Cliff Eala
About
About Cliff Eala - Behavioural Strategist | Author:
Cliff Eala uses behavioural and data sciences to drive positive behaviour change among customers and employees as CEO of BS Works. His work directly impacts revenues and workplace productivity.
Cliff built and sold a software company in 2007, built and grew an intelligent lighting and IOT company across 10 countries in Asia, and was board director at Magenic Manila from inception until its 2021 acquisition by NASDAQ-listed Cognizant. He is board director at UnionDigital Bank and several other finance and technology firms.
He authored the book Sh*tty Places & Selfish People, 7 Rules of Engagement.
Cliff has a Master's in Behavioural Science (with Distinction) from the London School of Economics, an MBA, and a Master's in Philosophy from the University of Navarre (Spain). He has two undergraduate degrees in Socio-Legal Sciences and Philosophy (with Distinction).
He has conducted a large scale randomised controlled experiment across 74,000 electric utility customers for his dissertation on Behavioural Nudging for Prompt Payments.
Topics and Audience Takeaways
What Cliff Eala Talks About:
AI and the Changing Consumer
Today’s consumers are traversing different paths as they search for products, compare product features, benefits, and pricing, and evaluate options. Retailers are adopting omnichannel strategies and doubling down on personalisation with behavioural AI in response to these behavioural changes.
But, the success of these customer-facing innovations requires a focus on what people do and why they do what they do.
A granular behavioural map will uncover points of intervention you never thought of and present opportunities to use behavioural AI to remove the friction throughout the consumer shopping journey.
Make Strategy Stick with 5 Powerful Behavioural Design Steps
Your performance scorecard is just fancy paperwork without behaviour change.
Unfortunately, many stop at scorecard measures without working on behaviour change the execution requires. This keynote will show you 5 steps to make strategy stick.
5 Steps to Beating Thinking Traps in Decision Making
Decision making is a complex process that involves critical choices about priorities, trade-offs, measures, programmes, and budgets. Rationality dictates that we consider and weigh all relevant information appropriately when making decisions.
Still, behavioural decision science evidence and personal experience show that factors beyond rational information bear on our decisions.
This keynote helps leaders examine judgments behind assumptions and conclusions, distinguish between data and evidence, counter biases with debiasing techniques and choice architecture, and enhance the incisiveness of their decision-making process.
Behavioural Economics for Business Executives
While traditional economics underpins many business strategies, this keynote dives into the cracks where real humans live.
We’ll explore the dual-process model of decision-making and how our intuitive and reflective systems clash and collaborate in shaping choices. Expect a tour of mental shortcuts and cognitive biases that dominate many of our decisions.
Recent Publications
Cliff’s talk made us rethink our approach to retention. He showed that it’s not just about job satisfaction or commitment. Things like friend groups and travel time can make people leave or stay. Super insightful and grounded in research
Chief Operating Officer, Inspiro
