Nicholas J. Webb


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About Nicholas J. Webb - Best-selling Author, "What Customer's Crave" on Innovation and Consumerization, Expert on Healthcare and Future Trends:

Nicholas J. Webb is a number one best-selling author and is one of the most popular Innovation, Healthcare, Future-trends, Technology, and Customer Experience speakers in the world. Unlike most innovation speakers who have never actually invented anything and have no real-world expertise in the area of enterprise innovation, Nicholas is a multi award-winning inventor of technologies ranging from one of the world’s smallest medical implants to a very successful line of educational and fitness products.

Nicholas has been selected as one of the Hottest Keynote Speakers for 2019 by the ITA Group. Nicholas earned this recognition by providing highly customized keynote presentations for some of the top organizations in the world.

Nicholas serves as an Adjunct Professor at Western University of Health Sciences, and as the Director for the University’s prestigious Center for Innovation. For his many contributions to healthcare, WesternU has recently awarded Nicholas his Doctorate of Humane Letters (Hon.).

As a technology CEO, Nicholas owns and operates several technology companies in both healthcare and consumer goods. As a Certified Management Consultant (CMC), he works shoulder-to-shoulder with boards of directors of multi billion-dollar companies to assist them in building future-ready organizations. His best-selling books include: The Innovation Playbook, The Digital Innovation Playbook, Invent Stuff, and his current number one best-seller, What Customers Crave, and The Innovation Mandate - The Growth Secret of the Best Organizations in the World was released to bookstores worldwide, September 2019 - and acclaimed with #1 new release status on Amazon. Nicholas hasn't stopped, with his forthcoming book The Healthcare Mandate - How to Leverage Disruptive Innovation to Heal America's Biggest Industry - scheduled for worldwide release Fall 2020. Mark your calendars now!

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What Nicholas J. Webb Talks About:


Many organizations see the future as fuzzy, amorphous, and intimidating. The good news is that the future is predictable – and its’ going to be amazing! In this powerful talk, world-renowned futurist Nicholas Webb will take your audience on an exciting journey into the future, both near and far.

In this powerful talk, Nicholas will take the complexity of future technologies and make it approachable, understandable, and real. Customized to be highly relevant to your industry, Nicholas will help you successfully blaze your trail to an amazing future.

The future is bringing four-well defined building blocks or shifts, the impact of consumerization, connection architecture, disruptive innovation, and new economic models. When you understand these building blocks, your organization will be able to connect these trends to your organizational strategy to ensure your enterprise success.


How the best organization’s in the world leverage the speed and depth of disruption to drive sustainable growth and value. Building A Culture of Innovation – in order to drive a world-class organization, you need to build collaborative enterprises that drive growth, innovation, customer value, and quality of work life. The Future and Innovation- four key trends will drive the future: disruptive innovation, connection architecture, consumerization, and new economic models. Understand and leverage these trends to drive growth and enterprise value.


Recent studies suggest that nearly 90% of the top-performing organizations in the world are using Customer Experience Design (CXD) to drive sustainable growth & profit. Learn how to apply these new principles to increase revenue by as much as 30% without a dime spent on advertising or promotion.

The best organizations in the world deliver exceptional experiences to their customers, and they’re doing this by building organizational cultures that put the customer first. In addition to boosting profits, this commitment to the customer drives quality of work life and the ability to attract and keep the best talent.


There are two things to know about the future of healthcare, it’s very predictable and it’s awesome! Understanding the future of healthcare will empower you to hardwire industry-leading insights into your organizational strategies.

The future of healthcare will be massively impacted by enabling technologies leveraging everything from artificial intelligence, predictive analytics, augmented reality, and anticipatory wearable technologies, just to name a few. Understand the trajectory of change, so you can participate in the future of healthcare.

Patients view healthcare as a consumer product, yet many organizations are not delivering on this fundamental expectation. The best healthcare brands, hospitals, and clinics are leveraging the power of Patient Experience Design (PXD) to drive sustainable growth, profit, and patient satisfaction.


Learn the new science of marketing – from the author of the number one best-selling book on marketing, What Customers Crave. World-renowned innovation expert and corporate strategist Nicholas Webb will take your audience on a journey through the new science of marketing mastery. After three years of research Nicholas identified the three success drivers of the best brands and sales organizations in the world. Based on his number one best-selling marketing book, this talk provides a playbook to drive unprecedented sales and profit. Takeaways include:

  • The great news about Disruptive Innovation
  • Marketing to the Five Customer Touch Points
  • The new science of “Prospect Personification”
  • Eliminate Digital Deflection and drive 30% More Revenue
  • Understanding the four Disruption Shifts to drive growth
  • The Three Simple Takeaways that drive The Best Organizations in The World

Most executives are relying on millennial stakeholders to help them stay on track with emerging technologies. Unfortunately, the new leader must understand the trajectory of change as it relates to technology, social communities, connection architecture and disruptive innovation. Leaders cannot lead what they do not understand. In this powerful keynote you will learn.

  • How to attract and keep the almighty millennial talent
  • How to create an innovation culture
  • The new market comprised of social communities not market segments
  • Understanding how to engineer the consumer experience
  • How enterprise social networks drive 40% better returns on strategy
  • Engaging stakeholders using game mechanics and socialization
  • How to lead into the future

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 Recent Publications

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Are you ready to take your creative ideas from 'incremental' to 'disruptive' or even 'destructive'? Nick Webb is right when he says Innovation is not a bumper sticker - you have to do something to make it come to life.

Pfizer Innovation

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