl Cran Talks About:

Navigating What’s Next in the Post-COVID Economy
No one predicted a global pandemic in 2020 would upend the entire way we work and live. What WAS predicted by futurists was a remote work reality, an automated reality and a new way of leading in the future of work. The best way to predict the future is to focus on the now and look at patterns to look at ‘what’s next’. There is no going back to ’normal’ there is only preparing for and creating the future.

In this virtual keynote you will learn:

  • A look into the future and ’next normal’ of work including hybrid work set ups
  • Case studies of companies who are shifting to ‘virtual’ workplace as their new normal
  • A model on how leaders and teams can change and adapt quickly to ongoing disruption and change
  • The top 5 skills needed by leaders and teams to increase agility and adaptability
  • How to leverage technology to maximize team communication and performance
  • How to use the PREDICT model to navigate what’s next for your business and industry

The Future of Leadership
Inspiration, insights and models on how to be a future ready leader. Never before have workplaces had so much ambiguity, uncertainty – and constant change. Workers are challenged with doing more with less, learning at the speed of disruption – and working with diverse situations. There is a massive opportunity for leaders to create the future for themselves and their teams. With the increase of digital transformation, there is a calling for leaders to be connected, empathetic – and inspiring for their teams.

Attendees will leave this session with:

  • The most recent and up to date research on the future workplace – and what it means for leaders today
  • Statistics and sentiment analysis on worker attitudes – and what workers want today and in the future from their leaders
  • Leadership models on the ‘me to we’ mindset – and mapping the future of the leadership journey
  • Tips and strategies – on how to leverage leadership mastery to increase the attraction and retention of top talent
  • Inspiring ideas that can be put into immediate action – to increase employee motivation and engagement
  • Practical daily actions to help leaders feel energized and to help their teams – to be inspired and excited to create the future of work

The Future of Work is Now–Are You Ready?
Trends, insights and research on the Future of Work. Employee engagement, creating future ready leaders, attracting and retaining top talent – are all elements that are rapidly changing and impacting the way we work and how we need to change to meet the challenges of the future workplace today.

This keynote will provide researched global business insights, thought provoking, creative, leading edge ideas and strategies on how leaders can take immediate action to increase team buy in – adaptability and execution NOW as we head toward 2030.

Attendees will leave this session with:

  • A look at the trends and technologies shaping the future workplace today
  • Ideas for leaders and their teams to adapt their personality style and leadership style – to the fast changing workplace“How” to successfully work with and engage the multiple generations in the workplace
  • Insights into how leaders need to adapt to the ever-changing reality of worker attitudes and shifting attitudes – on loyalty, job satisfaction and how work is done
  • Mindset model on how to navigate the fast pace of change – as we head to future of work
  • Research on the multiple intelligences needed to navigate the future of work
  • Case studies and examples – of progressive companies and leaders on the cutting edge of creating innovative future ready workplaces
  • Strategies on how to get everyone on board with the overall future vision – build excitement for the company’s direction and create commitment and buy-in to taking action today and for the future

The Best Way to Create the Future is to Map It
Map your future with creativity and agility. Many disruptions including government shifts, global disasters, mergers and acquisitions, artificial intelligence, robotics, and changing worker attitudes – is causing the need for leaders to be able to map the future of work for their company and for their teams. The type of leadership that is needed during these fast-paced times is the ability to flex in times of flux. Agility, adaptability and innovation are key attributes – that will help leaders to drive the change and transformation needed to get to the future of work. This future of work keynote provides insights into the future of work and strategies to proactively map the future as a leader. Dynamic ideas and creative approaches to help build future ready leadership – that drives transformation toward the future of work.

