Making the Speaking Business More Customer Focused

Creating Significance: How to Sell Young People on Hard Work by Cam Marston


About Cam Marston

Cam Marston is the leading expert on the impact of generational characteristics and differences on the workplace and the marketplace. As an author, columnist, blogger, and lecturer, he imparts a clear understanding of how generational demographics are changing the landscape of business. Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations, for over 15 years.


Have you ever heard that kids these days don’t really want to work? Do you often feel that way yourself?

Our guest in the latest episode of “What’s Working with Cam Marston” would disagree. Sid Sexton, founder and president of Daphne, Alabama-based Sexton Lawn & Landscape, has made a living – and a thriving business – off selling young people on the benefits of hard work, and watching them succeed at it.

Lazy millennials? “That has not been my experience,” Sexton says.

Sexton, a former college soccer player and U.S. Coast Guard veteran, started his landscape business 15 years ago after relocating to coastal Alabama from Hawaii, where he’d been stationed and where he managed the landscaping at a shopping center for a property management firm after leaving the service.

In addition to providing quality service to his clients – the company’s brand promise is “to provide a worry-free customer experience, with easily accessible landscape service,” he says – Sexton sees his company as a platform to help young employees succeed.

“Everyone wants to be part of a team. Everyone wants significance,” he said. “That’s what I’m trying to give them – significance, meaning.”

They do it through a tiered system that provides employees with not only landscaping training, but leadership training – complete with required reading and tests – as well as mentors who will help them learn the ropes. The goal, he says, is not only creating good employees, but creating leaders.

Sexton shares with us how his tiered system works, a sampling of the required reading he gives his employees, why creating obstacles for employees is a route to joy, the effects that technological advances are having on the landscaping industry, how the needs of his customers differ, and why the 2008 recession was just the kick in the rear that he needed.

“I think that’s really where it turned for me,” Sexton says. “I tell people I’m a 15-year overnight success.”

To Learn more about Cam contact [email protected]

Derek Sweeney is the Director of Speaker Ideas at The Sweeney Agency. www.thesweeneyagency.com. For 15 years Derek has been helping clients find the right Speakers for their events. Derek can be reached at 1-866-727-7555or [email protected]