Making the Speaking Business More Customer Focused

What Makes a Great Closing Speaker?

After 2 or 3 days of content, you need to send people away with an emotional connection to what they have just experienced. All that data over the previous 2-3 days will be further diluted if you end with another data presentation. Instead, consider ending with a powerful story that appeals to people’s emotions and can be connected back to your theme or conference goal. People remember great stories months and even years after hearing them, and if that story is connected to your theme or key message, they will remember that too.

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