Attendees will leave this session with:

  • Insights on the impact of AI and robotics on your industry locally and globally
  • A bi-modal model on how to leverage the best of what’s working now – with data from future trends research
  • Case studies of organizations that have successfully mapped their future by being on top of trends and future of work
  • How to harness the ‘people first’ principle of future workplaces – and a look at leaders who have leveraged technology to enable extraordinary value for clients and employee experience
  • A ‘what needs to change’ and ‘what will never change’ checklist to help prioritize strategic actions towards future of work inspiration ideas and a ‘map’ of the future – for self/teams/business that can be put into practical application right away
  • NextMapping™ model and steps to create your future for self/business

Future Ready Teams–How to Create Agile, Adaptable & Innovative Teams
Agile, flexible and innovative teams are the Future of Work. This future of teams’ keynote provides dynamic insights into the future of teams – and how team structure is morphing to meet the real-time disruptions and demands of the fast changing world. Research shows that small teams – with highly motivated and engaged individuals are able to innovate and execute very quickly. The impact on business with high performing teams is faster ideas to market, nimble solutions for client experience – and ultimately competitive advantage.

Attendees will leave this session with:

  • The latest research on team dynamics needed for future of work
  • Statistics and data on the best future of work structure of a team – the best mix of personalities, aptitudes and more
  • Strategies for team members to build a ‘me to we’ future of work attitude
  • A mindset model on how to shift towards a ‘shared leadership’ team culture
  • Ideas on how to cross collaborate, break down silos – and innovate across the business
  • How to create agile, adaptable and innovative teams
  • Inspiration and plans to ‘map out’ what’s next for your teams to be future of work ready

The Future of Attracting & Keeping Top Talent
Trends, case studies, and creative ideas on recruiting and retaining talent. The Fortune 500 CEO’s surveyed state that even with the age of robotics they are planning to continue to seek and hire talented people – well into 2020 and beyond. The competition for attracting top talent is increasing, and as quickly as people are being hired and trained – other industries are approaching and poaching talent. In addition, the increase in freelance and entrepreneur opportunities for millennials is making the talent search even more challenging.

What can companies do? What do leaders need to do to win the war for talent?

In this keynote, you will learn how to map out a strategy and plan on how to attract top talent – and how to retain them for longer than average time frames.

Attendees will leave this session with:

  • The latest research for your industry on future trends – for attracting and retaining top talent
  • Insights into current reality of finding and keeping good people – the stats and the best practices
  • Innovative ideas on finding the right people that are suited for your industry
  • Creative ideas and examples from global companies – who are winning the war for talent
  • The top ten ‘attractors’ of what top talent want when looking to work for a company
  • How to be a company that ‘attracts’ talent – including having transformational leaders and creating a culture that focuses on shared leadership
  • The number one reason people leave an employer – and how to fix it
  • A greater understanding of why investing in recruiting alone is a no-win approach
  • Creative solutions that you can put into place right away to increase your wins in attracting and keeping top talent

The Art of Change Leadership – Driving Transformation in a Fast-Paced World
The increasing fast pace of change requires a culture where everyone is a change leader. Everyone in the workplace is working in times of intense technological innovation – and dealing with ongoing rapid change and disruptions. The key is how to inspire and engage everyone to be ‘leaders of change’ – and to dynamically increase innovation, collaboration and success for everyone in the company and for the business overall.

This presentation focuses on how each individual can harness their own inner abilities – to lead change and personal leadership in a positive and proactive way. This keynote is based on Cheryl’s book “The Art of Change Leadership” (Wiley 2015).

Attendees will leave this session with:

  • Further insight into how fast change is impacting the speed of work – and how leaders need to build adaptability to the new reality
  • A shifted perspective on how individuals can harness positive stress – and leverage time in an increasingly fast-paced work environment
  • A clear understanding of how each generation views change – deals with change and strategies to improve change responses and actions
  • The change cycle and how to use this model to lead change for self and for others
  • Insight into their own personal change behaviours and tools to leverage their individual ability – to adapt more quickly to ongoing change with a positive approach
  • Tools to lead change with multiple perspectives – including emotional intelligence, generational intelligence and energetic intelligence
  • A change leadership ‘next map’ – that will outline your subsequent steps to creating the future that you want to create

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 Recent Publications

  • cheryl cran communication book7 - Cheryl Cran
  • cheryl cran communication book8 - Cheryl Cran
  • cheryl cran communication book6 - Cheryl Cran

Cheryl's content was perfectly timed for our group of C-Level executives - as it helped them organize a conference full of ideas into a concrete strategy to move their organization forward. Her message was the perfect balance of research, relevant ideas, enlightening looks into the future - as well as preparing for future disruptions.

Executive Director International Salon Spa Business Network

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