About

Cliff Eala: Behavioural Strategist | CEO of BS Works | Speaker on Decision-Making and Behaviour Change

Why Book Cliff Eala?

Cliff Eala helps organizations connect strategy with the actions people actually take. A behavioural strategist, entrepreneur, and CEO of BS Works, he applies behavioural and data sciences to questions about customers, employees, and business performance.

Cliff’s presentations focus on the gap between a stated intention and an observable behavior. Drawing on business experience and behavioural science training, he encourages leaders to examine friction, assumptions, and the environments that influence choices. His message is useful when a plan depends on people adopting new habits.

Why Is Cliff Eala Right for Your Audience?

Cliff is a strong fit for leadership meetings, transformation conferences, marketing events, and customer experience programs. Consider him when your organization wants to understand why a strategy is not translating into action and what could change that.

Book Cliff when your audience needs to:

• Turn strategic priorities into specific behaviors
• Recognize thinking traps in important decisions
• Understand customer choices and points of friction
• Examine the conditions that support employee retention
• Design interventions people can act on
• Evaluate progress through observable actions

Audience Takeaways

Depending on the program selected, attendees will leave:

• Clearer on the role of behavior in strategy execution
• More aware of assumptions affecting their decisions
• Ready to define the actions a business goal requires
• Better prepared to examine friction in customer or employee journeys
• Equipped with ideas for testing a focused behavior change

Keynote Programs

Make Strategy Stick with 5 Powerful Behavioural Design Steps

Cliff explores how behavioural design supports execution. Ideal for leaders translating plans into action.

5 Steps to Beating Thinking Traps in Decision Making

Cliff examines assumptions, biases, and approaches to better decisions. Ideal for executives and managers.

AI and the Changing Consumer

Cliff considers evolving consumer journeys and opportunities to remove friction with behavioural insight and AI. Ideal for marketing, retail, and customer experience audiences.

Is Cliff Eala Right for Your Event?

Tell us about your audience, the behaviors you want to change and the business goals those changes should support. We can help select Cliff’s most relevant program, discuss customization, and confirm availability and fee.

Contact The Sweeney Agency 1-866-727-7555 or [email protected] for more information on this speaker.